The NTM Growth Marketing Podcast

" AI should be a tool, not a replacement...I've seen some very terrible ads. " -Nicole Ramirez   Nicole Ramirez is a journalist-turned-marketer with deep experience leading growth marketing across CPG, financial services, B2B SaaS, media, and healthcare. She specializes in translating complex marketing challenges into measurable growth by blending performance marketing with customer-centric storyt...

"Brand is your story. That's the one thing that is unique about you." -Nick Usborne   Abe Kasbo is the Founder and CEO of Verasoni, a global marketing communications advisory and agency that delivers integrated strategies for Fortune 500, middle-market, and startup clients, and he serves as a trusted advisor to C-suite leaders on branding, communications, and public relations. He is the author of...

" Once you start to see the audience as the hero…you get that connection faster. " -David J. Ebner   Robert Bova is the President and CEO of AccuSpeechMobile, leading the company's growth in mobile voice automation technology that helps enterprises boost workforce productivity and operational accuracy by voice-enabling existing supply chain and field service applications. Website: https://www.accu...

" One of our most unique and precious things we can use is our own voice. " -Tina Dietz   Tina Dietz is an award-winning vocal leadership expert and founder and CEO of Twin Flames Studios, a premier audio publishing company helping entrepreneurs and experts turn their voices into powerful audiobooks and professionally published books. A pioneer in voice-powered publishing, she led the industry's f...

" Everything you publish should be useful. " -Joshua Altman   Joshua Altman is an experienced storyteller, strategist and creative force with more than two decades of experience shaping how people see, hear and connect with big ideas. Today, he leads beltway.media, a bold D.C.-based communications firm that helps brands and organizations cut through the noise.  Before founding the firm, Joshua was...

" No matter what your walk of life is, you will be able to impart a lesson that is relatively universal, that people who do something totally different will likely be able to take away and apply to their day to day life. " -John De Goey   David Margolin is a global marketing leader, strategist, and growth accelerator. He is currently the Chief Marketing Officer at Unilog, where he drives growth ma...

" AI can help us get to a destination faster... but it's not without some kind of oversight. " - Catherine Holt Cat Holt is a marketing strategist, entrepreneur, and brand builder who has shaped some of the most iconic campaigns in modern advertising, including Progressive Insurance's Dr. Rick campaign. She is the Founder and Chief Brand Officer of Coologee, Inc., where she leads a one-team approa...

"AI was not going to take my job. People who use AI are going to take my job." -Carl Holden   Carl Holden is a marketing innovator, AI strategist, and author with over 15 years of experience helping businesses grow through creativity, strategy, and technology. As the CMO of Zellus Marketing, Carl leads a team specializing in SEO, web design, automation, and digital strategy for clients across indu...

" I decided early on, before I was 20, that this was all about reinvention. Technology is coming. I didn't have time to get used to that first thought before the Apple showed up. "  -Jeffrey Wiener   Jeffrey Wiener is an artist, creative director, and entrepreneur with over 30 years of experience at the intersection of art, design, and digital media. As the founder and creative director of Young M...

" When you bring the human approach… people bring business to you. " -Sherry Grote   Sherry Grote is an international marketing executive, speaker, and fractional CMO known for driving revenue growth and organizational alignment across global B2B SaaS companies. With over two decades of experience, she's led transformative marketing initiatives at every stage of business growth—from being the firs...

" I wouldn't be able to be the Chief Marketing Officer of the company without AI. … It's like having a person expert in marketing that explains things exactly the way I want to understand them. " -Gianluca Ferremi   Gianluca is a technology expert with over 25 years of experience in innovation and digital transformation. He's launched two AR/VR educational apps used by 35,000 students, generated $...

" It's all about human to human. " -Sivan Caspi Herner   Brigham Dickinson is the founder of Power Selling Pros, a company dedicated to transforming customer service teams into highly effective, persuasive, and revenue-generating forces. His journey began a decade ago when he realized that even high-quality leads could be lost due to poor call handling—an insight that inspired him to coach CSRs di...

