The NTM Growth Marketing Podcast

"Knowing your data and really being able to analyze and assess what your customer lifetime journey looks like is really important to the success of launches as you move forward." - Lindsey Bast   In this interview, Lindsey Bast, Senior Strategist and Advertiser at NTM, speaks with Andrew about how to best approach launches with limited time offers, the importance of omnichannel marketing and the b...

"Everything that we purchase, every investment, every trinket, every experience... is a bargain. That's why we bought it. Because it was worth more than what we paid for. Otherwise, we wouldn't buy it." - Seth Godin   Welcome to the fifth installment of Free Flow Thoughts featuring This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin . Andrew reads a passage from this book and...

"I think Augmented Reality is very close in our near future… AR might be one of those items where consumers are adopting fully as their day-to-day." - Kenneth Chong   Kenneth is a native New Yorker who is Growth Marketing Lead at Mona. Prior to Web3, Kenneth was doing growth marketing at ecommerce companies like Rent the Runway, Walmart Ecommerce, and Jet.com. He started out his career in marketin...

"Market Driven... Who is driving the bus? Every organization, every project is influenced by a primary driving force." -Seth Godin   This week, we have our fourth installment of reading a passage from This is Marketing: You Can't Be Seen Until You Learn to See  by Seth Godin  and giving some insight into the passage. 

"When you're selling something that has higher stakes, in other words– there's a higher investment or there's more work involved… you're going to have to do more friction removal." - Hailey Rowe   Hailey Rowe is a Marketing/Sales Coach & Linkedin Lead Generation Service Provider. She helps service-based business owners, especially coaches, get clients & sales consistently, save time in their busin...

"In my opinion, people tend to view marketing as a heroic, all-in-one campaign you undertake that will scale your brand to the next level. In reality, 99.99% of brands don't have that type of budget for Superbowl ads, for this monumental, once in a lifetime experience." -Andrew Gottlieb   This week, we have our third installment of reading a passage from This is Marketing: You Can't Be Seen Until...

"Marketing is a lot of different jobs, it's a lot of different skills. It's a very different skill-set to be able to craft and deliver a PR pitch that will resonate with The Wall Street Journal… from being able to implement Marketo on top of Salesforce.com… to automate customer communication." - Dave Mountain Dave is a career B2B software marketer who has held leadership roles at startups and with...

In today's episode of Free Flow Thoughts, Andrew will be reading another passage from the book This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin and giving some of his thoughts on the passage. 

"I actually kind of like when we're not meeting, not achieving certain things we've set out to do because it just gives us an opportunity to improve." - Milena Rimassa   Milena has melded her experience as a journalist, her passion for filmmaking and community building into a growth-focused storytelling skill set that supports achievement of brand goals, and value-driven initiatives resulting in m...

"Marketing is not a battle and it's not a war, or even a contest. Marketing is the generous act of helping someone solve a problem... Their problem. It's a chance to change the culture for the better. Marketing involves very little in the way of shouting, hustling, or coorsion. It's a chance to serve, instead." - Seth Godin   This is a new segment of our podcast called Free Flow Thoughts. In these...

"You have to continue to sell that value confidently because people want to buy that value, they want to buy the outcomes and having that why in their painpoint will always help you sell at a higher price point." - Danny McElhinny   In this interview, Danny McElhinny, Advisor and Fractional CRO at NTM, speaks with Andrew about his observations and how to navigate marketing and business in today's...

"The element that I enjoy most out of anything is the marriage of creativity and data, and I think that's the thing that digital marketing does better than anything else." - Jon Norris   Jon Norris is the Marketing Lead for Codeworks, an intensive coding bootcamp built to nurture creative talent and empower their students to find success through their courses. Jon is a digitally-native marketer wi...

"Community is the best way to just get better results in your own life. For anybody, community is essential. When you're thinking about building a business, communities are the best businesses to build." - Jane Stecyk   Jane is a manager and strategist who's focused on creating content that converts, and a life-long learner who's eager to take on new challenges. Her natural habitat is a collaborat...

