Brandon Lucero
The New Generation Entrepreneur Podcast
You're about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is where we go against the grain, say "NO" to outdated society norms, and we say "YES" to change in order to create a happier, more fulfilled world. Welcome to the New Generation Entrepreneur Podcast, hosted by Brandon Lucero. Like what you hear? Subscribe to the show!
Author
Brandon Lucero
Category
Podcast website
Latest episode
Jul 7, 2026
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Episodes
Why Your Audience Isn't Buying (And the One Language Shift That Fixes It) 07.07.2026 19:05
Ever wish your audience felt like you were reading their mind? You spend hours crafting ads, emails, and posts and sometimes it just falls flat. But when you use hyper-specific, self-identifying language, they stop scrolling and think: "OMG, that's me!" Think about a doctor who pinpoints your exact symptoms before you say a word. You'd chase them down for the treatment, right? That's the power of...
Grounded Parenting Blew UP This Week! Here's How 30.06.2026 21:21
Ever had a week where everything you touch turns to gold? Last week was that for me. I launched a little parenting side brand to test our AI and suddenly exploded from 50K to 113K followers in seven days. Before my sales funnel was even ready. I watched 1.2 million views roll in, grabbed 1,800 email leads, 9,500 DM contacts, and pulled in $584 on autopilot. Sounds nuts, right? But it wasn't luck....
Business By Design is open and I'm giving $12k+ of bonuses 23.06.2026 9:31
Ever get overwhelmed by all the free trainings, tools, and "next big things" online? I definitely have. Two years ago I signed up for half a dozen "must-have" programs… and never finished any. So this year, I wanted to do something different. No fluff. No 100-page workbooks you'll never open. Today on the podcast, I'm dropping a one-time-a-year free offer: $25,000 worth of mentorship, software, li...
The Step by Step Plan 7-Figure Entrepreneurs are Using to Grow in 2026 with James Wedmore Part 3 16.06.2026 1:00:12
That idea blew my mind when my friend James Wedmore shared how a crippling lawsuit nearly ended his business… and then forced him to break through fear, build the right container, and jump from $2M to $10M in just one year. Today on the podcast, James and I unpack how you can engineer your own quantum leap no catastrophe required. Listen in and discover: • Why facing fear exposes what truly matte...
The Great 'Online Expert' Reset of 2026 - Part 2: What Nobody's Saying 09.06.2026 21:08
Ever drown in AI prompts…only to watch your conversions flatline? I felt the same frustration when I first tried AI everything sounded generic, hooks underwhelmed, and my students weren't getting better results. Then I flipped the script. The real winners won't be the ones who outsource their brainpower but those who fuse AI with their own mastery and human insight. Today on the podcast, I'm pulli...
The Great 'Online Expert' Reset of 2026 - Part 1: What Nobody's Saying 02.06.2026 29:46
Have you felt stuck lately sales flatlining, content fizzling, and wondering what happened? I've seen more change in this space over the last 12 months than in the past decade. AI's rewriting the rules, algorithms are pickier, and everyone's drowning in offers. It's like riding a roller coaster blindfolded… until you get off and finally see the tracks. That's why I'm kicking off a three-part podc...
Quantum Growth: When Purpose Meets the Algorithm 26.05.2026 18:04
Ever felt stuck in a project that's making money but not lighting you up? I've been there. After a big downturn (and a divorce), work became a chore, not a thrill. So I grabbed my blender figuratively and threw in two big realizations from the last few weeks. Today on the podcast, I'm blending: How to know when to move on or double down when your project still needs love. Why passion fuels perseve...
Core lessons would let me rebuild my business in one year 19.05.2026 48:26
I once spent years posting tutorials, hoping "just adding value" alone would make sales roll in. I watched my YouTube subscribers climb, and my email list grow slowly but my revenue barely budged. After 10 years building my multimillion-dollar course business, I realized these core lessons would let me rebuild in one year (not ten) if everything fell apart tomorrow. Today on the podcast, we dive i...
Content Lab is LIVE - More engagement in 30 days than all of last year 12.05.2026 11:13
Ever feel like going viral is just luck? Spoiler alert: it's not. Over the past year I came out of a personal fog into a world where AI copycats flooded every niche—and my sales flatlined. Then I stumbled on a simple truth: great content follows a science. Back in September I launched a grounded parenting channel as a case study for our messaging AI, Bots Convert. In weeks we hit 27k followers o...
Why I stopped selling my flagship messaging programs 08.05.2026 20:27
Yes, you read that title correctly. I stopped selling my flagship messaging programs. And no, they're not gone forever—I just hit pause. After a tough divorce and burnout from answering the same questions week after week, I realized something huge: the market shifted, AI exploded, and my passion took me in a new direction. Instead of forcing myself to talk about funnels and webinars nonstop, I lea...
The uncomfortable truth Why Someone With Half Your Knowledge Has 5x Your Following (And What How To Fix It) 05.05.2026 25:54
Ever posted your most insightful, five-years-in-the-making content only to hear crickets? Then, out of nowhere, a silly park video you threw together explodes overnight? It's maddening when deep expertise feels invisible and surface-level stuff blows up. Today on the podcast, I'm exposing why knowledge alone won't skyrocket your following and revealing the three psychological triggers that will. W...
The Unpopular Truth About AI and Your Messaging (From Someone Who Built an AI Messaging Bot) 28.04.2026 16:22
We're living in an AI gold rush: some entrepreneurs worship it, while others call it a fad. Which camp are you in? Are you blindly clicking "generate" on ChatGPT and wondering why your content falls flat? Or dismissing AI altogether as the latest gimmick? I learned this building my parenting brand on TikTok. I wasn't the most certified expert but I exploded faster than anyone else. And it had noth...
