The No Normal Show by BPD

In this final episode of our series exploring the strategic imperative of speed in healthcare, Emily Baker is joined by Kelly Nye, Vice President of Marketing and Digital Strategy at HCA Healthcare, and Jessica Schmidt, President of BPD Healthcare. Together, they explore how AI, data, and digital tools are reshaping how patients access, understand, and navigate care—and how those changes are redef...

Speed doesn’t happen on its own. It happens through people. In this episode, part of our series on the strategic imperative of speed in healthcare, Emily Baker speaks with Jeremy Harrison, VP of Consumer Engagement and Experience at MultiCare Health System, about what it takes to build teams that can actually move at the pace required today. From decision-making and trust to change management and...

If speed is now the strategy, the next question is: how do you actually operationalize it at scale? In this episode, part of our series exploring the strategic imperative of speed in healthcare, Jason Brown, CEO and Co-founder of BPD Healthcare, joins Nicole Baxter, Chief Brand Officer at HCA Healthcare, in a conversation exploring what it means to move faster inside one of the largest healthcare...

This season marks a new era of The No Normal Show. Over the next four episodes, we’re exploring one critical issue shaping the future of healthcare: speed. The pace of change has outgrown traditional planning cycles. Research timelines, brand rollouts, experience redesigns, and workforce initiatives that once took six to twelve months now actively erode opportunity. What used to feel proactive now...

 In this episode of What Just Happened?! , Emily Baker and Sarah Mars Bowie, VP of Communications at BPD, unpack expanding drug transparency requirements, bringing new scrutiny to hospitals. As state-level reporting evolves, they explore why health systems must clearly communicate how these funds support care delivery, community investment, and access.

What Just Happened?! In this week’s episode, Emily is joined by Stephanie Wierwille, EVP of Strategy & Innovation, to discuss takeaways from BPD’s 10th Joe Public Retreat, where leading health system marketers gathered around one big question: what happens when AI sits at the center of the marketing function? Tune in as they break down the bold visions that emerged from the three-day event, in...

What Just Happened?! is a new bite-sized series from the No Normal Show, where we’re unpacking the headlines to give healthcare and marketing leaders quick insights across major moments. What’s on our minds as we roll into March? Quick takeaways from Joe Public Retreat in South Beach, Florida, our thoughts on AI companies pushing into the healthcare space and what marketers should be thinking abou...

Fresh off an incredible AI in Healthcare Marketing Week, BPD’s Stephanie Wierwille, SVP of Strategy & Innovation, and Victoria Davis, Group Account Director, share their biggest takeaways and the standout moments shaping the future of healthcare marketing. They also explore the conversations surrounding Pantone’s newly announced Color of the Year and what it reveals about intention, interpreta...

As hospitals and health systems head into another year of financial pressure, shifting consumer expectations, and intensifying scrutiny, what does the future of payor-provider relations look like in 2026? In this episode, Stephanie Wierwille sits down with Kate Caverno, BPD’s SVP of Payer-Provider Practice Lead, to explore managed care trends, contracting complexities, and the shifting power dynam...

In this episode of The No Normal Show , Stephanie Wierwille is joined by Drew Marlatt, BPD’s VP of Data Products and Technology, for a conversation on one of the biggest barriers to innovation in healthcare: mindset. They explore what it really means to shift healthcare leaders’ mindset when it comes to AI adoption, and why so many healthcare organizations can fall short in implementing AI into th...

What does a consumer study say about healthcare advertising? In this episode of The No Normal Show, we discuss exclusive insights from BPD's latest consumer study and figure out what messages resonate, and what turns consumers off. Join us as we explore the findings and see how health systems can show up meaningfully in a world full of advertising clutter. Subscribe to The No Normal Rewind, o...

In this episode of The No Normal Show , Stephanie Wierwille and Nicole James of BPD sit down with Philip Guiliano, founding partner at BrandActive, to explore their new joint paper, The Courage to Save Millions . Together, they reveal how healthcare brands can unlock millions in value—not through cuts, but through smarter, more strategic investment during the M&A process. Tune in now. Download...

As 2025 winds down, hosts Stephanie Wierwille and Victoria Davis take a look at how healthcare is transforming and how close we are to realizing the predictions of Joe Public 2030 . The team kicks things off with inspiring marketing moments from the New York City Marathon before diving into each Joe Public 2030 predictions, exploring how they’re shaping the future of health, care, and consumer eng...

