The New Generation Entrepreneur Podcast

I've been in business for 11 years and built multiple businesses to 6 and 7-figures (and even multiple 7-figures now). From zero to $100k and then $250k… then to $500k and beyond, I've experienced every stage of growing a business and there are THREE elements you need at each stage that are rarely talked about – and I don't think I've ever heard them talked about together.   Every successful entre...

We've built several irresistible offers over the years, and I'll tell you this – there was no guesswork or surveying involved. Instead, we used data and messaging to influence the offer. If you want to create your own irresistible offer, then you must consider messaging! This is something so many entrepreneurs leave out in the process. they focus on how many modules to include and the number of bo...

What's really keeping you from getting the results you want? After working with thousands of students over the years, I've noticed the #1 thing holding them back is "waiting" or "overthinking." And I've put these in quotes because this can look different for everyone. One form of waiting is fear of being judged, and another is overthinking what could happen.   Either of those sound familiar? If so...

Information is only ONE way to give value. There are so many different ways to help people other than giving away your best stuff or offering more information. In fact, another highly effective way to give value is to tell people what NOT to do (or what to avoid). You're able to bring awareness to the problem in a new light.   And this is exactly what I'm sharing with you on this episode of the po...

Usually, I keep our VIP guest speakers private and exclusive to New Generation Mastery + Mentorship members and students. However, the recent feedback on a particular training was so HUGE that I wanted to share it with you!   One of the hardest things to do when growing a business is growing a team and building a strong culture. It's also crucial to the growth of your business. So if you want to b...

When working on your business, many entrepreneurs focus on what needs to be done next. What new strategy should I try? What should I change? What's the latest funnel hack? But sometimes, the MOST growth can come from letting go of something.   Listen to one of our most powerful episodes on the New Generation Mastery podcast and discover what it means to let go of something, the 4 areas to "let go"...

What if every piece of content you produce had your ideal clients responding, "Yes, that's me!" or "Woah, how are you inside my head?!". Or, even better, "You spoke to my soul. I need whatever it is you're selling." With each post or ad, nearly automatically, they believe and trust you or your brand as the go-to solution. Well, there's a messaging tool we talk about all the time in our New Generat...

Building a business also means building a team. And if you're not careful (and you're not building a team), you're building a job not a business. So if you're wondering how to piece it all together – growing a business and building an effective, happy team then this is the episode for you!   Our COO, Rachel Duffy recently gave a presentation to our students about team building and how we manage th...

When it comes to messaging, there are 4 main areas I like to focus on: educational (what to do), thought reversal (shifting perspectives), self-identifying (so your audience is thinking, OMG, that's me!), and the fourth and the most overlooked of them all is connection content.   Ready to learn why and how to connect with your people on a deeper level, which ultimately leads to more sales? Listen...

If you're growing a business, then you've certainly heard of "niching down." But most of the time, entrepreneurs will niche down to a small group of people. For example, a yoga teacher might niche down to women, and then women in their 40's. They might even niche further, like women who are moms in their 40s … Done this way, you're becoming more and more limited. You're boxing yourself in, especia...

I've grown multiple businesses over the years, and looking back, the most successful had 6 fundamentals that led to their success. (And the ones that weren't successful were missing a few of these fundamentals). In fact, when all 6 were properly used, those offers grew the quickest! Ask me to launch a new product or business, and I'll be sure to incorporate each one.   Curious about how to launch...

I remember starting my first business and feeling like everything was on my shoulders. Retirement, insurance, writing myself a paycheck (when I could)... I kept wondering how everyone else was doing it! Because $5,000 in revenue was not $5,000 in the bank. But what I didn't understand was the difference between a money machine and a wealth machine. And this difference saved my business – and my re...

One question I hear all the time… If you had to start all over and build a million-dollar business in 2024, how would you do it? And today, I'm going to answer it alongside my good friend James Wedmore.   If you don't know James, his online course business has over $80 million in sales, he has over 15 years of experience in entrepreneurship and he's joining me to discuss exactly what we'd do, step...

We all have insecurities and negative patterns we fall into like guilting or victimhood. This can take the form of thoughts like, "Why am I not 'there' yet?", or, "What's wrong with me? Why Can't I figure this out?" It's especially easy to fall into these thoughts and emotions when starting something new like a business. But what most people don't realize is how destructive these thoughts can be....

As a business owner with over 1,000 students in my programs at any given time, we've built a team of go-to coaches who are in the know when it comes to our teachings and what students need. Our senior coaches work with students each day. They know what's working, what's not, and how to help students move through our process at New Generation Mastery. From common places students get stuck to creati...

Students often ask me to help them with their messaging on an opt-in page, and when I ask what it's converting at, they say 40%. My response? Nope, that opt-in page does not need help. Uncovering what's working with your messaging and what's not is HUGE in your business. Because otherwise you're wasting time and energy on an opt-in page or sales page that's converting well!   First, you need to kn...

You've heard me talk about educational content quite a bit and how it shouldn't be 100% of the content you put out there. But it does play an important role in your messaging when you do need to teach, like in webinars or a percentage of your social media content. For my students, many get frustrated because the audience doesn't understand the value of what's being taught, or they get a great resp...

Imagine using only a few sentences to help your audience understand the root cause of their problem and see you and what you provide as the solution. You'd know what to say and when to say it to build the bridge between the problem and your solution, ultimately bringing in more sales. This is the key to great marketing!   And I'm breaking down the 6 steps to building this bridge for your business...

If you feel like results aren't coming fast enough, you're missing something and doing all the right steps, other people are saying the same thing as you and getting better results, and you've been teaching things you know can help people, then this episode is for you!   I'm discussing a messaging tool I don't cover very often, but it's literally the foundation of my success (and many of my studen...

The better you communicate, the stronger your messaging will be, and, more importantly, the better your relationships will be in life. I believe this to my core. The more I've worked on communication, the stronger my relationships have become with my wife, my parents, my friends, my coworkers, and so on! My students share the same story. Because the more you understand how humans process informati...

When it comes to marketing and how to sell more, how to create more engaging content, and how to write better copy one vital piece people often miss (and I'm seeing it now more than ever) is AWARENESS. It's one of the most powerful tools when it comes to effective messaging, and in this episode I'm going to cover ways you can tap into your audience's awareness to communicate well and grow your bus...

We just wrapped up one of the most EPIC 3-day Master Your Profitable Messaging trainings we've ever done. Over 600 people posted about their breakthroughs in the group, and there are more coming in! I love seeing all these wins come through, and I want to bring you even more wins (no strings attached).   So, in this episode of the podcast, I'm sharing the perspective and insight of our students wh...

One time a year, we open the doors to New Generation Mastery, and it's happening right now! It's the perfect time to peek inside the two levels of our program (NGM and NGM+, the accelerator program) and see if it's right for YOU. Because if you have a messaging problem, I don't want you to wait another year to fix it.   Join me on this episode to learn about our programs and discover exclusive bon...

If you're following along with us, then you know we're smack dab in the middle of our once-a-year Master Your Profitable Messaging 3-day training. And during a bonus training I hosted in our pop-up group, I spoke about the top 5 mistakes business owners make in their messaging… and it was absolute gold. So obviously I had to share this with YOU on the podcast!   Inside this training, I cover what'...

It's the FINAL episode in our 5-part series of the most powerful communication elements. We've covered ads, content, sales, launches, and so on… and today I'm pulling them all together so you can start shifting your messaging for more engagement (and ultimately drive more sales).   If you have a messaging problem at all – this episode is for you! Listen in and discover the difference between an ac...