The No Normal Show by BPD

BPD has completed its acquisition of Revive! We are thrilled to join forces, forming the undisputed leader in health system marketing. What does this partnership mean for clients, talent, and the market? Join Jason Brown, CEO and Co-Founder of BPD; Jessica Schmidt, President of BPD, and Chris Bevolo, President of Revive, as they explore the future of healthcare.

Thanksgiving week was anything but slow in the healthcare marketing world. Chaos continued at OpenAI as Sam Altman was reinstated as CEO; MORE brand safety issues arose at X (Twitter); and a new report from Trilliant discussed today's healthcare economy. Join us for this bite-sized hot-off-the-press episode.

The healthcare news cycle is heating up. In this 5-minute newsflash, we'll share what Walmart Health's first hospital partnership with Orlando Health means for disruptors and health systems alike. And, we'll dig into the ever-changing world of AI with Salesforce and Accenture's first foray into life sciences AI, and discuss AI's future impact on knowledge work.

In October, we took our annual pilgrimage to HLTH 2023 in Las Vegas. What did we find? A melting pot of conversations about the future of healthcare with smart health tech folks, startups, VC firms, retailers, and providers. We're reporting back on the top themes at HLTH: The Funnel Wars Rage On; Value is the Default, and AI, AI Everywhere. Listen in to get a taste of HLTH—and hear our stories abo...

B2B marketing gets a bad rap as boring, jargon-heavy, and uninspired. But it doesn't have to be that way. B2B audiences don't turn into calculators when they come to work... they have emotions, too. So how can health tech organizations, provider platforms, and other B2B health marketers build their brands in a way that attracts leaders and decision-makers? Have a listen, and find out.

In the second part of our our two-part series on brand-building in healthcare, Christian Barnett (SVP Strategy at Revive) and Lucas Hagerty (VP, Strategy) join the No Normal crew. We delve into the intricate world of brand positioning, including how to craft a strong brand personality, how to estimate the value of your brand, and when to involve your C-Suite. Join our debate about how long-term yo...

On this episode, we dig into what makes truly great marketing: the work must be single-minded, authentic, relevant, forward, everywhere, and of course... bold. Three marketing campaigns give us all the goosebumps—as do some recent announcements from CES and the J.P. Morgan Healthcare Conference

For patients, emotion is high during tough health experiences. And yet, healthcare organizations shy away from building emotional brands. On this episode, Revive strategists explore why healthcare organizations often underfund brand-building—and how to change it.

The annual Cannes Lions Festival attracts the best creative work from around the world — plus dazzling activations, panels, and events. This week, we caught up with Lewis Williams, Head of Brand Impact at Weber Shandwick AND Cannes Glass Lions Juror to discuss what work stood out and what the industry needs now. Tune in for an inspiring chat about leveling up DEI and what it means to not “be a tou...

Providers are feeling intense financial pressure. Meanwhile, payors are raking in unprecedented profits. When the contract negotiation in front of you is urgent, how can providers play the long game, adapting to changing market conditions, regulations, and patient demands? Join us for a heated conversation about how to win the payor-provider battle.

In the second part of our series on the Future of Primary Care, we shift our focus to the coming age of AI. How has tech reshaped the daily lives of PCPs? What's coming, and will it help or hurt patient communications? And, how will tech help primary care continue to save lives and prevent disease? Tune in for all these insights and more, straight from the mouth of a leading primary care physician...

Primary care is critical for better health—and a stronger healthcare system. Join us for a revealing episode as we explore the future of healthcare through primary care. Hear from Dr. James Jarvis, a leading physician in Maine, as he shares insights on the evolving healthcare landscape, the impact of staffing shortages, expanding technology, and the vital role of primary care in healthcare's futur...

Something's gotta give. Physicians have less time than ever before. Staffing shortages are strong. And tech woes don't help. Join us for a discussion about how healthcare marketers can support physicians in this rising chaos.

The crew discusses how to overcome challenges as a marketer to support your organization’s workforce crisis.

For local and regional health systems, how do you win in a highly competitive landscape? Smaller systems face unique challenges—from smaller budgets to competing with a well-known AMC down the road. Join us as we tackle these issues AND share top takeaways hot off-the-press from HMPS 2023.

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Calling all data lovers, health tech marketers, and the AI-curious: this episode is for you. We got to nerd it up at ViVE 2023 last week, diving deep into health tech. With Amazon Pharmacy's roll-out, shifts in care delivery, and thousands of AI point solutions: is healthcare getting easier to manage, or more complex?

Six key themes from SXSW: The pace of innovation is accelerating Storytelling matters more now, than ever Patients are still profiles, not people—and that must change Physicians are experiencing a dethroning Be fearless. Be bold. Generative AI is here to stay.

Primary Care is changing. That's an understatement. Consumers are popping off about struggles with traditional Primary Care, so new entrants are popping up to fill those needs. Meanwhile, health systems are re-envisioning primary care as a funnel into specialty care. And last week, Amazon launched One Medical nationwide on its homepage. With all this movement—what does the future look like—and how...

Quest for Sleep - https://shortyawards.com/15th/the-quest-for-sleep Breast Health Check https://www.webershandwick.com/work/a-love-hate-relationship/

Revive Names Chris Bevolo Chief Executive Officer Bevolo brings 20-plus years of healthcare industry leadership, previously serving as Revive’s chief growth & brand officer

The headlines and newsfeeds are buzzing about all things ChatGPT... is it here to stay? Is it ethical? Will it come for our jobs? Our healthcare and tech strategists dig into the practical use cases for generative AI, along with what the future holds.

Examples Discussed: The Making of “Better Days”, A One Medical Song Collaboration Want Better Help from Better Help The Greatest from Apple Headlines Shared: TechCrunch - Seen at CES: Nuralogix uses AI and a selfie to measure your heart rate, BP, body mass, skin age, stress level and more Fierce Healthcare - JPM23: Carbon Health nabs $100M, CVS Health partnership to pilot primary care in retail st...

What will 2023 bring for healthcare marketers? We may be in a post-pandemic world, but with rising media costs, generative AI, and bubble-up culture—the “no normal” will continue. Join us for our predictions for the year ahead.

Excuse our puns, but we had the nicest conversation with Chase Cleckner, Senior Engagement Marketer at Nice Healthcare. Nice is an integrated primary care clinic that comes to you, offered through employer benefits programs. Chase dropped ALL the gems about creating a better patient experience, engaging patients digitally, and creating content that meets folks where they are—and shared his predict...