The Obvious Choice

Register for the free Obvious Choice Business Summit at www.obviouschoicesummit.com Stop trying to win the internet and simplify your business. This summit features 30 speakers ranging from $100M business owners, 7-figure mompreneurs, and leaving authors / researchers on happiness, focus, attention, and family. -- You're hitting record sales and instead of feeling excited, you're waiting f...

Register for the free Obvious Choice Business Summit at www.obviouschoicesummit.com Stop trying to win the internet and simplify your business. This summit features 30 speakers ranging from $100M business owners, 7-figure mompreneurs, and leaving authors / researchers on happiness, focus, attention, and family. --- Melissa is the online fitness coach everyone wants to be when they grow up. Learn h...

Register for the free Obvious Choice Business Summit at www.obviouschoicesummit.com Stop trying to win the internet and simplify your business. This summit features 30 speakers ranging from $100M business owners, 7-figure mompreneurs, and leaving authors / researchers on happiness, focus, attention, and family. --- You may make transformations happen, but you are still in the customer service indu...

When you win an award or are asked to speak at an event, how do you use that opportunity to get more leads? Capitalizing on winning an award or speaking at an event Identifying natural allies to network with Building a Code of Honor Community -- The Obvious Choice is presented by QuickCoach. Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by d...

Posting how-to videos not generating clients? Let's revisit a previous episode starring The Meat Truck Guy ™ and his genius sales strategy. The number one way to sell (as long as your product doesn't suck) How to get the market to yourself and stand out How to have the confidence of this illegitimate 12-year-old tour guide -- The Obvious Choice is presented by QuickCoach. Fit, free profess...

Modeling your business using advice from an influencer who seems to have a big following online probably isn't the best idea.  Knowing when you can and can't trust an influencer What influencers say to do vs what they did to grow their business What you have to give up in order to get what an influencer has -- The Obvious Choice is presented by QuickCoach. Fit, free professional software f...

Feast or famine leader generation can have you Googling for the best way to make it consistent. There isn't a best way, but there is a better one. Separating the purpose of your social media channels and your newsletter A blueprint to find the perfect ethical bribe to offer What to do and say after someone opts into your ethical bribe -- The Obvious Choice is presented by QuickCoach. Fit, free...

Get people talking about your business with these four big ideas to increase awareness, engagement, and sales. Understanding and using desire paths for better engagement Everyone is addicted to the IIIAF drug and how you can use it Manufacturing your own luck by focusing on weak ties -- The Obvious Choice is presented by QuickCoach. Fit, free professional software for fitness and nutrition coaches...

There are a lot of things that clients just don't "get" about trainers. These are the 6 things we really wish clients would understand. What trainers care about more than a client's measurable goal How sainthood and poverty are related What trainers have gone through to get where they are (and why they should charge more than they do) -- The Obvious Choice is presented by QuickCoac...

You did it! You hit a new sales record but now what? Between hitting your big, scary goal and feeling burnt out, it's hard to know what to do next. You can't grow your social media and your business at the same time while keeping your sanity The difference between who you sell to and who you serve Maintenance mode isn't just for fitness goals -- The Obvious Choice is presented by Quick...

If you're not getting sales on social media, the solution isn't more followers. There are two BIG reasons why you're not getting sales. Why more followers won't solve your sales problem Two things that explain a 0.12% conversion rate What to do if you need clients now -- The Obvious Choice is presented by QuickCoach. Fit, free professional software for fitness and nutrition coaches...

Your ability to ask a quality question directly improves your ability to get help, get others to do things for you, convert leads, and coach clients. Take your question-asking skills from meh to impactful.  Why your questions aren't getting you what you want and what information you should include when asking good questions How to delight and author or podcast guest you admire when you ask a q...

