Brandon Lucero
The New Generation Entrepreneur Podcast
You're about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is where we go against the grain, say "NO" to outdated society norms, and we say "YES" to change in order to create a happier, more fulfilled world. Welcome to the New Generation Entrepreneur Podcast, hosted by Brandon Lucero. Like what you hear? Subscribe to the show!
Author
Brandon Lucero
Category
Podcast website
Latest episode
Jul 7, 2026
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Episodes
Combining Masculine And Feminine Energy To Create Harmony In Business, Life, And Even Your Message 07.12.2021 41:17
If you're doing everything you "should" be for your business like buying the perfect courses, writing the blogs, posting on socials, and hiring out tasks but still aren't seeing the results you want; then there's a loss of balance when it comes to masculine and feminine energy. After working with thousands of students and going through my own personal development journey, I've learned the more f...
Using Virtual Events To Speed Up Sales, Connection, And Audience Growth with Jesse Eker 30.11.2021 1:11:42
Want an influx of cash flow every single month with one simple sales mechanism? This year our team had the BIGGEST launch in the history of the company and it wasn't our normal launch event that brought in the numbers. It was the bootcamp-- our virtual event, and in this episode, you'll get some insight into how that happened. In this episode, I sit down with Jesse Eker who helps online entrepre...
Showing Up As A Better Leader While Raising Leaders By Integrating Life And Business with Elizabeth Hartke 23.11.2021 1:12:57
Are you experiencing the "flexibility" trap? If you feel torn between two worlds when it comes to family and your business, then this could be you. In this episode, I'm joined by Elizabeth Hartke, founder of the Luminary Leadership Company to talk about how to diagnose if you're trading in freedom in for flexibility (hustle-culture in sheep's clothing), the secrets behind a business model that s...
Thought Reversals Evolved - Going Deeper Inside The Mind Of Your Audience 16.11.2021 46:02
Have you ever watched a movie that pulled you in so far that you literally forgot where you were? Burned dinner in the oven because of the book you were reading? Or maybe stayed up way later than you should because you got hooked on a new TV show? Well, I'm here to tell you that you can create content that has that same effect. In this episode, I'm going to dive into how you can create content t...
Using Specificity To Access Your Audience's Subconscious 09.11.2021 34:23
Have you ever wondered what makes some content stand out? You know, the kind of ah-ha content that makes a person stop what they're doing, do the "ohhhh, now I get it" head-nod, or even physically throw their hands in the air? Well, in this episode I'm going to be talking about what I call subconscious connection or relatability. This is what it's called when you get as close as you can to descr...
The Two Most Powerful Invisible Elements To Transform Your Messaging 02.11.2021 36:06
Recently, I've been noticing a pattern with my students that have been seeing incredible results in a short amount of time. There are a couple of elements that they are incorporating into their business and it's not audience size, more income to invest in the business, or even putting more time into the business... In this episode, I'm going to be revealing the two invisible elements that can co...
Revealing The Most Common Scripting Mistakes With Our Scripting Coach Katie Soy 26.10.2021 40:44
This episode is all about learning how to be an effective communicator and powerful content creator and how easy it is to make mistakes when scripting because you are forced to unlearn a lot of writing habits most of us have developed over the years. And I couldn't think of anyone better to talk about that than our very own scripting coach... So this episode is co-hosted by Katie Soy, and we're...
How To Create Mind-Blowing Content Using "Contexts" In Messaging 19.10.2021 38:53
Have you ever wondered how people create mind-blowing and perspective-shifting content that leaves their audience wanting more and more? In this episode, I'm going to give you a tool that you can start using to completely shift your content and connect with your audience on a deeper level than ever before. When you start to understand and recognize how the subconscious mind operates, your conten...
Becoming A Market Leader And Scaling Your Team With A Single Methodology with Andrea Maxim 12.10.2021 1:08:38
Are there certain elements of your business that you've grown to resent? Well, you're not alone! In this episode, I'm talking to the first Video 4X student and now coach, business owner, and my good friend, Andrea Maxim all about her business that has grown into nearly half a million dollars a year and the powerful steps she took to grow it to where it is. If you are someone who resents a piece...
Using Mastery To Go From Influencer To Thought Leader 05.10.2021 33:16
How do you become a Thought Leader? The formula is simpler than you might think! In this episode, I'll be breaking down the formula to becoming a Thought Leader and how mastery is the key element you need to lean into. Most online entrepreneurs make the mistake of focusing on followers and growing a "following," believing it will equate to sales, but it likely won't. Instead, you need to learn h...
Are You Getting Your Audience To "Self-Identify" In Marketing? 28.09.2021 38:29
If you've been following me for a while, you've probably heard me mention the "head nod effect" when it comes to creating content, but you might not be entirely sure what that actually means. In this episode, I dive deep into unpacking what this "head nod effect" is all about and give you simple steps so you can start implementing these elements into your content. So, if you are ready to learn a...
Manifesting Success By Breaking Down Old Foundations with Kathrin Zenkina 21.09.2021 1:43:07
What leads you to success and more importantly to fulfillment? In this episode, I have on a special guest and dear friend of mine, Kathrin Zenkina (known as the Manifestation Babe), who while telling her incredible story unveils not only what really leads you to success and fulfillment but how you can tap into and lean into certain aspects of manifestation practices that will work for you. Kathr...
