Jonathan Goodman

The Obvious Choice

Health EN ↓ 503 episodes

Forget becoming an influencer. This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom. No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human. Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way. New episodes ship out Mondays along with short, business hotseats every Wednesday.

Author

Jonathan Goodman

Category

Health

Podcast website

redcircle.com

Latest episode

Jul 11, 2025

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Episodes

17 | AI will be changing how you coach 09.01.2023

AI will dramatically change the coaching industry - what will that mean for you? Why you should stop selling workouts. How technology will create even more demand for coaches. The skills you'll need to thrive with the use of AI in coaching. For more, listen and subscribe to the Goodman Show on your favourite podcast app. The Goodman Show is presented by Quickcoach. Fit, free professional softw...

16 | The sweet spot of followers and 'celebrity' 04.01.2023

What's the sweet spot for the number of followers you should have and what's the right amount of 'celebrity'? For more, listen and subscribe to the Goodman Show on your favourite podcast app. The Goodman Show is presented by Quickcoach. Fit, free professional software for trainers to impress their clients. Register your free account today at www. QuickCoach. Fit

15 | Surviving and growing in the fitness industry with Bret Contreras 02.01.2023

How do you avoid becoming obsolete in the fitness industry? In this epic episode, Jonathan Goodman and Bret Contreras dig in deep on how to stay relevant, how to refocus when you get knocked off track, and which opinions of theirs have changed over the years.  For more, listen and subscribe to the Goodman Show on your favourite podcast app. The Goodman Show is presented by Quickcoach. Fit, free pr...

14 | Ignoring social media ‘rules’ for success 28.12.2022

Jonathan joins Sara Smith to talk about how imposter syndrome and productive procrastination inspired QuickCoach.  For more, listen and subscribe to the Goodman Show on your favourite podcast app. The Goodman Show is presented by Quickcoach. Fit, free professional software for trainers to impress their clients. Register your free account today at www. QuickCoach. Fit

13 | An existential crisis, impromptu therapy, $2,500 dinner 26.12.2022

Your journey to making enough money to go full time as an online training may have very little with posting online. Learn what to do to get online clients without being online, join in on Jonathan’s existential crisis, and hear about Se ñ or Asshat.  For more, listen and subscribe to the Goodman Show on your favourite podcast app. The Goodman Show is presented by Quickcoach. Fit, free professional...

HOT SEAT | Attracting new clients and creating content 21.12.2022

How do you use social media to attract new clients and create content when you're already too busy?  Listen in as Jonathan puts a coach from his Online Trainer Mentorship program in the hot seat to help them improve their coaching business.  For more, listen and subscribe to the Goodman Show on your favourite podcast app. The Goodman Show is presented by Quickcoach. Fit, free professional soft...

11 | Buying $500 from a meat truck, future me hates current me, TukTuk 19.12.2022

Need to improve your sales and posting on Insta ain’t cutting it? Learn from the random meat truck guy that sold Jonathan $500 worth of meat.   For more, listen and subscribe to the Goodman Show on your favourite podcast app. The Goodman Show is presented by Quickcoach. Fit, free professional software for trainers to impress their clients. Register your free account today at www. QuickCoach. Fit

10 | How to get clients (even if you’re brand new) 14.12.2022

Being a social media influencer might be the last thing you should do to try to get clients. Jonathan shares what to do instead with Jennifer Van Barneveld-Pe on this bonus podcast episode.  For more, listen and subscribe to the Goodman Show on your favourite podcast app. The Goodman Show is presented by Quickcoach. Fit, free professional software for trainers to impress their clients. Register yo...

9 | Mimosas, reading wrong, and a travel hack 12.12.2022

The team discusses the craftiness of Tropicana’s mimosa product and why it might be a good move for your business. You'll also hear about how your humanity helps you sell and Ren and Amber teach Jon about white elephant gifts. For more, listen and subscribe to the Goodman Show on your favourite podcast app. The Goodman Show is presented by Quickcoach. Fit, free professional software for traine...

Bonus Episode: How do you leave a stable career for your dream? 09.12.2022

Hear the advice that Jonathan shares with a coach via Instagram. Leaving a comfortable, stable job and following your passion is scary. Jonathan shares the theory of fear, how to set yourself up to make the jump, and how to take care of yourself and your loved ones when you make the jump.  For more, listen and subscribe to the Goodman Show on your favourite podcast app. The Goodman Show is present...

8 | 7-figure membership failures, why people don’t buy, and constraints 07.12.2022

In this beast of an episode, Jonathan shares his Whales and Minnows philosophy that he uses to drive his business and live his life, how his positioning of the Online Trainer Academy hurt the business, and Ren shares how his client had their images and social media quotes taken for an article without her permission.  For more, listen and subscribe to the Goodman Show on your favourite podcast app....

7 | Pornography as research??? 05.12.2022

Jonathan shares what it took to get one of his posts to reach 2,270,219 accounts on Instagram and what you can apply to your social media profiles. Ren shares one of his most brilliant thoughts about why you, and your network, need to see the same content repeatedly. Amber shares an example on how to make your promotional posts more simple and effective.  For more, listen and subscribe to the Good...