“I just think there needs to be more awareness of the job itself and also just changing the culture of surgery that tends to be a little more negative.”  Alyssa Ellis built a powerful digital community by doing what healthcare often struggles with: meeting clinicians where they are. In this HLTH 2025 interview, she shares how Beyond Assisting is using short-form content, peer-to-peer education, a...

“We want to transform and revolutionize, or create a different type of healthcare system.”  At HLTH 2025, Dr. Olivia Richman shared how Docfluencer MDO is mobilizing a nationwide network of physician influencers to lead bold, unfiltered conversations on everything from vaccines to insurance reform. In this interview, she breaks down how storytelling, shared purpose, and social media are powering...

“I think of it as a resident physician that is in an AI format.” At HLTH 2025, Jacob Plummer shared how Ada Health is using AI to solve some of healthcare’s biggest system-level challenges, from specialist access to patient engagement. In this interview, he unpacks how AI can scale clinical capacity, prep patients, and even extend a health system’s reach from regional to global.

“Every person who’s a doctor went into healthcare to help people. And when we feel like we’re fighting systems that don’t allow us to help those patients, that becomes really frustrating.” At HLTH 2025, Dr. Harpreet Tsui delivered a timely reminder: the future of care must serve both patients and the clinicians who care for them. In this interview, she shares how direct primary care, tech-enabled...

"There should be some little piece of philanthropy in everything we do.” At HLTH 2025, Kyle Guerin of Henry Schein reminded us that healthcare innovation isn’t just about tech — it’s about people. In this interview, Kyle shares why purpose and prevention must be part of every care model, and how partnerships in places like Ethiopia and the Dominican Republic are redefining what service looks like...

“Reddit is a great way to dive into those sub-communities, understand what people’s concerns are, what side effects they’re experiencing… it really gives you the tools.” At HLTH 2025, Cara Buscaglia of Talkwalker reminded us that the best healthcare insights often live in unexpected places. In this interview, she unpacks how platforms like Reddit are gold mines for understanding real patient conce...

In this jam-packed episode, host Stephanie Wierwille is joined by BPD President Jessica Schmidt and EVP of Client Services Trish Brawner. Together, they recap key takeaways from HLTH 2025, unpack BPD’s new partnership with MJH Life Sciences, and explore what’s top of mind for healthcare’s C-suite as we look ahead to 2026. From shifting leadership priorities to mounting brand reputation challenges,...

“Health systems that are really strategic are thinking through how even small shifts in payer mix can drive real, meaningful dollars.” In a time of financial headwinds, the smartest systems aren’t retreating — they’re doubling down on strategic talent and growth leadership. At HLTH 2025, we sat down with  Neil Ravitz of Klein Hersh  to unpack what’s ahead for the C-suite, the evolution o...

With HLTH 2025 currently happening in Las Vegas, we wanted to resurface last year's episode that happened on the ground at HLTH 2024! In this exclusive interview with Andy Beckman, Director of Sales at Garmin Health, we explore the cutting-edge role of wearables, AI, and data in shaping a consumer-centered health universe. Andy shared Garmin Health's innovative uses of data to center its marketing...

As AI becomes more embedded in how people search, shop, and engage, marketers are starting to ask big questions: What happens when algorithms guide more decisions? How do we market in a world where machines may play a bigger role in filtering, recommending, even negotiating? With the possibility of machine-centered design to rethinking brand awareness and emotional connection, the conversation sur...

n this episode of The No Normal Show , Stephanie Wierwille and Chris Bevelo react to Harvard Business Review’s viral claim that AI is “destroying productivity,” and challenge marketers to aim higher. They also rate real-world brand use cases of AI work from Nike, Delta and others, on their "Einstein-O-Meter " to separate the groundbreaking from the basic. Along the way, they breakdown Peloton’s la...

In this episode of The No Normal Show , Stephanie Wierwille and Chris Bevelo explore one of the most debated ideas in healthcare marketing today: should CMOs own the entire patient experience? They challenge why “digital front door” thinking falls short, argue that beautiful branding can’t hide operational chaos, and make the case that the time for blurred lines in roles are over. Along the way, t...