The NTM Growth Marketing Podcast

"Things are always evolving… From the dawn of time, right? So those who don't adapt, they get left behind." -Claudia Buckley   Claudia Buckley is the Head of Content and Marketing at GoSkills, an online educational platform on a mission to make high-quality business education accessible to small and medium-sized enterprises (SMEs). Under Claudia's strategic direction, GoSkills has repositioned its...

" I think the dirty secret of marketing on a lot of things is sometimes things happen behind closed doors, and people just kind of make decisions without actually talking to people. " -Adrian Speyer   Adrian Speyer is an accomplished marketing and community leader, currently serving as the Vice-President of Marketing & Community at CLI, an education and research community focused on empowering cus...

" LinkedIn has been really good for us… we've grown our followers by 300%, which is huge, just by using this free tool. " -Heather Boyle   Heather Boyle is a Learning Solution Designer with over twenty years of experience in sales and adult learning. She holds a BS in Organizational Communication from Providence College, an M.Ed. in eLearning and Instructional Design from Northeastern University a...

" What do you think AI is going to be when it comes to marketing? " -Augusto Vilchez In this interview, Augusto Vilchez, Media Buyer at No Typical Moments, speaks with Andrew about AI's impact on media buying in 2023 and beyond while also diving into rises of new platforms like Snapchat, alternative strategies, and predictions for the future of VR advertising.   Website: https://notypicalmoments.c...

" I think of content marketing as a contest of generosity, which is just sort of a beautiful thing in a lot of ways. " -Andy Crestodina   Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 23 years, Andy has provided digital marketing advice to 1000+ businesses. Andy has produced 593 articles and videos...

"I learned about web design while I was trying to pick up a woman in a bar in front of the Blue Chalk Cafe in Palo Alto." -Devin McKinney   Devin McKinney helps people start and grow companies. He was with SoftBook Press in the 90s when they built the first ebook, ran his own web agency in Rome from 2000 to 2003, and has since been involved in over 35 startups as founder or contributor. He is also...

"Marketing… is all about trying new ideas. A lot of times there's analytics to show progress or what's working, what's not. At the same time, it also is just throwing spaghetti on the wall and seeing what sticks." -Jesse Dorman   Jesse Dorman is an experienced digital marketing professional with a demonstrated history of leading countless marketing campaigns. He is skilled in funnel and conversion...

"The most successful element has been keeping our message simple and consistent." -Nate Workman   Nate Workman has been an integral part of Workman Success Systems since its inception, joining the pioneering team during its formative years. In the early days, when systems and support were scarce, Nate embraced the challenge of building a robust and high-performing sales department from the ground...

" Marketing Operations is the practice of taking people, understanding what it is that the business is trying to do from a go-to-market perspective, and working to align those people to a process that enables that go-to-market through technology. And it's always in that order. People, process, and technology. " -Mike Rizzo   Mike Rizzo stands as the visionary Founder and CEO of MarketingOps, MO Pr...

" We wanted to do great work that works great. " -Jim Rowe   Jim Rowe has over 45 years in marketing on both the client side and agency side, and over 30 years as an agency owner. He served as both an outsourced CMO for smaller firms and a vital marketing team member for larger corporations, helping correctly position and grow dozens of diverse companies. Since COVID, Jim leveraged his marketing e...

" I was inspired by The Practice Space's mission, which is about helping people communicate authentically in a way that celebrates their identity. " -Diana Medina   Diana Medina is a first-generation Mexican-American, born and raised in Los Angeles. Throughout her career, she has been unwavering in her commitment to championing causes that fortify, empower, and educate communities of color. Curren...

" The ability to adapt, whether it's to the consumer or to the data that you see or to the trends… really allows you to grow and take advantage of the opportunities in front of you. " -Sam Nehme   Sam Nehme is a people-first marketing expert, passionate about implementing systems to propel business growth. His journey into the marketing world was serendipitous, an "accident" fueled by a referral f...

