The NTM Growth Marketing Podcast

" I believe that our differentiating factor [from our competition] is that greater mission for a catalyst for connection. " - Madeline Sims Madeline Sims is a self-proclaimed seasoned generalist with a passion for building boundary-bursting, culture-driving brands, telling inspiring stories, and cultivating thriving communities. With a track record of success in brand optimization and marketing st...

" Experience creates connections between us and the consumer. It's all about the experience. " - Tom Nguyen Tom Nguyen is a seasoned marketing expert with a proven track record of success in the industry. As the Chief Marketing Officer of JOOLA, Tom is responsible for driving the company's marketing strategy and growth. With his deep understanding of the market and his passion for the sports of ta...

" In order for a message to land with another person, you have to be able to put yourself in their shoes in some form or fashion… When we're not engaging our empathetic selves, that's when the copy feels flat. " - Morgan Gist MacDonald Morgan Gist MacDonald is an author, speaker, and the founder of Paper Raven Books, an innovative publishing company designed to help first-time and experienced auth...

This week's episode is an audio replay of our recent webinar about the fascinating world of AI and its impact on product marketing, competitor analysis, and strategic decision-making. Our industry experts share valuable insights, best practices, and real-world examples to inspire and guide your AI journey.  Click here for a video  replay of the webinar .  And click here for  the slides . We hope y...

" [Success comes from] being content with where things are right now… and not always looking into the future. " -Sean Conley Ex-NFL Kicker, Sean Conley (Detroit Lions, Indianapolis Colts, New York Jets), suffered career-ending injuries from overtraining. He began practicing yoga as part of his rehabilitation and soon embraced yoga's mindfulness, meditation, and philosophy as a new life direction....

" When you learn to be aware of the possibilities that could flow to you from a place of less stress and struggle, then far more incredible things will happen. " -Janet McKee Janet McKee is a speaker, bestselling author, and high performance consultant and CEO of SanaView. She is one of only 200 elite coaches in the World Certified in High Performance by the High Performance Institute and is induc...

" When you're successful, you can open up doors for other people, you can encourage young people… the sky is really the limit. " -Carrie Melissa Jones Carrie Melissa Jones is the founder of Gather Community Consulting and the former COO and founding partner of CMX. Her work has helped build communities with Google, Patreon, the American Medical Association, Coursera, and DoSomething.org. In 2016,...

" I think there's so many ways that we're going to find that [AI] augments things versus takes people out of jobs. " -Kris Palouda In this interview, Kris Palouda, a Fractional CMO and Strategist at No Typical Moments, speaks with Andrew about new AI tools such as ReadAI for meeting annotations and analytics, Qlip.ai for editing audio and video recordings into clips, Midjourney, and new ways to us...

" You are your asset and if you don't build on that asset and make it more interesting, more creative, more valuable… you will have atrophy in your career and in your life. " -Mark DeLuzio Mark DeLuzio, President & CEO of Lean Horizons Consulting, LLC is known as a pioneer of Lean and the principal architect of the Danaher Business System (DBS). He serves as a trusted advisor to senior leaders in...

" The question is: Can you have a model that gives control and ownership back to the individual? " -Shane Mac Shane Mac is the CEO & Co-Founder of XMTP Labs, a company working on XMTP, the largest open protocol and network for secure Web3 messaging. With XMTP and over the last decade and a half, Shane has focused on improving communications technology and leading companies that constructively chal...

" We need to allow people to categorize themselves as a form of identity if that's useful to them but they get to choose. We don't get to choose and we should not choose. Yet, our brains are constantly doing that. " -Bob Johansen Bob Johansen is a distinguished fellow at the Institute for the Future (IFTF), the world's leading futures organization, where he served as president from 1996 to 2004. H...

"In Web3, the customer, you're not listening to them. They're actually part of your community, so you're co-creating with them." -Sandy Carter Sandy Carter is Chief Operating Officer and Head of Business Development at Unstoppable Domains, a platform for user-owned digital identity. As COO, she is responsible for driving growth and developing business strategies in pursuit of the company's mission...

