The No Normal Show by BPD

Resources Joe Public 2030 LinkedIn Group Joe Public 2030 Book

Resources Joe Public 2030 LinkedIn Group Joe Public 2030 Book

Service-line marketing without service lines? Heart care marketing without heart care month? Hear the No Normal crew talk about how personalized marketing is upending longstanding healthcare marketing practices.

Telehealth. AI. Blockchain. No, not the ingredients for buzzword soup, but the foundational elements of Joe Public 2030's Copernican Consumer — a tech-enabled consumer who commands their own health universe. Hear The No Normal Show team discuss each of these "secret ingredients," where our industry stands relative to each, and what needs to happen to make the Copernican Consumer a reality. And, ge...

Resources Joe Public 2030 LinkedIn Group The Copernican Consumer Joe Public 2030

Takeaways Obligatory Super Bowl commercial commentary Joanne's favorite advertisements were Amazon's " Mind reader " ads for Alexa. She found it funny, albeit slightly alarming, as many already feel like Alexa can read their minds. Stephanie liked  Coinbase's advertisement  because it was a rare instance of a TV ad directly driving conversions. The ad was so successful that it resulted in millions...

Takeaways Peloton spinning out After a  blowout year , many (including The No Normal Show team) had high hopes for Peloton. Unfortunately, the exercise equipment and media company has  hit several bumps  in the road over the past few months that have the world questioning if the pandemic darling will survive. Rumors are swirling around that Amazon, Apple, or Nike  may purchase Peloton , but as of...

Takeaways Featuring a special guest This week, The No Normal Show features Content Strategist and fellow Reviver, Tiera Carlock, as she reviews her research findings on Hispanic and Latino consumers and Black consumers. At Revive, Tiera jumps in on all things content strategy, social strategy, and writing. Her years of healthcare experience have made her a champion for some of the unsung heroes in...

Takeaways The "Avengers" of halftime shows The Pepsi Super Bowl  Halftime Show teaser  went viral this week featuring the "avengers" of Superbowl halftime shows – Eminem, Snoop Dog, Mary J. Blige, Kendrick Lamar, and Dr. Dre. These performers are among the most popular 90s-era rappers,  evoking intense nostalgia  among the ad's millions of viewers.   Life gave us lemons ... now what? Critical staf...

Takeaways Our new book, Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare, is now available for pre-order . Joe Public 2030 is Chris Bevolo’s 7th book. His writing journey started when an industry publisher came to him to write a book on brand for health systems. To write the book, Chris assembled a team of Revivers – Team 2030 – to collect as much research as poss...

Takeaways To fellow bookworms As of this recording, Joe Public 2030 is officially available for pre-order. Backed by more than 250 resource citations and input from 22 industry experts, including health system CEOs, venture capitalists, entrepreneurs, and physicians,  Joe Public 2030, makes five game-changing predictions about the future of health engagement.  What are our predictions, and how wil...

Takeaways CES took place during the recording of this episode. The No Normal team reviewed the health trends and technologies featured at the event.  A health perspective on the Consumer Electronics Show (CES) 2022  Health had a more prominent presence at this year's CES than in previous years. For the first time, a healthcare executive took the main stage. Abbot CEO Robert Ford delivered a keynot...

Takeaways In this episode, Chris, Stephanie, and Chase each reviewed one health brand, discussing why the brand is notable in today's landscape. Cityblock: Better care, rooted in communities Chase chose to discuss  Cityblock , an emerging primary care organization for low-income communities. The pandemic highlighted and exacerbated health inequities, spotlighting the growing need to make quality h...

Resources Thinking Fast & Slow  Noise Nudge Priming: Programming the Mind for Habit Change and Success Judgment in Managerial Decision Making   Takeaways Life is what happens to us when we're making plans Peloton's  stocks plunged  after Sex and the City spinoff, "And Just Like That..." killed off the beloved character, Big, by way of Peloton-induced-heart-attack. What makes the story notable isn'...

Takeaways Obstacles left and right It’s challenging to sell bold marketing ideas anywhere, but the nature of health systems and their power dynamics make it especially difficult. Health system leaders are predisposed to resist the unknown – the risks – because they deal with life and death every day. What makes them good at their jobs is, in many ways, the opposite of boldness. Given differences i...

Takeaways The new villain in town: Omicron As the first cases of the COVID-19 Omicron variant appear in the U.S., media and the public speculate whether or not we'll see another wave of shutdowns. Will Omicron match the severity of the Delta variant? Is the media overstating the new variant's threat? How long will new variant cycles impact society? These are the questions that sit top-of-mind for...

Takeaways The word "turkey" is a broadway term that describes a show with a lot of previews but later underperforms based on quality. Historically this had to do with increased tourism around the holiday period, making it lucrative to have more shows at the end of the year. Our team applies the term "turkey" to marketing in this episode, reviewing this year's most significant marketing flops. We a...

This episode features Desirée Duncan, Revive's Vice President of Health Equity and Inclusion. Desirée advises clients and internal teams on addressing health inequities in the communities our clients serve. Desirée is passionate about sharing the stories of those who have been silenced and lifting the authentic voices that deserve to be heard.  What is inclusive marketing?  Inclusive and multicult...

Takeaways JK Lloyd, President and founder of Eruptr , estimated that 20% of hospitals in 2011 had used search engine marketing at all. Relative to other industries, hospitals have been slower to jump into digital advertising. Digital advertising grew 12.2% in 2020 and continues to grow, with ad spending projected to surpass the 200 billion mark in the upcoming year. Healthcare and pharma still onl...

Takeaways Chris Bevolo initiated our Halloween episode of The No Normal with a tribute to SNL superstar,  David S. Pumpkins . In the spirit of Halloween, this episode centers on three scary trends facing marketers today, including climate change, political polarization, and you guessed it – Facebook.   Climate change as a public health crisis Until only recently, climate change hasn't been recogni...

Takeaways Getting a feel for HLTH 2021 Revive's Gale Pryor and Brennan Mason joined our team on The No Normal Show to share their takeaways from this year's HLTH conference in Boston, Massachusetts. The purpose of the event is to bring everyone in the health ecosystem to reimagine healthcare delivery. Brennan and Gale found that the ecosystem has more players than ever. A good mix of organizations...

Takeaways Neither here nor there  Last week our team talked about minimalism, which resulted in a tangential (a stretch, we'll admit) conversation about Wes Anderson movies. Stephanie was to watch Moonrise Kingdom, and Chase was assigned to watch The Grand Budapest Hotel. Both reported on this episode offering positive remarks for the cinematography, yet a skeptical outlook on the quirky style. A...

Resources Consumer behavior changes following COVID-19 Takeaways Facebook in hot water  Last week the Wall Street Journal released a powerful and damning series on Facebook's negative impact on society and repeated decisions to turn a blind eye. Former Facebook employee, Francis Haugen , identified herself as the whistleblower and soon after shared a congressional testimony. Following this debacle...

Resources Amy Webb's 14th annual tech trends report Takeaways A little bit of everything Last week, we launched a new podcast format and outlined our changes and why we made them. Missed the episode? You can catch up here. The podcast team shared a good laugh over the latest marketing spoof to go viral featuring Emily Zugay, a graphic designer who laughably redesigns logos for big brands like McDo...

Resources Media Platform Personality Archetypes Amazon and Houston Methodist's partnership TikTok Advertising Takeaways We introduced the new format for The No Normal Show this week. The show changes include:  ReviveHealth is now Revive, and to that end, the show will no longer focus solely on hospital and health system marketers and communicators, but marketers, branders, and communicators who ar...