"The riches are in the niches." -Ryan Englin   Ryan Englin is passionate about supporting growing businesses, particularly in the blue-collar industries, to build amazingly productive companies by hiring the right people. Growing up, he saw his own father working 12-hour shifts and weekends as an owner/operator, witnessing firsthand the struggles that these companies have in hiring quality frontli...

" Language is more than just how we communicate and how we connect, right? It also can convey who you are and why you should or should not be monetized and taken seriously. " -Kanene Ayo Holder   Kanene Ayo Holder is a renowned inclusive marketing, AI ethics expert and diversity consultant. With three National Endowment for the Humanities awards and an extensive background in education and interac...

" Personalization is labor-intensive, yet it's an area where we excel, offering an undeniable added value. " -Amire Saade   Amire Saade is a passionate graphic designer who has ventured into the dynamic world of marketing. Having worked in various industries, she has honed the ability to adjust to new challenges. Currently, she is the Head of Marketing at CGBot, finding joy blending aesthetics wit...

" Impact can be measured purely in dollars, or it can be measured in impact, which is the effect that our programs have had on changing the lives of children. " -Shelley Diamond Shelley is a passionate builder of global brands and businesses, with expertise across an integrated array of communications disciplines. As one of the highest ranking female executives in advertising (named the 11th Most...

" We have to make sure that we're helping everybody, not just holding their hand, but not walking them into danger, either. That they really feel safe, that they're in the right place, doing the right thing at the right time. " -Fiona Naughton Adrianne is passionate about storytelling and loves helping brands effectively showcase their value and mission through the power of compelling content. She...

" A CMO Sidekick is whatever you want it to be, right? It's your partner in crime. It's your sounding board. It's a person to help you fill in all of the tasks that you need done. " -Lindsey Scheftic Lindsey is driven by tenacity, she is a multi-faceted marketing leader and "fixer" – adept at auditing businesses, pinpointing gaps and opportunities to accelerate growth. With expertise spanning digi...

" We're not just building a product that the market needs; we're building a product that the market already has, technically. But… we're taking it a step further and we're actually caring about the customer beyond the sale of the product. " -Joe Mehl With over a decade of experience in marketing, Joe Mehl stands out as a seasoned professional in the field. His expertise lies in social media brandi...

" Once you understand that AI can be used as a tool and leveraged, it becomes less intimidating. " -Kent Martin Kent, a fractional CMO at No Typical Moments, discusses the importance of AI in digital marketing and organic content strategy. His three key points include: 1. The vital role of curating AI in the future and leveraging it as a tool rather than fearing job replacement. AI, as it stands,...

Kris discusses the benefits and uses of innovative AI tools in digital marketing with Andrew. She introduces "add creative AI," likening it to an advanced Canva, which automates the creation of numerous ad variations. Kris has found success using this tool in campaigns, noting it significantly reduces costs and time compared to traditional design workflows.  Kris also touches on eye-tracking and c...

" What it does is, it can match the individual that is coming to your website, knows what companies they're coming from, and automatically changes the web page. " -Chris d'Eon In this podcast episode on "What's New in Digital," Chris d'Eon presents various AI technologies and marketing strategies and their applications. Chris emphasizes the value of using AI to enhance content distribution and mar...

"Some CMOs are only focused on the shiny little object. They're only focused on the newest idea and forgetting that some of the traditional things are probably just as effective, if not even more effective." CMOs play a crucial role in driving growth for companies, but they also face immense pressure to deliver results. In this transcript, two experienced CMOs, Chris d'Eon and Kris Palouda, discus...

"The growth is huge now, and it's primatily always been more of a senior sport over time, but now that is not the case." -Teresa Jungling Teresa is the co-founder of Pickleball Max, a business focused on promoting and growing the sport of pickleball. She and her husband started the business in 2015 and have since grown it through their blog, offering lessons and running tournaments. Pickleball is...

" You have to be in constant motion and that's a clear advantage of being at a startup. " - Christy Maver Christy brings more than two decades of technology marketing and communications experience to Numenta while holding a BA in Economics from Princeton University. Previously, she launched analytics programs for the Retail and Healthcare industries as the Global Product Marketing Director of Anal...