The No Normal Show by BPD

Resources Mentioned in Today's Episode CNN article: Florida and Georgia facing scrutiny for their COVID-19 data reporting Vox article: Georgia’s COVID-19 cases aren’t declining as quickly as initial data suggested they were Kateto survey: The State of the Nation: A 50-State COVID-19 Survey Primary Care Collaborative survey: Primary Care & COVID-19: Week 8 Survey Subscribe to our bi-weekly COVID-19...

Key Resources Mentioned in Today's Episode Axios article: Spine and joint procedures have taken a dive during the pandemic  Key TakeAways The Providence St. Joseph Covid-19 Approach Responding to the media and internal audiences was incredibly important because the news was swinging between two extremes. Providence was able to get their unbiased perspective out into the communities that they serve...

Key Resources Mentioned in Today's Episode The Commonwealth Fund Article: Primary Care as a Bulwark Against COVID-19 Key TakeAways Primary Care and Reverse Trends – Walmart Health Is retail health COVID-19 proof? Walmart Health is promising because it provides convenience and affordability while having a business that is minimally affected by the pandemic. There have been multiple stores that have...

Key Resources Mentioned in Today's Episode New York Times article : Hospitals knew how to make money. Then coronavirus happened. Kaiser Family Foundation article: Eligibility for ACA health coverage following job loss Axios article: The coming coronavirus mental health crisis: The Case for Building a Post Health System Brand VCU shoutout: A collaboration between a doctor and black clergy in Richmo...

Resources Mentioned in Today's Episode New York Times COVID-19 cases dashboard Times article: As New COVID-19 Cases Decline in New York, the Rest of the Nation Is Going the Opposite Direction Key Takeaways Fears of Returning to the Hospital – Qualitative Research Results We surveyed 13 people in each market that were scheduled for surgeries as well as patients with acute needs during this time to...

Resources Mentioned in Today's Episode NPR article: Combining Models, New Projection Puts U.S. Coronavirus Deaths At 110,000 By June 6 National Patient and Procedure Volume Tracker by Strata Decision Technology Key TakeAways Consumer Targeting Hospitals will have a small window of time to fill their surgery queues, identify which procedures they’re most equipped to perform and think about the kind...

Resources Mentioned in Today's Episode Modern Healthcare article: Deferred Procedures Drain Hospital Revenue by $60 Billion a Month Health Leaders article: Three Revenue Cycle Hurdles for Resuming Elective Procedures Key Takeaways Revenue Loss for Hospitals and Health Systems COVID-19 is going to continue to be a financial pain; commercial payments will be important moving forward to turn a profit...

Resources Mentioned in Today's Episode ReviveHealth COVID-19 Communication Hub Key Takeaways Internal Communications Understanding that employees will have a spectrum of feelings during and after the reopening of hospitals is essential in providing the appropriate support needed. Health system leaders should think about the humanity of and the experiences of their front-line workers as they create...

Key Resources Mentioned in Today's Episode Modern Healthcare article: California hospitals ask governor for $1 billion in immediate aid Bain article: The U.S. is not fully prepared to resume elective medical care Modern Healthcare article: U.S. faces 'truly daunting' challenges on needed COVID tests: ‘Plandemic’ article Key TakeAways Observations About Patient Acquisition Consumers are trusting th...

Key Resources Mentioned in Today's Episode Bain survey: The US Is Not Fully Prepared to Resume Elective Medical Care Alan Shoebridge article: The 80% Healthcare Economy Revive’s Latest Consumer Survey Report Key TakeAways Returning to Clinical Settings 56% of consumers have concerns over the cleanliness of hospitals and that they might contract Covid-19 from other patients. 76% of consumers survey...

Key Resources Mentioned in Today's Episode Nation’s hospitals losing about $50B a month fighting pandemic according to AHA: https://www.aha.org/news/headline/2020-05-05-report-nations-hospitals-losing-about-50b-month-fighting-pandemic Epic Health Research Network: https://ehrn.org/ Expansion of Telehealth during COVID-19 Pandemic: https://ehrn.org/wp-content/uploads/Expansions-in-Telehealth-COVID-...

Key Resources Mentioned in Today's Episode Washington Post: Historic financial decline hits doctors, dentists, and hospitals Key TakeAways Consumer Preferences Consumers find videos to be more engaging, accessible, and memorable than any other type of content. Video as a means of storytelling and advertising is no longer a nice-to-have-option – it’s a necessity. Video Trends The most common use of...

