Brandon Lucero
The New Generation Entrepreneur Podcast
You're about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is where we go against the grain, say "NO" to outdated society norms, and we say "YES" to change in order to create a happier, more fulfilled world. Welcome to the New Generation Entrepreneur Podcast, hosted by Brandon Lucero. Like what you hear? Subscribe to the show!
Author
Brandon Lucero
Category
Podcast website
Latest episode
Jul 7, 2026
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Episodes
What Authentic Connection Really Is And How To Build It 19.04.2022 44:00
If people don't like you, they will never buy from you. It doesn't matter how good your solution is – you need connection in order to sell online. I'm sure you've heard about the know, like, and trust factor and how building this connection helps you make more sales, but few tell you the deep psychology behind actually building the connection. In today's episode, you'll discover how to build an...
Gaining Back Your Power By Learning To Let Go 12.04.2022 29:15
There's a lot of change that you experience in your life as an entrepreneur, and I know I'm not the only one experiencing shifts. I am a big believer that when you share stories inside of your brand, or podcast, or inside of content, you should really be sharing stories that you've already gone through and have learned lessons from, but in this episode, I want to share what I'm going through right...
Niching Down Doesn't Work: Stop Targeting & Start Attracting 05.04.2022 14:59
You've probably been told to niche down if you want to succeed in the online entrepreneur space. But I'm here to tell you it doesn't work and that it actually creates distance from you and your purpose. In this episode, I'm digging into the real way to niche down to create more clarity in your purpose and, therefore, more money. Tune in to learn what a niche is truly made of (spoiler alert: it's...
The World Is Changing But Are Your Old Ways Of Operating Changing? 29.03.2022 26:40
Things change in life and business so quickly, and here's the thing – if you want better results, you have to be willing to change, too. In this episode, I'm focusing on the importance of change and the ability to adapt. Because, to be clear, the old ways of operating do not serve you anymore and they're not delivering the best results. So, if you want better results in your business, with your...
Are You Communicating From Problems or Solutions? 22.03.2022 31:43
Communication is everything. And the better the communication, the more engagement you'll see from your audience, the more sales you'll have, and you'll even create deeper connections. In this episode, I'm breaking down a simple process for communicating in a way that connects with people. One of the biggest struggles I see when a student's message isn't resonating is the focus stems from a solu...
Ask Me Anything #1 - Imposter Syndrome, Niching Down, Mastery, & More! 15.03.2022 37:20
This episode is something we've NEVER done before. We shared an 'Ask Me Anything' post a while back and got super honest, from the heart questions. I picked the ones aligned with my message and the problems I solve, and I'm answering each of them on the podcast. Tune in to hear me answer questions about imposter syndrome, niching down, analyzing Facebook ads, and so much more! If you want to k...
The Depth Of Messaging Required In 2022 with Rachel Duffy 09.03.2022 1:07:12
There are a lot of common mistakes that we see online entrepreneurs making with their messaging, and you might be making them too. Inside our courses, programs, events, and coaching packages, we've worked with 1,000s of students on their messaging, and we've seen these common mistakes pop up over and over. In this episode, I'm joined by business owner and New Generation Mastery coach, Rachel Duf...
Talking To 5 Students About How They Transformed Their Messaging Using Our Philosophy 08.03.2022 50:00
What do an online fitness coach, a life coach, a conscious beauty visionary, a voice coach, and a professional dog trainer have in common? Amazing messaging! This episode is a little different, and that's because I'm sitting down with 5 of our students to talk about their deeper transformations from our New Generation Mastery program, which is now open for enrollment. And along with any decision...
Breaking Down Exactly What Is In My New Program – The New Generation Mastery 01.03.2022 20:23
Last week on the podcast, I revealed that I was shutting down my most profitable course yet, the Video 4x Effect and in the episode, I'm revealing exactly what is coming next (and coming really soon!) Tune in to hear me breakdown what is included in my brand new program, New Generation Mastery and why it's a great fit for you if you're having any problems creating content or experiencing confusi...
Why I Killed Off My Flagship Program - The Video 4x Effect 22.02.2022 27:08
I'm closing my most successful (and multi-million dollar) program, Video 4xEffect. Over my 10 year journey as an entrepreneur, I've killed off so many different offers. I've shed old versions of myself, brands, and I've changed services and products. In order to move forward, I had to improve on my latest venture and shed the old. And in true New Generation Entrepreneur fashion, I've said yes to...
Breaking Out Of The Unheard Entrepreneur Trap In 2022 15.02.2022 39:03
The old methods you've been using in your content and messaging will NOT get you the same results anymore, because things are always changing. If you're an unheard entrepreneur, what's caused you to remain unheard has changed recently, and the way to break out of it has changed as well. In this episode, I'm going to go even deeper than I have in the past about how to fix the unheard entrepreneur...
Master Your Offer With Positioning - Creating Irresistible Demand 08.02.2022 24:44
If you're an online entrepreneur who only focuses on "selling" at the end of a sales mechanism (webinar, video series, challenge) then what I am about to share in this episode will be very powerful for you! I am willing to bet you feel like you have to "add value" before you can sell. I'm also willing to bet the only way you know how to 'add value" is by giving information. Here's the thing –...
