The New Generation Entrepreneur Podcast

I have a secret – growing up, I hated sales. So when I had to go door to door for one of my first businesses, it felt full-body painful – even though I KNEW my offer created huge wins! But now? I love sales. The truth is with the right focus and intention, sales become so much easier and I'm excited to share them with you in this episode.   Listen in to Part 4 of this series and discover five thin...

In the past 12 months, we've had more students coming in because their launches are declining in sales or have plateaued (where they once were super successful). It's across-the-board funnel-wise! Evergreen funnels, high-ticket, low-ticket, etc. The reason? I'm breaking it all down in this episode – and how you can avoid declining sales and launch with success. The solution may even surprise you....

Typically, ads are the first touch point for a potential buyer. It's the first time they're experiencing you and your brand – and it's your best opportunity to bring in qualified leads and build rapport. This is why getting the messaging right in ads is so important. When done well, it's your lowest-cost way to bring in sales!   So, if you've been struggling with ads, your ad cost is going up, or...

There's a lot that fits under the umbrella of "messaging." You have content, copy, ads, emails, frameworks, funnels, and the list goes on. And while it can be easy to focus on one piece at a time, what really brings in sales is creating cohesive communication throughout your brand. Over the next few weeks, I'm going to share the messaging elements you need to create powerful content over and over...

Marketing is shifting in 2024 for course creators – and while change is inevitable, there are 5 major challenges I see coming up for our niche that I want to prepare you for. And with each challenge, I'm giving a specific and unique solution to help you have one of your best years yet! Over the past few years, I've worked with thousands of students in the course creator space from a messaging and...

Having a unique (breakthrough) product does NOT equal sales. And yet, I hear it all the time from marketing gurus, "You have to be unique in order to stand out." While your uniqueness might help you gain attention, attention doesn't necessarily mean sales. I've had many students come to me with thousands of followers and zero sales and this might be something you've experienced as well.   Instead...

Want to engage more people with your content and close more sales? Tell conversion stories. This is a story that engages the right people, builds the know-like-trust factor fast, and helps you bring in more sales. There's a certain art to conversion storytelling and in this episode, I'm sitting down with one of my top returning guests and storytelling professional, Colin Boyd to break it down for...

It's no secret that great messaging can create more engagement, better open rates, lower cost per lead on ads, and (ultimately) more sales! Because when your messaging is dialed in, it's relevant and resonates. And this is most likely why you're here– to improve your messaging, so I'm going to share a throwback episode to my top 3 favorite sales techniques of all time.   Tune in and discover my 3...

Your messaging can speak to ALL of your audience. How? Using proven and reliable psychological elements in your business. In fact, when our highest level coach and owner of MAXIMized Business, Andrea Maxim, learned what she's sharing with you on the podcast, she realized she was leaving out a huge percentage of her audience and the results of using them dramatically increased sales.   In this epis...

When I started my business, my success was tied to three-dimensional "rewards." If I drove my own Jaguar, if I lived in my 5,000 square foot dream house, if I hit a million in sales… then I'd made it. The problem was, when I did get most of those things, I didn't like who I was. Yes, I'd achieved my goals, but I hadn't maintained my values. I needed to evolve with love and kindness so my values we...

We've all heard the saying, "work on your business, not in your business." But, especially in the beginning, this can be hard to follow. Maybe you feel like you don't have the time or the budget to hire. Maybe you don't feel like you know how to be a leader or struggle to trust people. No matter the holdup, if you're like me then you started the business to gain more financial freedom and more tim...

The third and final part of our series on building bridges is here and I can't wait for you to hear it. Your messaging bridge is a crucial part of sales. Not only does it speak to your audience where they are, so it's getting their attention, but most importantly, it's helping sell before you pitch. You're giving them the exact information needed to gain traction. And I'm breaking it down for two...

