The No Normal Show by BPD

Resources in Today's Episode Your Consumers are Afraid a blog by Sasha Boghosian Alan Shoebridge LinkedIn Group Therapy Post Key Takeaways  Group Therapy while Living in a Pressure Cooker:  Ways of coping with the evolving work demands and the circumstances of today’s world  Acknowledging that we are all just human How do we take a step back and do our jobs to support the organizations we work for...

Resources in Today's Episode Misinformation Statement: Kati Everett, Chief Communications Officer at Novant Health Article: Cue the debunking: Two California doctors go viral with dubious COVID test conclusions  Article: Trump's New Favorite COVID Doctor Believes in Alien DNA, Demon Sperm, and Hydroxychloroquine Article: An Elite Group Of Scientists Tried To Warn Trump Against Lockdowns In March K...

Scott’s Background: Scott: spent 20 years at various agencies working for top brands. After a clinically fine but experientially horrible period of time working through medical treatments and therapies for his wife, he turned his passion for the consumer experience towards providers and payors. His observation of the experience was there was nothing about it that was built for his wife — significa...

Resurgence In California California is experiencing a new resurgence of COVID-19 in their hospitals. More people are on ventilators and in the ICU than ever before. A main contributor to this resurgence is that not enough people are sticking to the mask and social distance guidelines.  Another obstacle for California is the number of counties within the state. Counties started to open up on a regi...

Takeaways Hospitals are once again dealing with testing problems, and some consumers have to wait between 10-14 days for results. The mask dilemma. Masks are essential to lowering the threat of this virus. Right now, the dynamic around wearing a mask is polarizing. If you wear one, you are labeled a sheep, and if you don’t, you are a heartless monster. Unfortunately, we are seeing these two sides...

Takeaways  Offering Support to Employees Amid the Pandemic  The response to the workforce wellbeing amid COVID-19 involved creating a new initiative — leveraging existing resources at the very beginning of the pandemic and then adding some additional services later on.  It was clear that employees needed support for their emotional needs, so in response, University Hospitals offered:  A call cente...

Background to the Facebook Boycott Initially, Mark Zuckerberg and Facebook came across as noncommittal. They have since committed to adding more context to problematic political posts, and has broadened its definition of hate speech. Sheryl Sandberg and Mark Zuckerberg met with the Anti-Defamation League, NAACP, and Color of Change. The groups were disappointed with the outcome of the meeting — wa...

Key Takeaways Travel Industry Lessons After 9/11 Security changes were made behind the scenes and gradually travel resumed. It wasn’t until after the financial crisis of 2008 that the airline industry started to recover. A couple of lessons we learned from this: We’re going to see substantial financial impacts across the healthcare industry. We could see the healthcare industry restructuring as sm...

Resources Mentioned in Today's Episode ReviveHealth Article: The Era of "No Normal" ReviveHealth White Paper:  Five Core Issues for Providers Post-COVID-19   Key Takeaways The "No Normal"  We don’t know what normal looks like. There will undoubtedly be profound changes in our society. We’re still in the midst of this, and it will take months or even years for the healthcare industry to feel like t...

Resources Mentioned in Today's Episode Vox Article: NPR Article predicted by June 6th we would be at 110,000 deaths Yahoo Finance Article: Houston on ‘Precipice of Disaster’ With Virus Cases Spreading Vox Article: Arizona’s new coronavirus spike is worrisome Vox Article: Oregon pauses its reopening plans for one week after coronavirus cases hit new high Today Show Article: Coronavirus deaths could...

Resources Mentioned in Today's Episode Beckers Hospital Review Article:  How COVID-19 is changing hospitals' marketing strategies Washington Post Article:  No Deaths and an Army of Hospital Workers Ready to Fight: A Rural Town’s Prescription For a Nation Weighing What’s Next Harvard Business Review Article:  How One Health System Is Transforming in Response to COVID-19 Key Takeaways Geisinger's Ma...

Resources Mentioned in Today's Episode McKinsey & Company COVID-19 Response Center McKinsey & Company Research: Helping US healthcare stakeholders understand the human side of the COVID-19 crisis   Key Takeaways McKinsey & Company Research Our research focuses on the person as a whole, to understand how COVID-19 has affected them.   There has been an improvement since March, but there are still 53...

Key Takeaways Post-COVID-19 Marketing SWOT Review Strengths: The speed of digital/content development was incredibly fast for some organizations. Internal comms kept team members informed and confident in key issues surrounding the health system regarding COVID-19. Public/media relations (unfortunately, this was also a weakness for some health systems). Using scenario planning to get ahead of issu...