How To Obtain Dangerous Levels Of Power And Freedom As An Entrepreneur 01.02.2022 33:49
Without even realizing it, so many entrepreneurs give away their power and their freedom. We're on autopilot so many times inside our business and our life that we continue with the structures created by someone else and it's easy to get trapped into thinking there's a proper way of doing things or a right or wrong answer. In this episode, I'm going to help you shed that belief and start standin...
Master Your Audience - Automatically Pull In The Perfect Customer 25.01.2022 33:03
When you understand how the subconscious works to make decisions as you grow your audience, you're able to pull in the RIGHT audience every single time. And when you're able to pull in the right audience, you can connect with them on a deeper level so you can share your expertise and passion with the world in powerful ways. In this episode, I'm going to break down what to do when something feels...
Best Guest Interview Moments on The Podcast in 2021 18.01.2022 32:54
No matter how much of an expert you are, there's always more to learn and discover. This is why I LOVE having guest experts on my podcast – I learn something new every single time! So in honor of our recent celebration of 100 episodes, I've decided to gather the top 8 go-to guest episodes from the podcast you don't want to miss. It's the ultimate podcast playlist of guest interviews guaranteed t...
Never Forget That You Are The Light That Attracts Everything In Your Life 11.01.2022 21:25
It's time to shed outdated industry norms that no longer serve you and start standing in your very own light so you're one step closer to your vision. Because you are the light that attracts everything in your life, and in this episode, I'm going to break down exactly what I mean by that. There is a reason why I want to bang my head against a wall when I hear the advice, "just survey your audien...
Our 100th Episode Special - An Interview With Brandon's Wife About The Ups And Downs Of Being With An Entrepreneur 04.01.2022 1:39:29
This episode is a big milestone because... it's our 100th episode! And I've got an extra special episode lined up for the occasion. In this episode, I'm joined by my wife Jacqueline who has been with me every step of the way and is truly the reason my business is where we are today. Tune in to hear us talk about exactly how we scaled from zero to a multi-million dollar business, the behind the s...
Year in Review 2021 - The Year Everything Fell Apart In The Best Way Possible 28.12.2021 1:05:29
This past year held the most amount of change I've ever experienced in my 38 years on this planet. Every "comfortable" thing in my business and personal life was ripped apart this year (both good and bad). It's been tough. Meanwhile, on paper, it looks great. We've created the most amount of revenue in the history of this company even after making drastic changes, and during the next hour, I'm goi...
The In-Demand Entrepreneur - Level 5 Of Message Evolvement 26.12.2021 13:41
If you are getting predictable sales, converting cold traffic into sales, and people are really responding to your content, congratulations! You have made it to a level of Message Evolvement most don't reach, and you are an In-Demand Entrepreneur! But there is always room for more growth and I'd like to help you get there. In this episode, I will be sharing what it means to be at Level 5 of Mess...
The Traction Entrepreneur - Level 4 Of Message Evolvement 25.12.2021 14:54
As an online entrepreneur, it is crucial that you make a name for yourself and your method, because if you're making consistent sales but still feel like you have to grind and hustle to bring them in, you may be stuck at the Traction Entrepreneur level. This is where you can start taking the steps to be known as someone who is changing your space entirely, not just another expert in a sea of exper...
The Heard Entrepreneur - Level 3 Of Message Evolvement 24.12.2021 14:23
If your content is getting views and what you're saying is resonating with your audience, but you're still not seeing the growth you want and are struggling with staying consistent, you might be at the Heard Entrepreneur level of Message Evolvement, which is where I see so many entrepreneurs get stuck. In this episode, I will be sharing what it means to be at Level 3 of Message Evolvement, aka T...
The Seen Entrepreneur - Level 2 Of Message Evolvement 23.12.2021 11:51
Your content is getting some views, but you're still not sure if the people watching are the RIGHT people who will eventually buy from you. If this sounds familiar, you might be at the Seen Entrepreneur level of Message Evolvement. In this episode, I will be sharing what it means to be at Level 2 of Message Evolvement, aka The Seen Entrepreneur level. If you're at this level, be sure to take n...
The Unheard Entrepreneur - Level 1 Of Message Evolvement 22.12.2021 17:29
If you have a unique solution and voice to bring to the table that you know can improve someone's life… and yet you are struggling to get the eyes, traction, and trust you need from an audience to get them to want to invest in you, you might be what I call an Unheard Entrepreneur. In this episode, I will be sharing what it means to be at Level 1 of Message Evolvement, aka The Unheard Entrepreneu...
At What Level Of Message Evolvement Is Your Content? 21.12.2021 37:39
One common block my students experience is believing their messaging will take one adjustment and be fixed forever. But messaging isn't a one-and-done type of framework – it's a living breathing thing. After working with over 1000 students and clients, producing millions and millions of views online, and generating millions of dollars worth of sales online we noticed common patterns in messaging...
Leaving Corporate To Help Women Master The Art Of Sales with Leah Neaderthal 14.12.2021 57:14
There are two problems keeping people in the corporate world as opposed to going full-time with their entrepreneurial dream – the corporate world is comfortable, predictable, and reasonably "safe" financially and there are no sales in their own business. It's hard to leave a paying job when you don't have sales coming in! In this episode, I chat with Leah Neaderthal about her transition from the...
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