The No Normal Show by BPD

Key Resources Mentioned in Today's Episode HealthLeaders Daily Briefing HealthLeaders Intelligence Report Key TakeAways Technology Advancements Coming Out of COVID-19 Telemedicine is a high demand function due to COVID-19 and will be a huge factor moving forward. Health systems that have been reluctant to leverage telemedicine are now needing to overhaul their current systems if they are going to...

Key Resources Mentioned in Today's Episode ReviveHealth Consumer Survey Report: Round 2 No Surprise Billing Article Global Web Index Report Key TakeAways Leveraging Content Marketing It's critical to stay in touch with patients during COVID-19 to continue to build a brand preference. Two-thirds of Americans are searching online for updates on COVID-19 87% of Americans have increased their consumpt...

Key Resources Mentioned in Today's Episode ReviveHealth Consumer Survey Report New York Hospital Systems Losing $450M/Month via Apple News New York Hospital Systems Losing $450M/Month via WSJ Blog Post by ReviveHealth’s CEO on Cares Act Key TakeAways Potential second wave of COVID -19 A second wave of COVID-19 could be possible for late fall and early winter. We’ve used multiple sources to gather...

Key Resources Mentioned in Today's Episode: ReviveHealth Consumer Survey Report Key Takeaways from Today's Episode: How has LA differed from other areas in their response to Covid-19? LA was an earlier adopter for the Safer at home executive order and had time to prepare first responders We’ve realized how financially devastating this is and are working on solutions to get back to  without putting...

Key Resources Mentioned in Today's Episode: ReviveHealth Consumer Survey Report Pew Research Center Article Gallup Report Article UC Davis Newsroom Twitter Thread of UC Davis Pushing Back on Media Key Takeaways from Today's Episode: Advantages and disadvantages because of being an AMC hospital UC Davis Health has additional resources like research and developing COVID-19 lab testing as well as hav...

Key Resources Mentioned in Today's Episode: ReviveHealth Consumer Survey Report Crisis Text Line Frontlines Counseling Institute for Health Metrics and Evaluation New York Times: Coronavirus Was Slow to Spread to Rural America. Not Anymore. Key Takeaways from Today's Episode: There’s still a high demand for information from local healthcare leaders, followed by national experts. Consumers still wa...

Key Resources Mentioned in Today's Episode: ReviveHealth Consumer Survey Report Stanford Medicine National Daily Health Survey Key Takeaways from Today's Episode: What Have We Learned from Remote Collaboration? Health systems that lack CRM and marketing automation tools will start to prioritize getting these martech stack investments in place.  A silver lining of COVID-19 is that it has provided a...

Key Resources Mentioned in Today's Episode ReviveHealth Consumer Survey Report Key Takeaways from Today's Episode: Cost Hospitals and health systems prior to COVID-19 have been lumped into the cost villains associated with pharma and insurance companies. Post COVID-19, public perception will be more positive and will value the worth of healthcare institutions. Before COVID-19, hospitals and health...

Key Takeaways from Today's Episode: Planning for Post COVID-19 Today, managing the current crisis must be the top priority, but health systems will soon need to start focusing on rapid financial recovery to save institutions Phases for Marketing in 2020 Phase 1: COVID Crisis and how we're communicating with external and internal audiences on what we're doing to help everyone get through this crisi...

Key Resources Mentioned in Today's Episode Subscribe to the Daily Briefing Live Podcast ReviveHealth COVID-19 Resource Hub Array Advisors Report New York Times: White House Predicts 100-240k US Deaths UN March Report Boston Medical Center Furloughs 10 Percent of its Workforce Doctors Answer Coronavirus Questions in Exclusive SiriusXM Facebook Live Session Key Takeaways from Today's Episode: Pivoti...

Key Resources Mentioned in Today's Episode ReviveHealth Consumer Survey Report on COVID-19 Public Opinions Strategy Report Bloomberg Article: Hospitals Tell Doctors They’ll Be Fired If They Speak Out About Lack of Gear Key Takeaways from Today's Episode: When it comes to best practices for internal communications, start with empathy – acknowledge this is scary for people. It's essential to communi...

Key Resources Mentioned in Today's Episode ReviveHealth Consumer Survey Report on COVID-19 Here is a quick look at what a few health systems are including on their web pages for giving opportunities Spectrum Health Piedmont Healthcare Trinity of New England MidMichigan Health Stop Non-Domestic Violence Ad Example Sam's Club Commercial Key Takeaways from Today's Episode: After 9/11, we saw a dramat...

Key Resources Mentioned in Today's Episode Yesterday's Daily Briefing Live Podcast with Ryan Colaianni SHSMD Resources on COVID-19 Key Takeaways from Today's Episode: We need to represent what the CDC is recommending as far as stay 6 feet apart, keep children away from the elderly, in our marketing collateral. Smiling health care workers and hospital leadership is very tone-blind right now. About...

Key Resources Mentioned in Today's Episode Turbine Labs Nurses Share Coronavirus Stories Anonymously in an Online Document Brandon Edwards, CEO of ReviveHealth's Blog Post Key Takeaways from Today's Episode: Communicating internally about increasing flex time and the reduction of physician compensation is becoming a likely possibility, and getting ahead of these rumors is essential for your organi...

Key Resources Mentioned in Today's Episode: COVID-19 Digital Digest Report by ReviveHealth Google's Resource on COVID-19 Google’s Recommendation On Updating Google My Business Profiles   Key Takeaways from Today's Episode: Google is demoting its core algorithm in favor of “handpicking information,” aka human vetting. Real people are monitoring daily search queries day and night with a focus on sou...

Key Resources Mentioned in Today's Episode ReviveHealth's Resources on COVID-19 Strategic Healthcare Marketing Webinar Fierce Healthcare Article on Fast Tracking Telehealth Projects Paddy Padmanabhan's Damo Consulting E-Newsletter ProPublica's Hospital Bed Capacity Scenarios New York Times Coronavirus Deaths by State and Country "COVID Coping" Instagram Video   Key Takeaways from Today's Episode:...

Key Takeaways from Today's Episode: The yearly marketing plan is out the window. You need to shift and adjust. Keep it simple. We need to be timely, simple, useful and relevant. But this crisis will also shape our brands in profound ways, and potentially for years to come How are we responding and dealing with the crisis clinically? What messages are we sending, both controlled and uncontrolled? H...

Key Takeaways from Today's Episode: Major government entities like the CDC, local governments are not making efforts to have really key information available in Spanish. If you go to the CDC page, it still has not yet been updated with current guidelines. The last update was on February 20 - that was a month ago. Healthcare organizations must make it a priority to conduct outreach to the Spanish-s...

Key Articles and Resources Mentioned in Today's Episode: ReviveHealth's Consumer Report on COVID-19 75% of Americans lack access to or have never used telehealth

Key Articles and Resources Mentioned in Today's Episode: AP Stylebook tips on the coronavirus Advisory Board's Daily Briefing Cases Dashboard of COVID-19 from Johns Hopkins Personal Account of COVID-19 from Tim Herrera Generational Divide Index by Axios