The No Normal Show by BPD

Healthcare industry insiders typically view 'healthcare' and 'wellness' as two completely separate markets. But consumers see things differently. How can healthcare organizations push into wellness—and offer the services and marketing initiatives that consumers crave, while also serving the financial needs of the US healthcare system? Join us while we untangle this chaos.

The HLTH conference just wrapped up in Las Vegas, and our team was on-the-ground, soaking up insights about the next decade of healthcare. Join us to re-live the conference—from the strobe lights and morning mimosas to three key themes we heard from leaders at health brands like Walgreens, Amazon, CVS Health, Walmart, Geisinger, and more.

What do booze-less drinks, pickleball, and exclusivity all have in common? They're three cultural trends that health brands should know about. Join us as we dig into these rising trends and changing tides—and also sort out the Elon-Twitter-Kanye-Parler situation.

Halloween may be behind us, but there's plenty to keep us fully spooked. Join us as we take a hard look at growing societal trends—from climate change to inflation to lifestyle shifts. One thing is for sure... things are STILL not normal.

Last year, we predicted three trends that would impact healthcare in 2022: health sensors, telehealth, and politicization. Hear what we got right—and wrong—as we look back over the year so far.

Takeaways Obstacles left and right It’s challenging to sell bold marketing ideas anywhere, but the nature of health systems and their power dynamics make it especially difficult. Health system leaders are predisposed to resist the unknown – the risks – because they deal with life and death every day. What makes them good at their jobs is, in many ways, the opposite of boldness. Given differences i...

Amazon announces another learn and pivot with the shutdown of Amazon Care and Google launches a people-first approach to searching with their new helpful content update. Also health care patents have entered the metaverse.

With one eye always on the headlines, our team talks through the hottest news and trends in healthcare and marketing. Join us for moves in telehealth, social media, healthcare workforce—and fall vibes.

The crew discusses how to overcome challenges as a marketer to support your organization’s workforce crisis. Also, big changes to the show plus monkeypox and chatbots.

In this encore, Stephanie shares updates on the health brands that have caught our attention, and which ones will keep it for the remainder of 2022. The No Normal Team has come up with a list of three to share. Driven my big thinkers and bold doers, the health industry continues to change rapidly.

Learn more from our recent blog Addressing health equity starts with trust Answering the health equity wake-up call The trust gap is growing, and systems need to build trust Redefining “community” and how systems show up in the community Marketing’s Role in Health Equity

Des and Chris discuss the importance of rebuilding trust and closing the health gap. Also - the Emmys: in a world of This is Us, be an Abbott Elementary.

Hear the crew talk about the fifth and final prediction of Joe Public 2030, Disparity Dystopia. While the outlook isn’t good, we still have some optimism about it. Also - Lizzo, July 4th jamz, Elton John, and Lee Hazlewood.

How does code-switching impact healthcare? Listen to the crew discuss the impact of euphemisms, altered mannerisms and other ways people have to code-switch in our world. Also, Cannes Cannes Cannes!

Will the politicization of healthcare wane as Covid-19 disappears? It doesn't seem likely. This week, our hosts discuss issues from aging to mental health to drug use, coming to the conclusion that there will be no shortage of political healthcare controversies anytime soon. Tune in to hear the discussion. On a lighter note, our hosts also debate "The Politics of Dancing"

In this episode of the No Normal Show, we discuss a few topics that are top of mind for many right now, including the latest legislation trends regarding reproductive rights, anti-trans bills nationwide, and providing the treatments that patients demand. Also, for our bonus content, Top Gun: worth the hype?

Your organization's number one challenge today may be your number one opportunity as a marketer. Workforce issues are the most important and pressing topic facing health organizations today. In this week's podcast, we talk about the skillset that marketers can bring to the table to help tackle the challenge. Also, a little bonus content: Johnny Depp v. Amber Herd — make it make sense.

Hear the discussion on three ways health systems are moving forward to address health equity, and our top episodes from our favorite TV show, Atlanta.

Apple, Amazon, Optum, and Walmart — four disruptors causing pain for legacy health systems. Also, Dolly Parton…Mexican Pizza.. And TikTok.

What overturning Roe v. Wade could mean for providers

Resources: Shift Documentary: “Who Cares: A Nurse’s Fight for Equity” Joe Public 2030 LinkedIn Group Joe Public 2030 Book

Resources Wendell Potter's book and New York Times Best Seller, Deadly Spin. Joe Public 2030 LinkedIn Group Joe Public 2030 Book

Resources Why investors are pouring billions into primary care Joe Public 2030 LinkedIn Group Joe Public 2030 Book

Resources One Medical  increases bookings by 20%  Walmart increased the flu vaccination rate by 6.8% with SMS

Resources What is Web3? The Latecomer’s Guide to Web3 The Latecomer’s Guide to NFTs The Latecomer’s Guide to DAOs The Latecomer’s Guide to DeFi Hackers hit popular video game, stealing more than $600 million in cryptocurrency ApeDocs – An NFT project for healthcare workers, made by a team of doctors Joe Public 2030 LinkedIn Group Joe Public 2030 Book