The Obvious Choice

Going from killing it in your business to finding yourself at the bottom of a hole sucks. The good news is - there is a way out.  Rapid rise, ego inflation, and hitting rock bottom How to cut the dead weight and refocus Shedding the ego and starting back at first principles  -- The Obvious Choice is presented by QuickCoach. Fit, free professional software for fitness and nutrition coaches that rai...

Hiring help using conventional wisdom as a small business creates unnecessary work. It's a lot more simple than you think. Why you shouldn't be doing interviews What you do and don't need to know when hiring someone Where to actually find people to hire -- The Obvious Choice is presented by QuickCoach. Fit, free professional software for fitness and nutrition coaches that raises the va...

Having the same conversations with the same people over and over again?  It's time to look at your social media to ensure you're actually attracting your ideal clients. Communicating clearly who you're for and telling stories your ideal client can seem themselves in Stop, collaborate...and grow. Skyrocket the number of conversations you have using social media stories -- The Obvious Ch...

Save time, endure less stress, and create a brighter future with faster decision-making.  Future-proof your ideas How to swing the odds in your favor consistently 3 topics to understand that gives you a head start no matter what you do -- The Obvious Choice is sponsored by Unbound Merino. They're so good that Jonathan owns 12 of their black v-necks, and it's all he wears. Comfortable, mois...

You're bombarded with decisions to make every day. Half the battle is knowing the right questions so you can make them faster while avoiding responding too emotionally. The two systems your brain uses to make decisions 4 questions to filter your decisions through The one thing you should nail -- The Obvious Choice is presented by QuickCoach. Fit, free professional software for fitness and nutr...

Creating content taking up a lot of time? You want to make sure it's doing as much work for you as possible.  How long it takes to create good content and why Avoiding competing with full-time content creators Worries about repeating content -- The Obvious Choice is presented by QuickCoach. Fit, free professional software for fitness and nutrition coaches that raises the value of what you do b...

Good luck doesn't just happen - you have to help it along. "Live today like it's your last" attitude may be causing more harm than good Knowing your impactful daily tasks Resetting expectations based on your season of life -- The Obvious Choice is sponsored by Unbound Merino. They're so good that Jonathan owns 12 of their black v-necks, and it's all he wears. Comfortable, m...

If you're waiting to launch a new service or business, you need to hear this:  There is such a thing as being too prepared. The "worst" business advice you should take Your business priority sequence Optimistic ignorance is the key to getting things done -- The Obvious Choice is presented by QuickCoach. Fit, free professional software for fitness and nutrition coaches that raises the v...

When sales are down and things just aren't running smoothly, it's easy to get stuck in a rut. When that happens, it's time to get re-inspired and re-energized. Clarifying your vision by focusing on 5-10% of your audience How to get creative and have fun Lessons from the latest Twitter trend -- The Obvious Choice is presented by QuickCoach. Fit, free professional software for fitness an...

Building a business can be lonely. Friends and family periodically root you on from the sidelines but don't follow through when you ask them to share or test something out. You're going to have to do this without their help. Here's how. Where everything's made up and the stats don't matter How to include others and collaborate to grow Why you're probably a year too late in...

Love or hate it, CrossFit culture has a thing or two you can implement in your life and business. 3 questions to ask to determine if you should continue to do anything The 4 people involved in hostage negotiations (and why it matters in your coaching) Why CrossFit culture is so strong and what you can implement in your own business -- The Obvious Choice is sponsored by Unbound Merino. They're...

"Maybe" is worse than hearing no from a lead. It's in everyone's best interest for them to pick a lane - yes or no. Your job as a coach is to help them choose and avoid getting stuck in "maybe." Understand where leads come from to know how to approach Three camps leads sit in and incentivize them to commit When things that used to work don't work anymore -- The Obvious...