Resources Mentioned in Today's Episode National Law Review Article: Proposed California Legislation Would Require State Approval for Health Care M&A and Prohibit Use of Health Care Market Power to Raise Price California Healthline Article: California AG Seeks More Power To Battle Merger-Hungry Health Care Chains The Bond Buyer Article: Two Big Midwest Hospital Mergers Canceled Key Takeaways Exampl...

Resources Mentioned in Today's Episode Kaiser Family Foundation Article: Opportunities and Barriers for Telemedicine in the U.S. During the COVID-19 Emergency and Beyond Brookings Article: Removing Regulatory Barriers to Telehealth Before and After COVID-19 U.S. News Article: The Coronavirus Pandemic and the Transformation of Telehealth Credit Suisse Study: Telehealth Industry: Beyond the Pandemic...

Resources Mentioned in Today's Episode CNN Article: US should have a 'couple hundred million' doses of a Covid-19 vaccine by the start of 2021, Fauci says The Atlantic Article: We Don’t Even Have a COVID-19 Vaccine, and Yet the Conspiracies Are Here Advisory Board Feature with ReviveHealth: Q&A: The right (and wrong) ways to talk with patients who are frightened to seek care Key Takeaways Takeaway...

Resources Mentioned in Today's Episode American College of Surgeons COVID-19 Resources Key Takeaways Empowering Surgeons as Surgery Schedules Ramp Up The work marketers and communicators are doing to spread the message of it being okay to come back to hospitals is crucial in easing fears and preventing people from delaying needed care. It’s on us to inform and empower surgeons so that they can mee...

Resources Mentioned in Today's Episode Health Affairs Article: Inequity: Society’s Most Important Pre-Existing Condition Health Affairs Article: Inequities Amplified By COVID-19: Opportunities For Medicaid To Address Health Disparities Key Takeaways Cincinnati Children's Community Outreach We're trying to not only identify where the disparities are, but also get beyond just describing them. We're...

Resources Mentioned in Today's Episode APM Research Lab Report: COVID-19 deaths analyzed by race and ethnicity CarePort Health COVID-19 Hub Key Takeaways CarePort Health   We added a survey to our platform, asking post-acute providers if they have the equipment to care for COVID-19 patients or have COVID-19 patients in their care. We found that only 6% of nursing homes can care for post-COVID-19 p...

Key Resources Mentioned in Today's Episode Rev Cycle Intelligence Article: Volume Declines Drive Hospital Operating Margins Down 282% in April Key TakeAways Salinas Valley’s Crisis Response We were seeing people put off critical care and recognized the need for us to communicate that it’s safe to come back for care. Once we started reassurance messaging, we saw an increase in patients around mid t...

Key Resources Mentioned in Today's Episode Rev Cycle Intelligence Article: 1 in 5 Hospital Execs Expect Revenue Declines of Over 30% in 2020 Key Takeaways Transitional Messaging We're seeing a shift from safety messaging to communications about accessing care in a post-COVID-19 world. There's a lot of fear from clinicians and administrators to make up lost time from a revenue standpoint and get pe...

Key Resources Mentioned in Today's Episode CNBC Article: Hospitals are rescheduling elective surgeries but worry about demand after the backlog is cleared The New England Journal of Medicine Article: Where are all the patients? Our Qualitative Research Among Patients Awaiting Surgery Key TakeAways The Missing Domino  The volume recovery that we're seeing constrained on the surgical side is also ha...

Key Resources Mentioned in Today's Episode Reuters Article: Large employers push back on U.S. healthcare mergers during coronavirus crisis New York Times Article: The Public Has Been Forgiving. But Hospitals Got Some Things Wrong. World Health Organization Article: More than 117 million children at risk of missing out on measles vaccines, as COVID-19 surges Key TakeAways Coming out of Memorial Wee...

Key Resources Mentioned in Today's Episode Modern Healthcare Article: April was the worst month ever for hospital operating margins Key TakeAways Reflections from a CMO As marketers, we've aligned to take on the task at hand. We've assessed the best way to use our resources in a responsible way to make an impact. Providing clarity to our team has been crucial to our well-being during this crisis....

Resources Mentioned in Today's Episode New York Times Article: I Was Supposed to Eat at a Restaurant. I Bailed. Key TakeAways A Macro Perspective Fear of infection is gradually declining, though two-thirds of Americans are still concerned about becoming ill or fear someone in their family will become infected. 83 percent of people believe that social distancing is effective in saving lives. Althou...