The New Generation Entrepreneur Podcast

Did you know that your unconscious mind directs 95% of your reality? Your everyday decisions are mostly made by your unconscious mind, and when you manifest what you truly want… It's not an "hour-a-day" situation. You're actually manifesting 24/7. Curious how this works?   In this episode, I'm sitting down with Kathrin Zenkina, the #1 Amazon Bestselling author, master manifestation and mindset coa...

So you've made all the right investments, you've taken action, and followed the right strategies… but you're still not seeing success. There might be something going on in your subconscious mind, and that's what Dr. Shannon Irvine and I are talking about today – how to reach your goals without self-sabotage.   Dr. Irvine helps passionate entrepreneurs become CEOs of their minds and reach epic succ...

There are few financial advisors who understand the ups and downs of online entrepreneurship, so his knowledge has been invaluable, and I want to share some of his knowledge with you in this episode.   I'm chatting with my friend, Mel Abraham, a CPA by education who helps entrepreneurs build their businesses and their wealth so they can experience financial freedom while making a huge impact on th...

If you have a podcast or you're thinking about starting a podcast… then you're going to love this episode. For my business, podcasting has been one of the best content platforms for growth. But, until now I haven't talked much about how we did it or shared much about podcasts at all. So I'm bringing in a pro, Courtney Elmer, who specializes in podcasting.   Courtney is the founder of The Effortles...

There are a lot of standards and "normalities" in online marketing, like video series launches, 30-day challenges, masterclass launches, and so on. But few question where these terms, philosophies, and frameworks come from and how to improve them. And the day you realize that each of these was once created by someone at some point and then over time it became normal… your life will change forever....

Ads are a powerful tool for many successful businesses. For us, Facebook ads have been our #1 tool for growth for the past eight years to grow our list and turn our business into multiple six figures. They're the reason we were able to bring in a huge amount of high-converting leads and close million-dollar launches. And lately, I've been getting tons of questions about ads.   So on this episode,...

When I first started my business eleven years ago, I was on the verge of a panic attack and $40K in debt. Now I'll spend over $200K on ads without blinking an eye, and the difference isn't that I have more money. It's how I deal with fear. Because yes, fear still comes up in my day-to-day life and business, but I have more tools, personal power, and reframes to help me through it and decide with c...

Tune into this special bonus episode on how to bust through objections before the sales call. This will save you hours of time (and lead to fewer calls down the road). Listen and learn the strategies and tips for busting through objections from day one.   Are you interested in joining my program? Send me a DM on Instagram ( @iambrandonlucero ) and let's chat!   Check out the other episodes in this...

So you end a sales call, and the potential customer did not buy. You can either get off the call, note the response was a no or not right now, and move on, or start the follow-up process in your sales cycle. Which is your typical response? Because if it's the second option, your sales will double.   In this episode of the podcast, Rachel and I sit down for the final episode of our 4-part objection...

The BIGGEST objection you'll ever face is… money. And I'm not talking about, "I have zero in my bank account and want to go into major debt to buy your course." We're talking ethical sales conversations around buying your offer or course, meaning people who have the money but aren't sure it's the best financial decision or something else.   This is exactly what Rachel Duffy and I are talking about...

One of the most common objections we hear is– "it's not the right time." There's a lot going on in this objection, and I've seen it come up for almost everyone in every niche (no matter what the program or offer is). I've also experienced this objection myself before buying a program or offer! And in this episode, Rachel Duffy (who has an insanely high closing rate with happy customers on the othe...

Most people think of making a sale as overcoming objections during the pitch. But you should be helping your potential buyers overcome objections way before you ever pitch. In fact, you can create a content and messaging structure that busts through certain objections at different stages in the customer journey. It's a simple structure I like to use in my messaging, and I'm sharing it with you on...