Using Human Design To Get In Alignment with Kelsey Abbott 14.09.2021 1:03:37
Have you ever felt "stuck" in your business, whether that means stuck in revenue growth, getting traction with your audience, figuring out what to do next, or literally stuck endlessly working inside your business and it's just not that enjoyable anymore? In this episode, I'm joined by Human Design Reader and Coach, Kelsey Abbott who has a lot of insight on that "stuck" feeling, and you may be e...
Live A Pressure Free Life With These 5 Simple Tools 07.09.2021 37:22
I want to talk to you about something every single person on this planet deals with... and that is pressure. And as entrepreneurs, there are all kinds of pressure we put on ourselves. In this episode, I share the 5 tools I have used and still practice that allow me to let go of the pressure I could feel while going into launches where we are spending over $200,000 in ad spend. Because I don't ha...
What Believing In Yourself Really Looks Like with Bob Helig 01.09.2021 1:12:01
If you are in the first few years of starting your business this is episode will be incredibly powerful for you! Today I'm talking to Bob Helig, a Video 4x Effect student who has a leadership training and development program for network marketing professionals. He is no stranger to limiting beliefs, fears, and what he calls "red light stories" (that you likely have too) that he had to overcome i...
[Real Results] Messaging That 4x'd Revenue In 4 Months with Rose Radford 31.08.2021 47:46
The Video 4x Effect is closing for enrollment in a few days and a question I hear a lot is "Will this program work for me?", so I wanted to release this episode for you where I interview Rose Radford, a Video 4x Effect student who is an online coach helping female entrepreneurs sell and evergreen their high ticket coaching program. Now, four months after joining V4X, Rose has taken her $30K mont...
4 Powerful Areas To "Let Go" Of In Order To Grow 24.08.2021 50:20
This episode is one that any type of business owner, no matter what level they are at, needs to hear. In this episode, I talk all about the art of letting go in order to grow because we all struggle with this, and it's something that takes constant practice and years to master. Sometimes we don't even realize we are holding on to a belief, idea, expectation, or desire that's actually causing su...
Creating Big Revenue With A Small Audience 17.08.2021 28:20
You don't need a big audience in order to make sales. Yes, you read that right, and in this episode, I'm going to break down why that's true. I'll let you know why the real problem is that either you're stuck in what I call the "Content Circle of Death" or not to creating demand for your offer, and not the size of your audience. If you want to know how to break free from the Content Circle of D...
Three Demand Creation Tools For The Subconscious Mind 10.08.2021 35:34
Do you REALLY know how to create demand while you add value inside of your content? Most entrepreneurs don't, and if you don't have people anxiously waiting for you to open cart, then you likely haven't figured it out yet either. In this episode, I'm going to give you three demand creation tools that will help you let your audience know you are the solution WITHOUT saying you are the solution. T...
Creating The Perfect Messaging Ecosystem 03.08.2021 31:17
When creating content, most entrepreneurs never focus on the one thing marketing is supposed to do… create demand. In this episode, I'm talking about how to create content that drives demand and elicits a feeling in your audience that makes them want to buy BEFORE you've even made an offer. If you're interested in how to do that, tune in, because I'm going to share a hidden element that helped m...
Rewriting Your Own Story To Create An Impact Around The World with Katie Soy 27.07.2021 56:31
There is one major messaging tool that people tend to overlook, and it can make all the difference in how you are able to shift your audience's perspective. In this episode, I'm talking to writer and coach Katie Soy all about how she learned how to overcome the struggles of being unheard, how to utilize storytelling, and teaching her clients how to place their unique stories into powerful brands...
Using The Power Of Identity To Increase Sales 20.07.2021 30:14
If you're finding that your audience isn't paying attention to or resonating with your content, it's likely because you're not being intentional with your identities within your content. In this episode, I'm talking about one of the most powerful aspects of content creation that most entrepreneurs overlook. That's right, we're talking about identities and how we can use them inside marketing so...
Launch Debrief Part 2 - Eight Powerful Lessons I Learned From Our Biggest Launch Yet 15.07.2021 50:30
In the last episode, we talked about the numbers, strategy, and everything in between, but we didn't cover the massive lessons I learned from it. In this episode, I'm breaking down the eight powerful lessons from that launch and how it not only changed me, but my business, my employees, and how we now launch. Tune in and I'll let you in on some strategies and lessons you might want to take into...
Launch Debrief Part 1 - Did Our $250K Investment Pay Off? 13.07.2021 53:43
In this episode, I'm giving you an in-depth look at how my team and I up-leveled every aspect of our last launch. Tune in to hear me breakdown the numbers, the process, and some of the lessons I learned from this launch and to find out how you can apply what I've learned to up-level your launches. And here's the thing to remember about launches... you're either going to get the results that you...
Three Powerful Elements That Make Up Effective Messaging 06.07.2021 41:23
Messaging is not content or copy… it's an ecosystem with 3 powerful hidden elements. In this episode, we're going back to the roots of powerful and effective messaging that can and will make your business stand out. Tune in to hear me reveal what those hidden elements are and how to implement them in your messaging so that you can create that an ecosystem that builds a powerful connection betw...
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