Jonathan Goodman
The Obvious Choice
Forget becoming an influencer. This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom. No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human. Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way. New episodes ship out Mondays along with short, business hotseats every Wednesday.
Where to listen?
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Episodes
41 | The 4 C’s of Every Successful Coaching Business Must Have 24.03.2023 14:10
You need more structure. In today's episode, Jon dives deep into the four elements of all coaching businesses. The secret isn't doing all of them. It's doing one of them at a time. Most coaches kind of work on all at the same time, which results in them working really hard and getting nowhere. What's the One Thing you need to focus on right now? Focus on that, then make a different...
40 | Fixing the holes in a successful online coaching company (a look behind the scenes) 22.03.2023 1:08:47
Online coaching needs more than programming. Deliver a well-thought-out experience, and you'll see more client success - and money in your pocket. The one feeling you need to prevent your clients from feeling when they first sign up. Two ways to check in with clients to help you stay on top of their experience. How to get clients to refer you new clients (without bribing them) The Obvious Choi...
39 | How a coach increased their online hourly rate 250% 20.03.2023 49:44
Finding that you're making less per hour coaching online than you were in person? Here's what you need to do about it. The decision you'll have to make so you don't get burnt out. Debunking the myth that online coaching should be cheaper Three steps to making more money in your online packages The Obvious Choice is presented by Quickcoach. Fit, free professional software for fitnes...
38 | (HOT SEAT) Rising Above The Noise Online 17.03.2023 10:03
What makes you stand out amongst other coaches may not be what you think it is. Hint: It's about building trust. Three small tweaks you should make to your posts and profile. Finding your natural allies to grow your network with your ideal client What you should keep pinned at the top of your Instagram to connect with your followers The Obvious Choice is presented by Quickcoach. Fit, fre...
37 | Overcome Any Sales Objection 15.03.2023 58:36
Getting beaten down by sales objections? Learn to use your coaching skills to close more sales. Six common sales traps to avoid Overcoming three most common objections One big thing you're doing that's costing your sales The Obvious Choice is presented by Quickcoach. Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-...
36 | Nail Your Sales Call With Five Steps 13.03.2023 1:00:05
Sales calls aren't just for sales - they're your first coaching opportunity. You'll need to be a curious, confident skeptic to nail it. The two goals of every sales call. Five things your potential client needs to discover during the call. Sixteen great example questions you can ask to help highlight your potential client's needs. The Obvious Choice is presented by Quickcoach. Fit,...
35 | (Hot seat) When Your Pool of Leads Runs Dry 10.03.2023 18:13
If you've hit the bottom of the client pool and you need more clients, you'll want to do more than post more content. Get more clients by going deeper instead of widening your net How to work with your ideal client for free while still making money Leveraging your client's story through publications The Obvious Choice is presented by Quickcoach. Fit, free professional software for fit...
34 | Never Lose A Client Again 08.03.2023 1:02:13
Keep your clients longer and make more money by nailing client experience. Five questions you should ask your clients on day one. An idea you can steal to keep your clients motivated How to make renewals crazy simple The Obvious Choice is presented by Quickcoach. Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aes...
33 | The Other Side of Inspirational Stories 06.03.2023 50:31
Overnight success stories may seem inspiring, but there are things you don't see. The two most important questions you could ever ask in a sales call Succeed more often in everything you do with this approach How inspirational stories are messing with your head The Obvious Choice is presented by Quickcoach. Fit, free professional software for fitness and nutrition coaches that raises the value...
32 | (HOT SEAT) The Headaches of Multiple Social Media Pages 03.03.2023 14:34
You have multiple social media pages but don’t have enough time to create content for one of them. Keep your existing pages or start from scratch? Business Pages: playing the game on hard mode One hire that can benefit your content creation The Obvious Choice is presented by Quickcoach. Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by de...
31 | The Anatomy of Losing a Sale 01.03.2023 48:10
Have you ever lost a sale and wondered what went wrong? Two things you need to find out during the sales process. Mistakes you're making when communicating with potential clients. How to recover from a lost sale and use it as a learning opportunity to improve your sales approach. The Obvious Choice is presented by Quickcoach. Fit, free professional software for fitness and nutrition coaches...
30 | Are we about to see the influencer bubble burst? 27.02.2023 1:02:33
The fitness industry is going to look wild very soon - and trust is going to be hard to come by. How to navigate the peaks and valleys of business Using the Desired Path method to keep your clients on track Metrics that matter that have nothing to do with social medial The Obvious Choice is presented by Quickcoach. Fit, free professional software for fitness and nutrition coaches that raises the...