A lot of entrepreneurs and friends of mine are asking more questions and talking more about parenting and running a business, so I've asked some of my dearest friends and entrepreneurs to talk about their journey.   In this episode, I'm sitting down with 8-figure entrepreneur, author, and mother, Carrie Green. Listen in and discover the process of making hard decisions as a parent, Carrie's journe...

The old way of creating a successful course or program went a little like this: Create a course around your expertise. Share it with the world, market it, and it will sell. And this helped create a lot of the influencers and course creators you know today. But, as you know, the market is now much more saturated. So, this method isn't as effective, and your messaging needs to shift in order for you...

It took me 10 years to build a multi-million dollar business (and to grow on a personal level as well). With the experience and knowledge that I have now because of that 10-year journey, if I lost everything overnight it would not take me 10 years to build it back up. It would take one year, maybe less, and I could build it again and again.   In this episode, I'm walking you through the 5 lessons...

The online business space has changed A LOT in the past ten years. But some business practices will stay tried and true through any market and any shift in buyer trends.   Years ago, I reached out to a stranger online and asked to meet for coffee. That night at a coffee shop, we came up with a multi-million dollar idea. And in this episode, I'm sitting down with him (the then stranger), 8-figure e...

It took me 10 years to build a multi-million dollar business (and to grow on a personal level as well). With the experience and knowledge that I have now because of that 10-year journey, if I lost everything overnight it would not take me 10 years to build it back up. It would take one year, maybe less, and I could build it again and again.   In this episode, I'm walking you through the 5 lessons...

Here's the ONE truth I know about growing a business… failure is a part of success. You will fail, you will have hard times, and things won't always work out how you want them to. Take my business just six months ago. We had the worst-performing launch in years and then we turned it around to have the best results in our most recent launch. But how do I deal with tough business situations like thi...

You don't HAVE to niche down. At least, not the way you've probably been taught. Most people teach "niching down" as choosing a category, then a subcategory, and then another subcategory. This is outdated and causes more problems for entrepreneurs than it provides solutions.   In this episode, I'll show you why and I'll walk you through how I teach my students to niche down without having to choos...

Last September, we had our worst launch yet so I knew something in my business had to change and got to work finding a solution FAST. Six months later and we had our BEST launch to date! What were the changes made?    I'm breaking them all down in great detail on the podcast today. From commissions, to ad spend, to strategy shifts and evergreen funnels… I don't hold anything back. Tune in if you w...

In life and in business, no one likes to be in a one-way conversation. We must feel heard in order to hear. So how do you create content or messaging that makes five to a million people in your audience feel heard at a single moment?    In this episode I'm sharing how to actually make your audience feel heard through the content you create, the secret to becoming hyper-relevant to our audience thr...

I want to talk about a major roadblock for entrepreneurs that has come up over and over again, and that is waiting. It's also a roadblock for many of my students that keeps them from seeing results faster. It can look like perfectionism, but the problem is waiting doesn't lead to results. Perfectionism keeps you from the "best" results.    On today's episode, I'm breaking down how to move past the...

We just wrapped our New Generation Mastery launch, and spoiler alert, it went really well! As sales were rolling in, my wife leaned over to ask how it was going. I shared the good news of a 7-figure launch, followed by… " Remember when we were excited about ONE sale?"     She didn't miss a beat. "Yes. I also remember buying you In-N-Out burger because you were broke."  Being an entrepreneur has lo...

One of the BIGGEST misconceptions people believe is that messaging is copy. It's not. Messaging is your communication and it flows into everything you do inside your business. It's how you communicate on calls and in your content, the topics you cover, the titles you choose, the ads you create, emails… and so much more. And, that being said, copy is one of the most important vehicles that delivers...

After helping over 1,400 students through our programs and coaching, we've noticed common mistakes that keep entrepreneurs from great messaging. And it's not the strategy you use… Because when you have powerful messaging, then practically any strategy works! But without it, then the strategies do not work.   In this episode, I'm sitting down with parenting coach and New Generation Mastery head coa...