"It's really important that any of this [AI] technology is adopted with a human at the helm reviewing, editing, and overseeing to make sure it's adopted in a way that's smooth." -Alyssa Brooke-Gay In this interview, Alyssa Brooke-Gay, a project manager of four years at No Typical Moments, speaks with Andrew about some hot-topic trends in marketing currently. She discusses how to use AI technologie...

"A good marketer has to be able to discover what the essence of an organization or market is… Once you have that… How do you take that and package it in a way that's compelling?" -Ricky McRoskey Ricky McRoskey is Head of Creative and Content Marketing at Bitwise Asset Management– one of the world's largest leading crypto asset managers. Previously, he worked for twelve years as a communications st...

"If you're diving into the [Web3] space for the first time, yes, the culture is important… but it's going to be more value-add if you learn the technical." -Lacey Kaelani Lacey Kaelani is a two-time startup founder in the HR Tech Space. She is currently building Metaintro– the professional resume wallet for Web3. The multi-chain custodial wallet holds proof-of-employment, proof-of-skill, and proof...

" The goal of Web3 marketing is to create more direct and engaging interactions between brands and their target audiences without the middleman. " -Shae Biron Shae Biron is an award-winning, ABM-certified marketer with a passion for decentralized technologies and extensive experience developing data-driven marketing campaigns. She has achieved significant success in brand awareness and revenue gro...

This week's episode is an audio replay of our recent webinar with helpful tips on how to implement AI tools like ChatGPT and Midjourney into your marketing process to maximize your efficiency.  Click here for a video replay of the webinar .  And click here for  the slides . We hope you find it useful. Do you qualify for our  AI  Pilot Program?   Apply here . If you have any questions, don't hesita...

"We've got a bigger mission at our corporation than simply maximizing shareholder return. We're very much a values-driven organization." -Gabe Wing   Gabe Wing is the Vice President of Sustainability for Miller Knoll and Herman Miller. The idea of being able to change the world and make it better is why Gabe enjoys going to work every day. A key member of their sustainable design legacy, he fundam...

" What if we didn't have limitations? What would our experience be? What would we be creating? How would we show up with each other? " -Mickra Hamilton   Dr. Mickra Hamilton is Co-Founder and Chief Strategy Officer for Human Potential. Apeiron Academy, and a Colonel and Human Performance Subject Matter Expert in the United States Air Force Reserves. She skillfully works with a systems-based precis...

"We're working with residents in Cleveland that may be having trouble paying their bills… We need to make sure it's not disproportionately affecting those from low to moderate income." -Bryan Stubbs   Bryan Stubbs is a nationally recognized, innovative, and visionary Executive Director & President with 20+ years of experience leading teams, operations, and programs to maximize organizational effec...

"Once you claim a story, once you commit to wanting to help people change, to take them on a journey from here to there... then you're on the hook. On the hook to deliver. On the hook for what happens next." -Seth Godin   Welcome to the eighth installment of Free Flow Thoughts featuring This is Marketing: You Can't Be Seen Until You Learn to See  by Seth Godin . Andrew reads a passage from this bo...

"Art is everything. Art is creativity and problem solving… I believe that being artistic is being overtly creative in different ways and that means it touches everything."   Evan Meyer is a serial entrepreneur with a passion for artfully revitalizing urban settings, civic service, and for building thoughtful organizations, communities, and cultures. Evan is the Founder of BeautifyEarth.com, a tech...

"If you're going to be the cheapest, you'll need to be the absolute cheapest in the entire market... but is that really the type of experience you want to give people and are those really the clients you want for your business?" - Andrew Gottlieb   Welcome to the seventh installment of Free Flow Thoughts featuring This is Marketing: You Can't Be Seen Until You Learn to See  by Seth Godin . Andrew...

" Marketing is that opportunity to find a way to connect… Immediately. I think that's one of the greatest challenges is figuring out, based on whatever your particular goal might be, who do you need to reach, first and foremost, and then, what do they need to hear from you? " - Lynn Leclerc   Lynn Leclerc is Vice President, Digital Strategy for Strategic Elements, building on her immense practical...

"Your job as a marketer is to find a spot on the map with edges that some people want to find." - Seth Godin   Welcome to the sixth installment of Free Flow Thoughts featuring This is Marketing: You Can't Be Seen Until You Learn to See  by Seth Godin . Andrew reads a passage from this book and then shares his thoughts and insights afterwards.