Everyone keeps telling you to be unique but, uh - how do you do that? Especially if you don't want to be offensive or divisive. How to build trust that doesn't give you the ick What's your beige flag? Finding your weird connection with everyone you meet -- The Obvious Choice is presented by QuickCoach. Fit, free professional software for fitness and nutrition coaches that raises the va...

You can be doing a good job but not see results. It's time to learn to re-prioritize your tasks so you can be less busy while getting more results.  The Intel-inspired question you should ask yourself to evaluate your business How to start from scratch and build back up Why it feels like you're busy but not seeing tangible results -- The Obvious Choice is presented by QuickCoach. Fit, free...

Instead of taking a shotgun approach to your business, make bigger impacts with laser-sighted precision.  Sprints aren't just for cardio The most important skill to get good at (out of 7) Why your content doesn't convert and how to figure out how to fix it -- The Obvious Choice is presented by QuickCoach. Fit, free professional software for fitness and nutrition coaches that raises the val...

When you've been in the industry for a long time and have seen it all, it's easy to feel like there's nothing special about what you do. You couldn't be further from the truth. Leveraging decades of experience to stand out Responding to popular "advice" without putting others down Having fun and connecting with others by poking at yourself -- The Obvious Choice is presented...

If you want more opportunities, creativity, and  oomph in your business - start collecting more life experiences. Get better at marketing before doing it for yourself A one-word experiment that led to finding a soulmate in 2 1/2 weeks and how it applies to your business The best way to learn -- The Obvious Choice is presented by QuickCoach. Fit, free professional software for fitness and nutrition...

Walk before you run. Focus on nailing the easy stuff first before you optimize. Make converting content to leads easy The difference between information that can be communicated and sold versus useful Digging into why you might be focusing on the wrong things (and how to fix it) -- The Obvious Choice is presented by QuickCoach. Fit, free professional software for fitness and nutrition coaches that...

In your attempts to be professional, you may find yourself attracting the wrong clients. Before you revamp your target market, try these ideas first.  Redefining "professionalism" for more authenticity What to focus on more than the demographics of your clients Try this exercise if you identify with your ideal client so you can tell more relatable stories -- The Obvious Choice is presented...

Feeling displaced as AI and tech innovations explode? Before panicking, remember: the human touch will always be needed. Fear of tech advancement is a story as old as time Stop attending other parades Your human inefficiencies are what make you valuable -- The Obvious Choice is presented by QuickCoach. Fit, free professional software for fitness and nutrition coaches that raises the value of what...

You're making less money now than you did last year if you haven't raised your prices. It may seem scary to tell your clients prices are going up, but it doesn't have to be.  How to know when it's time to raise your prices and why "I just want to help people" is a cop-out  How to communicate your price raise with clients  Make it easier for leads to buy more expensive packa...

You have a client you absolutely love. In a perfect world, you'd have 100 clients just like them. So how do you do that? Diving deeper into the details of your ideal client The ethical bribe that acts as a bat signal The difference between generating traffic and capturing it -- The Obvious Choice is presented by QuickCoach. Fit, free professional software for fitness and nutrition coaches that...

Let's face it - you might be overcomplicatiung things just a smidge. Take a step back, simplify your business, and regain your sanity.  What ability you might be overestimating when creating your business Mistakes you're making in creating products and packages How long you should test your methods before switching gears -- The Obvious Choice is presented by QuickCoach. Fit, free professio...

Are you super focused on getting new clients? Get a bigger ROE (Return On Effort) by focusing on referrals and renewals.  The 5-minute magic activity that creates a renewal culture When you should first ask for a renewal Get referrals without ever asking your clients for them -- The Obvious Choice is presented by QuickCoach. Fit, free professional software for fitness and nutrition coaches that ra...

You've connected with local doctors, and they're referring you to clients. Now what? Letting things burst at the seams before solving imaginary problems Making referrer's lives easier and using existing connections to make new ones Creating a community around your network -- The Obvious Choice is presented by QuickCoach. Fit, free professional software for fitness and nutrition coaches...