In the last episode, we talked about bridges. Specifically, messaging bridges that help guide your audience from where they are to where you want them to be. It's what really brings in sales! In this episode, I'm sharing behind-the-scenes coaching footage of me sitting down with two students and helping them create bridges for social media content and webinar content.   Listen in and hear me creat...

I've never done this before on the podcast, but I'm sharing a literal training from inside our New Generation Mastery event we recently held. And it's all about bridges – no, not the physical bridges across the water you travel over. This "bridge" helps guide your audience from where they are to where you want them to be.   Tune into this special episode for part 1 of a new 3-part series breaking...

One of the biggest marketing mistakes I see entrepreneurs make is solely talking about solutions and avoiding the problems. Solutions sound great! They're exciting and motivating, but if your audience can't see themselves getting there, then they will not buy. But talking about their problems doesn't have to mean "icky" sales messaging or digging into their pain.   This time we're throwing it back...

There are a lot of different ways to make sales in your business. Most people focus on the front end and getting as many first-time buyers as possible, which every business needs, of course. But a common mistake I see happening is entrepreneurs creating more and more front-end offers. This can muddle your messaging and create less sales in other areas. Instead, keep the focus on sales from previou...

I can't believe I'm announcing the 200th episode of our podcast – it blows my mind, and I'm so thankful for every single listener. And, as Rachel points out early in the interview, the New Generation Podcast has a global ranking of the top 1% of all podcasts across all categories. It's unreal, and it's because of YOU. I truly appreciate your being here.   In honor of this special episode, Rachel,...

You can have a top-notch strategy and all the frameworks (aka gift wrapping and build-up), and it can even be something your audience has talked about over and over... but it still misses the mark.   On this episode, I'm sharing how to identify what your audience truly wants so you can sell like crazy. Listen in and learn how to stop guessing and discover the hidden messaging underneath, the balan...

When most people start a business, their focus is on revenue, sales, and bringing in money. Which is great (and necessary for running a business), but they also tend to overlook bookkeeping and taxes. This almost cost me tens of thousands of dollars, and it could cost you BIG money in savings, taxes, and more if you're not careful.   So on this episode of the podcast, I brought in a CPA and bookke...

Ever thought about writing a book to grow your business? Well, I have, and selfishly, I invited an expert on my podcast to talk about how to write a best-selling book. Not to hit #1 or the top ten on any list in particular (although my guest can help you achieve this, too), but more importantly to generate sales, build authority, and ultimately grow my business. And this interview delivers just th...

As the online business landscape changes… I've noticed more and more entrepreneurs saying they've seen a plateau in sales, their launches aren't scaling, or the launch never took off at all. If this is you, too, you're in the right place.   In this episode, I'm sharing messaging secrets that will take your launches to the next level– it's truly one of the best episodes I've ever recorded. Each of...

Most people don't realize is that what makes you successful in business (and financially) is also what makes you successful in your personal health and relationships. If you get down to the root cause of what makes people successful, it all comes down to one thing and we're talking about it on this episode of the podcast!   Join me and my good friend Jim Fortin as we discuss the foundations of tru...

Over the past few years, our team has worked with over 1,700 course creators, and we've recognized common mistakes and behaviors that lead to unwanted results like funnels that don't work, low show-up rates to webinars, or launches that flop (or never take place after being planned). Sometimes, it's one shift, one change, one common mistake avoided that helps you crush your goal.   In this episode...

Dozens of people reached out to me after the objection-busting podcast series with Rachel Duffy and wanted more. So we got together and recorded an episode about entrepreneurship and parenthood... but the conversation became so much more than that.   From parenthood to aliens, metaphysical stories, signs, and lots in between, this episode blossomed into a really cool deep dive I can't wait for you...

People tend to put offers together like a list of ingredients... guarantees, bonuses, and roadmaps. These things help sell your offer, but the real game-changer may surprise you. Lots of entrepreneurs focus on the offer itself and then build the messaging to go along with it. But this is backward.    In this episode, I'm diving in to what makes an offer irresistible. Listen in and learn the secret...