Acting like a big shot when you're small has zero advantages. Instead, the smaller your SAM, the bigger your advantage. How to target two different markets using Love Center's approach Clients don't decide to hire you because of your certs or how many clients you've helped. Focus on this thing instead. Why you struggled to create content and the question you should ask to figure it...

While you struggle to get a few likes, others seem to have a firehose of attention on them. If you think you're competing with them, you've already lost. The single most important strategic decision you'll make in your business to get ahead The 3 unsexy things you can do to eliminate competition 3 reasons why big social media accounts can talk in generalities and crush it while you can...

When a coaching business has two coaches, how do you divide the roles to maximize everyone's time and effort? When a lead wants to talk to a specific coach because one coach is the face of the business When half of the team hates social media Sniper approach versus shot gun approach to social media  -- The Obvious Choice is presented by QuickCoach. Fit, free professional software for fitness a...

After spending all of this time trying to solve hard problems, it's time to acknowledge that those aren't the right problems to solve. You just have to get out of your own way first. The only three ways to gain an advantage in this world The "negative" word that can be a great trait for business owners to have A thought experiment to reframe what type of expert you want to be and h...

A lot of business owners approach delivering value backward. It's not the big "wow" things - it's doing the little things really well. Don't be committing the comb-over of personal training Two rules you can learn from the Flat Earthers and Fitness Nerd Forum communities Choosing your hill to die on wisely -- The Obvious Choice is sponsored by Unbound Merino. They're so goo...

Do you ever wonder, "Where do I go from here?" Listen in and see what you can learn from David's situation. He built a podcast for surfers but was trying to figure out what the next steps are to get and convert leads. Creating a podcast to build a business, not to become a podcaster The one interview that breaks the dam 4 ways to generate leads with an interview-style podcast -- The Ob...

Before you run out to buy fancy camera equipment because you think 4k videos add value, try these totally free ways to add value instead. Turning down sales Helping a mom not be embarrassed to take pictures Friction starts fires -- The Obvious Choice is sponsored by Unbound Merino. They're so good that Jonathan owns 12 of their black v-necks, and it's all he wears. Comfortable, moisture-wi...

Are you constantly trying to optimize and be more productive? There are ways to do that, but most of the recommended methods are bunk. How to be in the top 95% of other businesses The time of day you need to protect the most to move your business forward How to create more brain space for more creative thinking -- The Obvious Choice is sponsored by Unbound Merino. They're so good that Jonathan...

What should you do if your program concept doesn't quite land with your ideal client? You may not need to change everything, just shift your focus slightly. Using your hook to build your vision to help you connect with your ideal client Finding natural allies to get in front of your ideal client A fun, easy way to generate content your ideal clients will love -- The Obvious Choice is sponsored...

Feel like you're always behind on what the next big thing is? Jonathan Goodman's got you. Listen in on this fireside chat from the Raise The Bar Fitness and Business Conference with Nick Lambe and Derek Mendoza. How to create your own crystal ball so you know what's coming next in the fitness industry The 17-year janky journey of content writing that led to Jonathan's success (and...

Conventional wisdom may not be what works for your business. With 20/20 hindsight, Jonathan shares how his businesses work, where he's gone wrong, and how he's balanced having a life while making money with minimal stress. Why you should be doing things differently than the experts you admire The bad business decision Jonathan made that's paid off in all the ways that matter How acting...

What's the one really difficult skill every business owner struggles with? Knowing what to do - and what not to do -  yourself. How Shiny Object Syndrome is creating a mess in your business The best people to hire to alleviate pressure and get back time Whether it matters if it's "you" or someone else who is coaching clients The Obvious Choice is presented by Quickcoach. Fit, free...

Meet Adam Bornstein: The behind-the-scenes genius behind strategy and growth for some of your favorite fitness websites, podcasts, and more. The two values that help you create your own luck Why Lebron's Supplement used counterintuitive positioning (and why it failed to cut through the noise) The health and fitness book everyone needs and why no publisher wants to publish it. Buy Adam's bo...