The New Generation Entrepreneur Podcast

When you can create a message so powerful that it doesn't take your audience out of a moment... that's when your marketing plays into the invisible elements but also when you've created an irresistible offer. But how exactly does it work?   In this episode, I'm talking to filmmaker & video strategist James Cooper who has figured out those invisible elements, learned his target audience's pain poin...

A belief that so many struggling online business owners get stuck on is that you HAVE to have a plan, a strategy, a system before hiring anyone, and that's just not the truth.   In this episode, I'm talking to my Integrator, Taylor Cooper, who helped transform our business from $40k in debt to a multi-million dollar business in 2 years by focusing on 4 simple phases. Over the years, we've created...

You can have great marketing, but still have a broken business, and you might be wondering how exactly that happens.   In this episode, I'm talking to my good friend and mentor, James Wedmore, about the elements of great marketing and how to scale and sustain growth for any course creator in 2021 (because things changed A LOT in 2020). If you want to listen to powerful methods to stand out not onl...

Content creation, audience building, sales, and marketing are huge parts of creating an online business, but one of the things that people rarely talk about is what happens in the business after the sale.   In this episode, I'm talking to Josh Cedeño, who is the Director of Customer Success at Team Wedmore and is an expert on what happens after the sale. If you're ready to make sure your business...

If you're having trouble getting people to show up to your training (webinars, video series, challenges, etc) or some people do show those things but your pitch always falls flat, then this episode will be incredibly powerful for you.   In this episode, I'm talking about how important it is to create demand for your course or program way before you pitch and the way to craft a message that allows...

Something that I see so many entrepreneurs struggle with is figuring out how to run a business in a crowded niche, but here's the thing - success isn't about finding something new, it's about being different or unique.   In this episode, I'm talking to Executive Chef Marcus Webster about how he unlocked the secret to standing out in a sea of local businesses and thrived during 2020. If you feel li...

As a parent and entrepreneur, I often wonder about how we can teach our kids and the generations to follow to be adaptable and follow their passion because the future is so unknown, the possibilities are endless, and the road to success isn't as narrow as it once was.   In this episode, I'm talking to parenting coach, Rachel Duffy, about better parenting, preparing our kids for the future, and bec...

There's one common mistake I see so many entrepreneurs make in their messaging that keeps them from truly scaling their business - and that mistake is explaining when they should be persuading.   In this episode, I'm breaking down the difference that persuasion versus explanation can make in your business, how to spot the difference in your own messaging, and how to pivot to persuasion in order to...

We hear so much about Facebook ads these days, but the truth is, using search, display, and Google & YouTube ads to generate leads and nurture them into sales can be hugely effective and profitable.   In this episode, I'm talking to Michael Alaniz, an ads genius who helped us literally pick out audiences that are searching for solutions like ours, and put our ad in front of them in our most recent...

So many unheard entrepreneurs are afraid to take action unless they're 100% sure it's the "right" way forward because they're viewing their business as a math problem instead of approaching it as a science experiment.   In this episode, I'm breaking down why it's better to continually test different things in your business, rather than sticking to the same formula that might not work anymore. Tune...

In the rapidly changing business world, it's all about finding brand new ways of doing things differently and better – and testing them like scientific experiments, to see what works best.   In this episode, Jerred Morris returns to talk about just how important it is to think outside of the box when it comes to your business so that you can build processes that drive your business, ride any unpre...

If you feel like something's off in your life, and you can't be yourself in your business… it might be because the external world is suffocating you!   In this episode, I'm talking about how can you break free of expectations, and show up as your true, complete self and create a thriving business because of it. Tune in and I'll show you how to pull apart your own belief structures, stop letting th...

If I told you your kid could be running a million-dollar business by age 19, would you believe me?   In this episode, I'm talking to Liv Conlon, a young entrepreneur who has not only created multiple 7-figure businesses, but who also speaks on stages worldwide, wrote a book, and has received numerous national and international business awards. Tune in to hear us discuss what it takes to be a succe...

A mask that I see so many entrepreneurs wear is that of a perfectionist and it's holding them back and making the road to success more difficult, and yet so many entrepreneurs still feel the need to strive for perfection.   In this episode, I'm talking about the root of why some entrepreneurs hide behind perfectionism and how to escape it. I'm also diving into why perfectionism is bad for business...

I've said it before and I'll say it again - you don't need a big following to create big results, and today's guest is a testament to that!   In this episode, I'm talking to Julie Solomon, a branding and marketing strategist, who knows a thing or two about getting top brands to take you seriously, however big (or small) your audience – so you can land deals that next-level your influence and impac...

With the online space rapidly growing in the past year, it's brought a wave of new customers to many online businesses, but just because things are going well right now, doesn't mean you shouldn't be thinking about how you can reinvent your business.   My guest, Dr. Nadya Zhexembayeva, talks about how in this century of disruption, it is crucial to always be thinking of what will work next - not w...

A mistake that so many entrepreneurs make is not bridging the gap between their message and their offer. In a world full of online business owners, connecting your unique solution and your message to your content and offer can help you stand out in your market.   In part 2 of this series, I'm talking about why it's so important that everything in your messaging ecosystem is connected and how to do...

How can you fix your content and messaging, when you don't even realize what you're doing wrong?! This is something that so many entrepreneurs struggle with!   And it's something that today's guest and Video 4x student, Kat Elizabeth, was struggling with prior to joining Video 4x! In this episode, I'm talking to Kat about having a good size audience, but not being able to translate that into sales...

One mistake that so many entrepreneurs make is focusing more on what others will think of them than standing up for what they really believe in. This leads them to play it safe in the middle and causes them to blend in with everyone else.   In Part 1 of this two-part series, I'm talking about the importance of remembering who you are and the WHY behind your business. I'm also diving into how you c...

So many entrepreneurs and this may include you, have felt defeated when they continually put out content but it seems like no one is listening. Today's guest went through that too... until her messaging changed forever.   Today I'm talking to Video 4x Effect student, Dr. Tonia Winchester, about remembering who you are, finding the right audience, and empowering the people that you want to serve. I...

A lot of entrepreneurs are making simple mistakes with their content... and they don't even realize it because everyone else in their market is doing the same thing!    In this episode, I'm breaking down the 3 common things that lead to unheard content and what to do about them so that you can get out of the  Unheard Entrepreneur trap and become a New Generation Entrepreneur. If your content is no...

You may recognize this episode, and that's because it was so popular and still holds so much truth that it needed to be released again! There are more online entrepreneurs than ever before and the online space is still shifting rapidly, so it's more crucial than ever to be able to stand out with your messaging and content.    Starting with a brand new introduction, I'm talking about why this episo...

There's one big reason that so many entrepreneurs, and this may include you, remain unheard and are struggling to attract the customers they want, and it has everything to do with the identities that are being used in their messaging.   In this episode, I'm breaking down why the dated method of using only one avatar doesn't work and why it's so important to identify your second avatar. With the ev...

Most entrepreneurs would be devastated if they lost $20K overnight, but the ability to cope with the 'failure' is what allowed today's guest to rise to the top 1% of his field.   In this episode, I'm talking to 27-year-old real estate agent Shane Dulgeroff who has learned to reframe his failures and turn them into lessons that have helped him navigate the competitive real estate business. He break...

So many entrepreneurs have found themselves stuck in jobs that they weren't passionate about because there was a fear of starting the business they really wanted. But what if you didn't let the fear stop you?   In this episode, I'm talking to Amber Lilyestrom, who decided to leave her corporate career behind to follow her heart and run the business of her dreams that is in alignment with what she...