Key Resources Mentioned in Today's Episode STAT Article: Three potential futures for Covid-19: recurring small outbreaks, a monster wave, or a persistent crisis Becker Hospital Review: Health system opening log Key TakeAways Does Joe Public care NOW? He does – we now know from our research that consumers want to hear from their hospitals and health systems often, and they trust them as a leading s...

Key Resources Mentioned in Today's Episode Stat News Article: Health care worker suicides hint at COVID-19 mental health crisis to come USA Today Article: Coronavirus strains cash-strapped hospitals, could cause up to 100 to close within a year Becker's Hospital Review Article: 25 states resuming elective surgeries Morning Consult Report: American College of Emergency Physicians COVID-19 Key Takea...

Key Resources Mentioned in Today's Episode HealthLeaders article: Teladoc Health Visits Jump 92% in Q1, Revenue Tops $180M Key Takeaways Patient Retention Marketing Strategy Health systems have focused on high-level brand awareness before COVID-19, and the concept of patient retention is now new territory for hospital marketers. Focusing on patient retention will require an understanding of who th...

Key Resources Mentioned in Today's Episode Modern Healthcare: Nearly a third of Americans have put off healthcare during COVID-19 Every COVID-19 Commercial is Exactly the Same Key Takeaways The Role of a Brand:   We use brands to help navigate our decisions, and the brands we trust promise us a specific level of quality. During this COVID-19 crisis, brands represent normality and will be beneficia...

Key Resources Mentioned in Today's Episode Washington Post : U.S. deaths soared in early weeks of pandemic, far exceeding number attributed to COVID-19 Key TakeAways Our latest research revealed that people are avoiding hospitals: People are avoiding necessary Emergency Room visits in an effort to avoid hospitals altogether. There have been increasing numbers of deaths from strokes and heart attac...

Key Resources Mentioned in Today's Episode Daily Briefing Live: March 19, 2020 with Samantha Pierce Modern Healthcare article : "Cigna claims data shows declines in hospitalizations for serious conditions" Vox article : "Coronavirus has created a crisis for primary care doctors and their patients" Key TakeAways Cigna Claims Data Report Hospitalization rates for atrial fibrillation decreased 35% ov...

Key Resources Mentioned in Today's Episode Inside the Coronavirus Battle at Our Lady of the Lake: The Fight of Their Lives Key TakeAways Our Lady of the Lake Created a Highly Effective News Story by Showcasing the Rawness of COVID-19 in Their Hospital. Our Lady of the Lake was leading the charge in getting the word out about how to protect yourself amid the coronavirus by having their Chief Medica...

Key Resources Mentioned in Today's Episode Apple and Google Partner on COVID-19 Contact Tracing Technology University of Washing Partners with Microsoft on Contact-Tracing App Key TakeAways Contact Tracing Technology Multiple tech companies are joining forces on contact tracing technologies by creating apps that will use blue tooth technology to trace contact with people who have tested positive f...

Key TakeAways Media Consumption Changes Recent surveys have shown that online gaming has increased 25% We are seeing a significant uptick in streaming, broadcasting, and reading TV consumption has gone up 39% across all generations, even Gen Z, who has been dubbed the “non-TV generation”  Cable TV Cable has become a significant source for viewer consumption CNN’s viewership is up by 275% based on...

Key Resources Mentioned in Today's Episode Today's Webinar PowerPoint Slides ReviveHealth's Consumer Report Part Three AHA/ACS Guidelines CMS Guidelines Key TakeAways Results from Our Third Consumer Survey: Many individuals will not come back to health systems immediately People have delayed their care due to fear of going to hospitals and catching the coronavirus from other patients According to...

Key Resources Mentioned in Today's Episode ReviveHealth's Consumer Report Part Three Register for the Rapid Recovery Show on April 21 at 12:00PM CST AHA/ACS Guidelines CMS Guidelines Key TakeAways Consumer Survey Part 3 Update: As we move towards a potential recovery period, we want to focus on consumers and where their hesitations might exist and what hospitals can do to address those concerns to...

Key Resources Mentioned in Today's Episode Subscribe to the Daily Briefing Live Podcast Public Opinion Strategies Slide Deck on COVID-19 Survey Key TakeAways National Public Opinion Are people supportive of the lockdown? The majority of Americans have been supportive of the measures implemented to prevent spread. Between the beginning of March and the end of March, there's been a significant opini...

Key Resources Mentioned in Today's Episode Subscribe to the Daily Briefing Live Podcast Trump Set to Unveil Guidelines for Lifting Coronavirus Restrictions Register for the Rapid Recovery Show with Brandon Edwards on April 21 Key TakeAways Healthcare Costs and Hospitals Role in Affordability During COVID-19, there's a reprieve in the narrative of pointing the finger between pharmaceutical companie...