"If you're able to have a story that is impactful enough, people are going to remember it. They're going to remember what the problem was and they're going to remember how you solved the problem… using your product." - Lisa Roane   Lisa is the Manager of Marketing Events at InVision, the online whiteboard and productivity platform powering the future of work. With over 8 years experience as an eve...

"Whether you're here just to make money at the expense of the customer or whether you're really trying to have a win-win situation, you have to establish trust because if you don't trust the company, you're not going to buy from them." - Steven Lockwood   Steven Lockwood has been in sales and marketing for 10 years in the EdTech space. Now he is running a K-12 marketing company called Market K12 w...

This week, we have a "throwback" episode from before we rebranded to The NTM Growth Marketing Podcast. Previously, this podcast was "School for Humanity" and this interview with Dr. Bronner was one of our favorites, too good not to re-share with our expanding audience. If you have ever been lucky enough to participate in an eco-friendly foam party, you have probably heard of Dr. Bronner's - the to...

"If you're not invested in platform diversification and your Facebook goes down, you've lost your lead source." - Derek Gales   In this interview, Derek Gales, Facebook Traffic Specialist at NTM, speaks with Andrew about the importance of platform diversification. He touches on some of the difficulties that many people have been experiencing with Facebook visibility and other hiccups with the plat...

"A lot of photos and stagnant [content pieces] are just not getting the traction they used to so… video is important." - Courtney Burgtorf   Courtney is the Marketing & Communications Manager for Cincinnati, OH nonprofit organization, Adopt A Class. A classically trained opera singer, Courtney found joy in marketing through her work in community engagement and outreach focusing on providing educat...

The NTM Growth Marketing Podcast #24 "NINJIO with Tom Richards"   "Most of the marketing that we do is interruptive… and as so, we have a limited opportunity to get some attention, very quickly tell a story that somebody finds is going to be beneficial to them." - Tom Richards   Tom is the Chief Marketing Officer at NINJIO Cybersecurity Awareness Training, where he is the leader of the marketing f...

"Being wrong is okay. The whole point of marketing is you're testing… it's an immediate thing so you're able to see almost in real time what's working and what's not." - Rebecca Ledbetter   Rebecca Ledbetter is the Director of Marketing at NextFab, a network of collaborative makerspaces for creators of any skill level or interest. As head of the marketing team, she facilitates the day-to-day marke...

"Documenting, not creating… A lot of the content just comes from living what you're doing." - Angela Gargano   Angela Gargano is a fierce athlete, coach, international fitness model, and speaker. Before becoming a full-time multi-passionate entrepreneur, Angela worked as a biochemist at Brown University. Since throwing in the lab coat and goggles in 2013 to open her own gym in Cranston, Rhode Isla...

"One of the things people do a lot in education is repetition because repetition helps it stick, but if you're losing people through the repetition and they're not continuing on, that's not necessarily an essential tool." - Kris Palouda   In this interview, Kris Palouda, a Fractional CMO and Strategist at NTM, we speak about "bite-sized pieces" of content creation and the way humans interact with...

"Entrepreneurship is really much more similar to marketing than I had realized, it's really a whole lot of getting to know your customer and understanding the problem you're solving and why people would want a solution for it and what that solution might be." - Brianna Bannach   Brianna Bannach is the Marketing Team Lead at Yellowdig, an education company working to transform education through con...

"All of these social [media platforms], it's all about content and it's constant and you have to keep feeding the beast." - Tricia Sacchetti   Tricia Sacchetti is the Director of Marketing for National Cyber Group. Tricia has 25+ years of tech marketing experience, 14 specifically in IT education having led marketing for organizations such as Learning Tree International. Tricia earned her BS in Co...

"Seeing a packed stadium or seeing the revenue numbers, records getting broken because of all the hard work us and our team did together is just so rewarding." - Nicole Bauer   Lindsay is the Social Media and Content Manager for the Pittsburgh Riverhounds, and has been with the team since October of 2021. Previously, she was a Technical Director for the Buffalo Bisons, a minor league baseball team...