6 | Mr Beast, Influencer hopping, and never logging into TikTok 05.12.2022

In this episode, Ren gets help from Jonathan about making his email newsletter not suck; you’ll learn how to develop that gut feeling around making choices in your business, and the team reminds coaches that you don’t need to be the best - you just need to be one step ahead of your clients.  For more, listen and subscribe to the Goodman Show on your favourite podcast app. The Goodman Show is prese...

5 | Great coaching, basketball’s boring, and sadly, people don’t like my face 28.11.2022

Jonathan and Ren are on their own today - what could possibly go wrong? Laughing at Elon Musk's master trollery and what lessons you can take from it, the Hangover Habit, and the pro coach move that helps you prevent frustrated clients.  For more, listen and subscribe to the Goodman Show on your favourite podcast app. The Goodman Show is presented by Quickcoach. Fit, free professional software...

4 | Mt. Stupid, Thong song, and the black Homer Simpson 23.11.2022

Jonathan shares a recent bout of harassment he’s encountered online for being Jewish. The team discusses the misuse of the word ‘woke,’ and Ren and Amber try to explain to Jonathan why coaches buy expensive software for habit coaching.  For more, listen and subscribe to the Goodman Show on your favourite podcast app. The Goodman Show is presented by Quickcoach. Fit, free professional software for...

Introducing the QuickCoach Custom Client App! 22.11.2022

Pull up a metaphorical chair and listen as Jonathan shares the thought process behind the design of QuickCoach and how he's chosen to do it differently than any coaching app available.  For more, listen and subscribe to the Goodman Show on your favourite podcast app. The Goodman Show is presented by Quickcoach. Fit, free professional software for trainers to impress their clients. Register you...

3 | Massive content production, janky business, and Palessi (Payless) shoes 21.11.2022

Follow along as Jonathan and Co. talk about what grade level you should write at to best communicate with your clients and why it’s important. Learn more about what Jonathan means when he says, “Do dope shit and talk about it in a dope way.”  For more, listen and subscribe to the Goodman Show on your favourite podcast app. The Goodman Show is presented by Quickcoach. Fit, free professional softwar...

12 | Emergency Episode: Appgate 2022 17.11.2022

Jonathan shares the story behind the crapstorm that happened after the soft launch of the paid tier of QuickCoach. He tackles the upset reaction of some users, the app glitch that caused massive panic and shares how to handle when something goes wrong in your business.  For more, listen and subscribe to the Goodman Show on your favourite podcast app. The Goodman Show is presented by Quickcoach. Fi...

2 | Papa Swolio, does money make you an a-hole, and making a human 16.11.2022

The podcast team is back! Join Jonathan Goodman, Ren Jones, and Amber Reynolds as they discuss the brilliance behind Papa Swolio’s content, code-switching, and how Jonathan pulls a Beyonce every couple of years.  For more, listen and subscribe to the Goodman Show on your favourite podcast app. The Goodman Show is presented by Quickcoach. Fit, free professional software for trainers to impress thei...

1 | Next steps (A heart to heart) 27.10.2022

A new episode

Bonus - The Making of QuickCoach 06.01.2022

Join Jonathan Goodman and Tyler from the Solberg Performance podcast where Jonathan shares the behind-the-scenes making of his new personal training software, QuickCoach.  He'll flip the script entirely about what personal training software should be, the research that drove the development of QuickCoach, and why it's totally free (yes, really!)  You can get on the waitlist for QuickCoach...

Episode 30 - The 10 Step Complete Client Lifecycle (How Well Do You Rank On Each?) 25.11.2021

In this final (for now) episode, Jon takes you through the 10 step client life cycle and discusses how Big Fitness may have failed to prepare you for only one of the steps. 🌱 Grow Your Career and Business with Online Trainer Academy The ‘student-first’ business education for trainers and nutrition coaches. Launched in 2013, we were the first to teach online training. Since then, over 250,000 trai...

Episode 29 - 99% Of Influencers Are Full Of Shit And Regular People Can't Tell The Difference 23.11.2021

In this episode, Jon and Amber share why most influencers aren't telling the whole story and why it's so hard to distinguish between what's real and what isn't. 🌱 Grow Your Career and Business with Online Trainer Academy The ‘student-first’ business education for trainers and nutrition coaches. Launched in 2013, we were the first to teach online training. Since then, over 250,000...

Episode 28 - How To Wisely Spend Your Continuing Education Money 18.11.2021

In this episode, Jon and Amber talk about what you should consider when spending your money on additional certifications and if you need them at all. 🌱 Grow Your Career and Business with Online Trainer Academy The ‘student-first’ business education for trainers and nutrition coaches. Launched in 2013, we were the first to teach online training. Since then, over 250,000 trainers in over 100 countr...

Episode 27 - Why Clients Don't Value Your Education 16.11.2021

In this episode, Jon and Amber talk about why clients care a lot less about your certifications than you do. 🌱 Grow Your Career and Business with Online Trainer Academy The ‘student-first’ business education for trainers and nutrition coaches. Launched in 2013, we were the first to teach online training. Since then, over 250,000 trainers in over 100 countries have purchased educational materials...

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