How I've made millions without a job 21.04.2026 48:05
Ever wonder how I've gone 15 years without a traditional job and still pulled in an estimated $10–20M? Back in college I was building and flipping humor websites (one sold for $2K, another for $4K). Then I created beamed.com , hit 100K uniques a month, and sold it too. No degrees. No bosses. Just hustle. Today on the podcast I'm pulling back the curtain on every side gig, website flip, service lau...
The Psychology of Content Driving the Algorithms on Social Media 14.04.2026 24:35
Ever thought your Instagram or TikTok feed is secretly coaching you? I did when I dug into why our parenting brand posts were blowing up and realized the algorithm had mapped my every desire, belief, and blind spot. I saw content on healthy relationships, mountain biking, quantum physics, even how to handle judgment after divorce, all because I'd shown interest. Social platforms build a psychologi...
From $0 to Millions: The Risk No One Talks About (And What It REALLY Takes to Win) 07.04.2026 24:26
Ever get seduced by the dream of sipping Mai Tais on the beach while your course prints cash? Spoiler: that's a mirage. This year, I risked everything—divorce fallout, wiping my savings, betting it all on one launch. My team's paychecks, my comfort zone, my millionaire status… all on the line. And it taught me one brutal truth: an online biz is a real business. Bare-minimum effort won't cut it. To...
Can You Use AI To Go Viral With Your Teachings? 31.03.2026 16:26
AI is blowing up right now, and you've probably felt torn. On one hand, you need to adapt or get left behind. On the other, if you let AI do all the work, your content sounds like a million others. So which camp should you join? Spoiler: neither. I've spent weeks building AI "bots" that don't just spit out frameworks—they actually research your niche, pull viral triggers, and inject your personal...
The Newest Viral Trigger I Found On Our Content 24.03.2026 8:48
Ever wonder why some videos explode and others flop? I've spent the last 30 days obsessively testing TikTok, Reels, YouTube Shorts—you name it—to uncover the exact formula that stops the scroll. And it all boils down to three simple ingredients: speed, ease, and pure relatability. Picture this: I'm making lunches for my kids, bedtime takes forever, and I hear those little footsteps overhead. Inste...
Stop selling courses. Start selling solutions 17.03.2026 16:17
Want to know why your launches flop? Because you're pitching your course—instead of solving a laser-focused problem. True story: I was buried in webinar rewrites, testing 15 versions, feeling stuck. Then my buddy James called and dropped a truth bomb: I'm too tough to ask for help. Once I did, I realized I'd been selling modules, not transformations. Oops. Today on the podcast I'm unpacking the...
Content Psychology That Drove 64k Views In 36 Hours 10.03.2026 26:39
I ran a little experiment on our parenting brand: two almost identical videos, same topic, same style. One got 205 views. The other exploded to 64,000 views in 36 hours—and it's still climbing. What changed? A tiny psychological tweak in our communication. Here's the backstory: I've been knee-deep in AI, solo parenting chaos, and business pivots, all while hunting for clarity. On a recent morning...
3 Ways Course Creators Can Use AI For More Sales and Better Customer Results with Jenna Sourd 03.03.2026 48:50
What if you could give every student a one-on-one coach without ever filming another video? I had Jenna Soard back on the mic this week. she's the AI branding guru who went from teaching Canva to running a $5.5M business with zero video modules. We dove deep into the exact tools and strategies she uses to build hyper-custom GPTs that guide your students step-by-step, adapt to their needs, and ev...
Im not a guru, I'm just giving my heart 24.02.2026 19:46
Everyone's losing their minds over AI. Some hail it as the greatest thing since sliced bread. Others warn it's going to kill authenticity. Meanwhile, sales and followers are swinging wildly all around us. I got caught in the swirl myself. After a tough year—divorce, stalled launches, ghosted inboxes—I realized I'd lost sight of why I'm here: to teach communication that heals, connects, and transfo...
ChatGPT is Costing You Sales (Here's Why) 17.02.2026 27:51
Ever wondered why AI isn't the magic bullet for your messaging? Most people jump into ChatGPT or Gemini expecting it will fix their copy, sales page, or launch strategy—only to find they're amplifying what's already broken. I saw this firsthand when my daughter came home upset over a silly granola‐bar comment. Instead of a generic pep talk, I mirrored exactly how she felt—embarrassed, judged, st...
How To Build A Multi-Million Dollar Business Without Sacrificing Your Family with Dan Culver 10.02.2026 44:46
How do you launch a business, partner with your spouse, and still be fully present for your kids? Sounds impossible, right? I sat down with Dan Culver—he and his wife, Nicole, ditched the 9–5 provider/caregiver model. They closed their granola side hustle, co-lead her personal brand, and raise three daughters under one roof…without losing their minds. Today on the podcast, Dan shares the unfiltere...
Persuasive Content vs Belief Shifting Content 03.02.2026 23:22
We all want content that grabs clicks, followers, and sales. But if you're only leaning on urgency and social proof, you're missing out on the deeper magic: belief shifting. I used a parenting analogy on the podcast—comparing a boss yelling "Do it now!" versus calmly asking for help—to show why persuasive triggers spark action but rarely change long-term behavior. Belief shifting, on the other han...
Building A Family And A Biz That Does Millions with The Culvers 27.01.2026 40:12
Ever feel like everyone's screaming at you to hustle until your eyeballs bleed? But cling to "work-life balance" and they say you'll never make real money. As a dad, I've been there. I need a business that pays the bills without missing bedtime stories. That's why I sat down with Dan and Nicole Culver—two of my go-to mentors who have built a multimillion-dollar business on a 20-hour workweek. Toda...
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