The Nifty Thrifty Dentists

The Dentistry Live Summit is aimed to bring together social media groups from all aspects of dentistry. We will have speakers on insurance, group practice ownership, marketing and more. Aaron Boone of MVP Mailhouse uses data to change the way you think about direct mail. By mapping out your current patients, you can target similar demographics. Look for a deal at the Summit. Kinzie Hess Broxson of...

Evan Lazarus of Simple Impact Media the start of website design begins with increasing visibility in your area and ramping up traffic to your website. It’s not necessary to overdo a website. Patients are looking for information and aren’t looking through the site for pleasure or to become more educated. The most important information should be “above the fold” or the part before they are required...

Daniel Parrilli is the self-proclaimed conductor at Kettenbach. He has been with Kettenbach for 9 years as the general manager but has nearly 50 years of experience in the dental industry. Many of the products you use and recognize for impression material is from Kettenbach including Alginate, Silginate, and Futar. The company is a direct to consumer model, which gives you quick access to reps for...

Itena is a European based Dental Supply company. They are headquartered approximately 30km outside of Paris, France. Their composite material Reflectys is a Light-cured micro-hybrid with low shrinkage, natural tooth-like reflection, and can be easily sculpted and polished. It does not stick to instruments or gloves, making this product easy and efficient to use. There are options as both caps and...

MB2 Dental Solutions is a DPO group that provides both support and autonomy to practice owners. Dr. Mauricio Dardano talks to us about the process and benefits of becoming an MB2 practice.

Dr. Kianor Shah is a general dentist who grew up in Germany and lives in Palm Desert, CA. While he teaches lots of strategies and concepts, peer to peer is a strong focus of his training. It is a concept strongly used in financial industries and other business factors and can provide success in the dental industry as well. By working with one another, we have a better opportunity to work on our ow...

Carl Nofuente is an estate planner and a certified financial educator. What is the difference between a will and a trust? If you die or become incapacitated without a will, it will enter something called probate. It takes time and money to get an estate out of probate to release the estate. A will does not keep it out of probate but does designate specifics of how to divide up the assets. A typica...

Dr. Glenn Vo and Dr. Chris Hoffpauir are joining their Facebook groups, as well as many others to create the ultimate dental summit. They initially met through social media and realized how valuable it is to have support and answers to questions. While it’s great to build those relationships online, there is still something special about being face to face. They have chosen to create an event to n...

Dr. Anissa Holmes is the brains behind Delivering Wow. They are now releasing the Delivering Wow marketing content. It began from a difficulty for her own office to come up with ideas and campaigns to help keep content fresh. They have spent the past year developing copy and content in addition to specialty campaigns for 12 different high value services. Each one includes images, social media cont...

Channel D Dr. Michael Sernick and Jordan Sernick are the masterminds behind Channel D. Dr. Sernick loved crown and bridge work and could gain the skills, but needed to gain the patients. Most of the courses on case acceptance were focused on sales, and he didn’t feel like patients build trust and want to accept treatment if they feel they are being given an “upsell”. In Australia, he was legally n...

Jonathan Karren is with Mango Voice. After some rough spots, in which they were very upfront, they opened more data centers and built more redundancy to prevent service interruption. When there are issues, they are members of the group and work to resolve the issues for customers. What is the connection with Modento? They have developed screen pops that bring up the patient’s immediate information...

Dr. Jose-Luis Ramirez is the founder and director of the Los Angeles Institute of clinical dentistry. We discuss using porcelain veneers to treat severe wear cases. Treating these patients is not only aesthetic, but it is also treating pain, headaches, and other secondary issues.  Cutting a tooth for a crown weakens the tooth structure and will not prolong the life of the tooth because the patient...

Even Lazarus SEO expert, at Simple Impact Media If you are not in the first few options of a local search, you might as well be invisible. There are3 sections of Google. The top section is ads, the second it's based on a local map. The third part of the page is your general search. Google has changed to be based on who pays the most. If you are getting lots of reviews but no one sees them, what is...

