The Obvious Choice

There are precisely 10,758,303 things you could be doing in your business. How do you know which to do? Figure out how to choose what to do and make success predictable, not a surprise. How to be a skeptical sleuth when listening to inspirational stories The outlier trait that makes your success less of a gamble 3 questions to ask yourself to figure out the "good enough" thing to do -- The...

After 200 DMs, 8 calls, and only one or two people being Stephen's ideal client, he knew there was a disconnect. He needed to find a new way to reach his ideal client.  Getting the "I fired my physio!" story It's about them, not you How to find where more of your ideal clients are hiding. -- The Obvious Choice is presented by QuickCoach. Fit, free professional software for fitness...

Taking the Field of Dreams approach to getting clients will have you hearing crickets. Learn how a coach signed up 18 clients for his 14-day paid challenge (without social media) and from the hiccups transitioning them from the challenge to his paid program. Choosing the right positioning and price to interest potential clients to buy What the "Mexican Jewelry" technique is and how you can...

Feeling frustrated with content? You may be doing the wrong thing based on the stage of your business. Why it's good to suck at creating content The two stages of content you'll definitely go through in your career The two stages of content you most likely won't go through - but maybe -- The Obvious Choice is presented by QuickCoach. Fit, free professional software for fitness and nutr...

Getting a taste of success can leave you panicking. You want to capitalize on it because it feels like it could disappear if you don't. So what's a coach to do? The biggest mistake you're making when you start seeing success. A cool way to make your ethical bribe bring in more leads consistently. When things are going well, THIS is what you should be doing. The Obvious Choice is presen...

Step away from your social media. It's time to connect with people in your gym and get more clients using a few simple moves.  How a high cost gym with 20,000 members and 20 personal trainers collectively fumbled to fill their client roster A human quirk to lean into that builds trust with people The lesson to learn from the trainer who objectively wasn't a "good trainer" but was t...

Social media shouldn't be the only tool you pull out of your toolbox. It's important to use it strategically, depending on what stage you are in your business. How your social media is more like a savings account rather than an ATM machine. The three types of content that you'll need in your social media. The four different groups you write content for (and why you may only ever write...

Having conversations that don't lead anywhere can signal a disconnect in your content. Luckily, there's an easy fix. The difference between content that gets "likes" and that gets sales. A game to play to tell better stories to connect with your ideal client. How to deal with the fear of judgment when sharing your story. The Obvious Choice is presented by Quickcoach. Fit, free prof...

The final episode in the 3-part series that's sure to give you a better perspective on everything from your business, life, and happiness.  How overnight success happens and why people with big followings are still bartending to make ends meet. The only thing that should come first in your business before anything else and getting those first clients. Why everyone should write content but not...

These aren't the same broad lessons that you hear repeated in different ways from so-called "pros." Check out these Not-So-Obvious lessons and see what you can apply to your business. Two internal "default settings" that you can use to avoid overthinking and anxiety.   Four filters to use to approach buying and reading books so you benefit the most from them and save yourself t...

Telling your story sounds great in theory but how do you actually do it? One question you'll need to know the answer to. Two types of stories you need to tell. The trick to pulling out great stories. The Obvious Choice is presented by Quickcoach. Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically cl...

Most lessons are hard-earned through time and experience. Get ahead of the curve by incorporating these lessons into your business and life. Two ideas to bring more joy and get more results Two mindset shifts to feel more at peace Two ways to be happier in your business and your life -- The Obvious Choice is presented by QuickCoach. Fit, free professional software for fitness and nutrition coaches...

How to make more money, help more people, and have more freedom.  OTA's been the leading course for online fitness and nutrition business and coaching foundations since 2013. In this episode, you'll learn:  Whether it's right for your unique situation and goals. How it compares to other programs. All about the 'get clients' guarantee. The time commitment and what is included. T...

Social media and content creation not your jam? That's okay. You don't need it. Advertising in your neighborhood (janky is better.) Being a walking advertisement in the right places. Using donation-based events for lead generation. The Obvious Choice is presented by Quickcoach. Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by deliver...

You might be your own worst enemy when it comes to getting results for your business and for your clients.  Why we can't stop tinkering with things that are working How to reset client's expectations so they don't expect constantly changing programming How getting your clients results doesn't mean they're happy with working with you -- The Obvious Choice is presented by QuickCo...

Conventional wisdom for goal setting is wrong. It does serve a purpose - just not the purpose you think it does. Why goal setting is problematic What to focus on instead of goal setting How Goodhart's Law can help your clients (and your business) The Obvious Choice is presented by QuickCoach.fit, free professional software for fitness and nutrition coaches that raises the value of what you do...

Tweeting up a storm but feeling stuck and considering adding another social media platform?  If it ain't broke, don't fix it - going deeper instead of wider. How to be the "first to the scene" to get noticed more. Choosing accounts that share your vision to learn from. The Obvious Choice is presented by Quickcoach. Fit, free professional software for fitness and nutrition coaches t...

It's guaranteed that you've heard this particular piece of business advice before and probably think you've done it well. We can almost promise that you haven't. The advantages of starting 3 sizes smaller How to prevent your market from price shopping What you have here is a failure to communicate (in their language) The Obvious Choice is presented by QuickCoach. Fit, free professi...

A client's excitement and motivation when they first start working with you is infectious, but it can lead to burnout and failure if you don't carefully manage it. Your job as a coach is to protect them from their good intentions and keep them grounded. One question to test your client's ability to follow through on their program. How to keep your clients engaged so they stick to their...

Being the proverbial wallflower online is hard to get over. It's scary, but here's how to make it easier and more fun. Getting more comfortable by letting your geek flag fly. Blending your geekiness with fitness to create an extra special product. Leveraging your fellow geeks to grow your network and get more clients. The Obvious Choice is presented by Quickcoach. Fit, free professional so...

You may be able to build an amazing program, but how are you at helping your clients play Life Tetris? Understanding the difference between the science and the art of what you do as a coach. How to prevent your clients from taking on too much. Protecting your clients from the domino effect of change. The Obvious Choice is presented by QuickCoach. Fit, free professional software for fitness and nut...

Your new client is at peak excitement and motivation when first signing up with you. Help them carry that momentum forward by making their next steps easy and clear. Two things every client needs to know when they start. Nine missteps to learn from Coach Charlie. A full onboarding process example to learn from. The Obvious Choice is presented by Quickcoach. Fit, free professional software for fitn...

You market to one type of client, but a completely different kind signs up with you. Now what? How to split test your content to decide which path to take. Pay attention to the signs the Universe is sending you BONUS: Instead of trying to find new leads, do this instead. The Obvious Choice is presented by Quickcoach. Fit, free professional software for fitness and nutrition coaches that raises the...

There's a difference between understanding your client's bodies academically and knowing their lived experiences. You'll have to do some extra work to learn what it's like to be them if you want to help them succeed. Understand the Seesaw of Empathy to take better care of your clients. How to learn to be more fluent in your client's language and experiences. One question you sh...

Some of these may be tough to swallow, but they're worth thinking about. Being more productive ≠ yet another app or trying to "make money while you sleep." Where referrals and easy sales come from. Two things your clients don't give a rat's tail about. The Obvious Choice is presented by Quickcoach. Fit, free professional software for fitness and nutrition coaches that raises th...