29 | Taking Cassie From Invisible To Obvious 22.02.2023 47:02
Trying to be heard in a virtual mosh pit is practically impossible. Learn how to rise above the noise and be heard. The two paths to getting clients You have one competitive advantage Four ideas on capitalizing on your competitive advantage -- The Obvious Choice is presented by Quickcoach. Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by de...
28 | The 5-Steps To Easy Sales 20.02.2023 57:27
Figuring out what to sell and who to sell it to feels hard. Make it easy with the 5-step HOCS System. How to ensure your plans don't fail Use Google X's mantra to build your business Your geekiness is the key to sales -- The Obvious Choice is presented by Quickcoach. Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good...
27 | David Sells $5000 Packages Without Social Media 15.02.2023 56:42
The social media grind is exhausting, and your efforts' reward can be meager. Luckily, there's another way. Knowing where the type of client you want already exists Online doesn't mean far away Even if you work in-person, online coaching plays an important role for your clients Please hit the subscribe button. -- The Obvious Choice is presented by Quickcoach. Fit, free professional sof...
HOT SEAT | Being Present While Dreaming Big 13.02.2023 15:16
It's a tightrope walk when making the right decision for your business today while keeping that vision for the future alive. Two things to help you pick the right thing to focus on when you have a lot of opportunities The perfect person you should hire if you need to expand How not to be scared of saying no to opportunities The Obvious Choice is presented by Quickcoach. Fit, free professional...
26 | Big Fish/Little Pond vs Little Fish/Big Pond 08.02.2023 1:02:00
Which would you rather be? Neither is right or wrong but knowing which one you want to be will change how you approach your business. Three things to do when you go viral The magic 9-word email that brings in big bucks How to balance the seesaw of experience and empathy The Obvious Choice is presented by Quickcoach. Fit, free professional software for fitness and nutrition coaches that raises the...
25 | This Dangerous "F" Word 06.02.2023 58:36
Fine is the four-letter word that keeps you from doing more, making more, and helping more. The illusion of "fine" What clients are really objecting to when they say they can't afford your coaching Creating filters that drive choices for what you do in your business The Obvious Choice is presented by Quickcoach. Fit, free professional software for fitness and nutrition coaches that ra...
24 | The big money lie you tell yourself 01.02.2023 1:00:21
You do want to make more money...right? The vicious cycle that's holding you back Three differences between cheaper clients and expensive clients Being the canary in the coal mine for your network The Obvious Choice is presented by Quickcoach. Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically cle...
23 | Scarily simple marketing you should try 30.01.2023 57:35
You've tried ALL THE THINGS to get clients - except the ones that scare you the most. Growing an online business by starting locally Message over metrics and lurkers over likers Making mistakes can get you clients The Obvious Choice is presented by Quickcoach. Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, ae...
22 | Less ego, more clients 25.01.2023 1:04:51
How do you become the obvious choice to a few, instead of just an okay choice to many? Know which game you're playing Get wild clarity about who you serve and who you don't How to build a network that gives you clients, in-person or online. The Obvious Choice is presented by Quickcoach. Fit, free professional software for fitness and nutrition coaches that raises the value of what you do...
21 | Selling deep health coaching to clients who don't care (yet) 23.01.2023 54:46
It feels like you're shouting into the ether when sharing about deep health and sustainability. So how do you get your ideal clients to care? Three things you need to know and do to get clients online The mistake coaches make when promoting sustainability and deep health How to figure out what your clients want The Obvious Choice is presented by Quickcoach. Fit, free professional software for...
20 | Getting clients without trying to win the internet 18.01.2023 57:03
If getting less likes on your posts is causing an existential crisis, this episode is for you. The social media system is rigged to addict and frustrate you Turning negative comments into profit The one thing you need to figure out to attract clients The Obvious Choice is presented by Quickcoach. Fit, free professional software for fitness and nutrition coaches that raises the value of what you...
19 | Being more than a nuts and bolts coach 16.01.2023 48:57
You offer a lot more than programming, right? So stop selling programming. Instead, learn what your clients need from you and how to solve those problems. Where your coaching process starts The key to getting clients to buy into your coaching Understanding what you're actually selling (Hint: it's not 5lbs of fat loss) The Obvious Choice is presented by Quickcoach. Fit, free professional so...
18 | Building A High Profit, High Impact Coaching Program 11.01.2023 1:01:02
Why do some coaches sell programs for thousands while others can't sell them for $20? Two reasons why leads say you're too expensive (and what to do about it) Attract the right clients with these three types of content The full Online Trainer Mentorship sales outline you can adopt Please hit the subscribe button. The Obvious Choice is presented by Quickcoach. Fit, free professional softwa...
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