" It's my job as a marketer to be an expert in what's good… use whatever tools I can, and as quickly as I can. " -Chaz Ross-Munro   Chaz Ross-Munro is  a B2B marketing executive with a background in CRM, customer success, and operational transformation, she specializes in aligning marketing, sales, and delivery teams around unified data and strategic outcomes. With two decades of experience drivin...

" We can do so much more with much less people and working hours and it actually touches every aspect of our work. " -Almog Aley-Raz   Almog Aley-Raz is a seasoned CEO and entrepreneur with a rare combination of technical expertise and business acumen. With a career spanning startups and global corporations, Almog has led teams, products, and companies to indisputable success across medical device...

" The thread through my entire career is resonating with target audiences. " -Bret Rachlin   David Lahmi is a seasoned business development executive and wealth management specialist with over 20 years of experience in international finance. Currently the Co-Founder of Finberry and Head of Business Development at Shine Global Family Office, David has spent his career building trusted client relati...

" Language is more than just how we communicate and how we connect, right? It also can convey who you are and why you should or should not be monetized and taken seriously. " -Kanene Holder   Kanene Holder is an inclusive marketing strategist, AI ethics expert, and diversity consultant dedicated to reshaping how organizations communicate and innovate. With three National Endowment for the Humaniti...

"Marketing Operations is the practice of taking people, understanding what it is that the business is trying to do from a go-to-market perspective, and working to align those people to a process that enables that go-to-market through technology. And it's always in that order. People, process, and technology." -Mike Rizzo   Mike Rizzo is the Founder and CEO of MarketingOps, MO Pros, and MartechGuru...

"A CMO Sidekick is whatever you want it to be, right? It's your partner in crime. It's your sounding board. It's a person to help you fill in all of the tasks that you need done." -Lindsey Scheftic   What does it mean to be a "CMO Sidekick"? For Lindsey Scheftic, it's about being the trusted partner that today's marketing leaders can rely on to navigate an ever-evolving industry. A tenacious probl...

" Impact can be measured purely in dollars, or it can be measured in impact, which is the effect that our programs have had on changing the lives of children. " -Shelley Diamond   Shelley Diamond is a passionate builder of global brands and businesses, with expertise across a wide range of communications disciplines. As one of the highest-ranking female executives in advertising, she has champione...

" I think if your focus with marketing is always how can you solve a problem for people, then you can do a lot of good because people are always going to be struggling with something so if you come up with a solution to that and offer it to the audience and figure out how to communicate that to them… then you can do a world of good. " - Beth Moncel   Beth Moncel founded Budget Bytes in 2009 as a w...

" Documenting, not creating… A lot of the content just comes from living what you're doing. " - Angela Gargano   Angela Gargano is a former biochemist at Brown University turned fierce athlete, coach, international fitness model, speaker, and entrepreneur. In 2013, she left the lab to open her own gym in Cranston, Rhode Island—a pivotal step in forging a multi-faceted career in fitness and busines...

" Seeing a packed stadium or seeing the revenue numbers, records getting broken because of all the hard work us and our team did together is just so rewarding. " - Nicole Bauer   Lindsay Baase joined the Pittsburgh Riverhounds in October 2021 as the club's Social Media & Content Manager—a role inspired by her previous stint as Technical Director with her hometown Buffalo Bisons. Her mission? To el...

" It's not my perspective that is important… it's the fact that we have hundreds of different people coming through who all are achieving success, or failures in some ways, through real estate investing. " - Scott Trench   Scott Trench is the driving force behind BiggerPockets, where he serves as CEO and President. He began as an active member of the BiggerPockets community before joining the team...

" I think the visibility that I get with a lot of partnerships is probably one of the most important metrics for me right now. But in the past, it's been everything. I think a huge one is also how many people sign up for my free products because I think that's a better measure of visibility and potential leads and potential long-term prospects, as well. " - Francheska Martinez   Francheska Martine...

" I'm not a critic, I'm a promoter. If I have an experience I don't like, I just don't talk about it. I'm not here to write a scathing review. The content that we push out, we really want it to be only positive things. " - Chris Stone   Chris Stone is the marketing force behind SDFoodies and CAFoodies—a fast-growing digital brand he co-founded with his girlfriend to help California food lovers dis...