Dr. Jim Downs is an educator at Arrowhead Dental Labs. Their courses are some of the best CE at a fantastic price. Dr. Downs got into dentistry after playing goalie in soccer and broke his jaw. After wiring his jaw shut, he became interested in dentistry and TMJ. He is still a practicing dentist, which allows him to relate to the dentists he teaches. Communicating with patients to discover the rea...

Dr. Emily Letran has proven you can have it all. She talks about work-life balance, prioritizing, and of course a Nifty Deal.

Crazy Dental is bringing lots of new products such as luxacrown, which is a high-end temporary material, Nifty Price $276.30. Young Infinity Cordless Handpiece with Bluetooth with the Nifty Discount is $643.36. It comes with foot pedal, handpiece cradle, 3 nosecones, and 25 disposable sleeves. It can also accept any prophy angle, which will save you time and money! FujiSEM Evolve is a new product...

In our poll we asked about different anesthetic options and suggestions included going slow, distraction, single tooth anesthetic, and buffering. Going slowly is the key to painless injections. Dr. Malamed was contacted to partner with OnParma to research and improve buffering. The day after an injection they are sore due to the pH level of the injection. Buffering raises the pH to 7.3 to mimic th...

Gregg May – No matter how dentistry is changing, it still comes down to building relationships. One thing that can help in case presentation is to use the 80/20 rule. Spend 80% on personal questions and 20% on presentation. Dr. May dealt with Hurricane Katrina and after rebuilding, his practice caught on fire. He rented a few ops from a friend while rebuilding. In 2008 he was hit on his bike and i...

Jeff Guidie is the CEO of 4G Dental Labs 4G doesn’t charge a model fee for a nightguard, a nightguard will run between $59-$79 dollars with no additional cost for scans vs impressions. Implant packages make it clear on your costs with no hidden fees. While they do not do sleep apnea advices, he does have several labs he recommends. Their newest improvements include a customer portal to look into y...

Kenzie Hess Broxson is an expert in dental insurance claims and co-founder of PK Performance Solutions. Her new Facebook group Cracking the Dental Insurance Code has amassed over 3000 members in the first few days. Outsourcing insurance can be kicking the can down the road, but having an in-office specialist. Training someone in your office will help your local economy, be self-reliant, and serve...

Dr. Casey Culberson, creator of the Molar Media Mount He went to University of Washington for undergrad and dental school. After starting out covering for his childhood dentist, he then bought into a partnership. The molar media mount is an attachment to a dental light to allow patients to see a video screen simply. He finds it’s helpful in guiding a patient’s head in the direction that you need....

Dr. Paul Etchison, Dental Practice Heroes Podcast owner, practice owner, and writer Did a startup 7 years ago in the suburbs of Chicago as a PPO practice with an expansion to 11 ops. What mistakes did you make? We didn’t look at metrics because the patient flow looked good and didn’t focus on reappointment as they should. We check for additional family members to incorporate and make sure they und...

Dr. Robert Pick of the Pick Group. Life changes quickly. One moment in 1997 he thought he had a stomachache which turned into a ruptured appendix and rapidly spreading cancer without missing work. He pioneered using lasers in dentistry. This opened many opportunities for him to work with Fortune 500 companies and gain insight into business practices. He started the Pick group to help build stronge...

Aaron R Boone, CEO of MVP Mailhouse PPO practices are entering the end of the year where benefits are used of lost. Now is the perfect time to meet the deadlines to get mailings out before the end of the year. By getting in early enough, you get the chance to find them and their family members available spots on your schedule. Don’t turn away potential patients, be prepared! When is a good time to...

Vanessa Gilbert, head of Marketing at Quantum Labs Toothcases are a great way to give your hygiene kits. The plastic zipper cases are reusable and have a spot for your business card. A reusable item that your patient enjoys can be personalized and gives frequent reminders of your office all the time. Imprinting is only $.13 each with no setup fee for your image. Lip balm that can be customized for...