The New Generation Entrepreneur Podcast

It's no secret I ran into a lot of financial issues while starting and growing my business. Now, I have a million-dollar business, investments, savings, etc., and I'm sharing all the hard-learned lessons with you on the podcast. These are the lessons you're NOT taught in school - well, I sure wasn't. I didn't know them when I started my business. Each of these lessons I learned through the process...

We hear it all the time in business... "Focus on sales. Generate revenue. Build revenue." Gurus in the space lean in and teach how to create more income for your business. But no one really sits down and tells you what to do with the money once it comes in, where to invest it, and how to keep your company safe (or even how to keep your personal income safe). There's only one person, one mentor tha...

You can deliver absolute gold to people, and have them question whether it's of value to them. It's one of the most frustrating things as an unheard entrepreneur. You have the skills, the knowledge, and the ability to help (including the heart for helping them), but no one seems to be paying attention. This is how I felt when I started out.   In this episode of the podcast, I'm sharing the story o...

I'm sure you've heard me talk about messaging, invisible elements, and my programs before. Here's all of it in action with a coach in my program who's living it out. She went from confused and wondering how to be authentic in your message, to full clarity on her next right step.   In this episode, you'll hear from New Generation Mastery student and coach Jennie Webb about how she pivoted her busin...

If you let fear control your message, mission, and your purpose… not only will it bring you down, but it will also destroy your business. The fear of being canceled, or getting haters, plagues our industry, and anyone with an online presence might feel like they have to walk on eggshells around their purpose, their own message, and their own content.   The truth is we all have a purpose. We all ha...

One of the reasons why a lot of unheard entrepreneurs don't have great messaging is because they don't actually know what messaging is.    A lot of people have a misconception of what messaging is so in this episode I'm breaking down real-life examples of great messaging and how it can work for YOU, how to write copy that resonates with your audience, what generalized messaging sounds like and how...

Organic traffic is amazing, but solely relying on organic traffic for sales is like riding a bike with one flat tire. Yes, you can move forward, but you'll gain a lot more momentum with two tires full of air working for you. Paid ads are the back wheel of your business and in this episode, I'm sharing 9 lessons I've learned from spending $700k plus in the past 12 months.   Tune into this episode a...

Do you ever feel like you're putting out really valuable content and no one is paying attention to it, but, you're not sure why? You're not alone. I experienced this, and so do so many other entrepreneurs. It's what I call the Unheard Entrepreneur Trap and I help people break out of it with 6 specific tools.   In this episode, I'm taking you through those 6 tools so you can experience more engagem...

Want to gain more traction with your content and connect on a deeper level? If no one's paying attention to your content, you're having a hard time getting people to opt-in, or sales aren't what you want them to be it's tempting to think you have a bad product or be hard on yourself, but here's what's really going on – you're not in the wrong niche, you don't have the wrong avatar, and it has noth...

After working with over 1,000 students on creating powerful content and messaging, one of the biggest misunderstandings is thinking it all comes down to frameworks. Sure, frameworks and language patterns help (I have an entire program full of them), but if you're not able to fill up those frameworks and language patterns with depth, real emotions, true actions, and mistakes people are making, then...

Have you ever wondered what makes some content stand out? You know, the kind of ah-ha content that makes a person stop what they're doing, do the "Ohhhh, now I get it" head-nod, or even physically throw their hands in the air?   Well, in this episode I'm sharing how to access your audience's subconscious mind so you can make powerful content your audience loves. This is when you get as close as yo...

Imagine working 2 days a week and having the rest of the week off... It may sound hard to believe, but today's guest is going to let us know how he made it happen!   In this episode, I'm sitting down with Matt Ardito who went from a six-figure business working 6 days a week to a 7-figure food delivery business and working only 2 days a week. He's built a highly successful business around his lifes...

When it comes to negotiation and learning persuasive communication people get uncomfortable. I want to help you pay less and save more. Because whether it's you walking your dog this morning so your wife can take the kids to school, or choosing your second favorite brunch place because your good friend likes to eat outside... negotiating is a part of our everyday life.   In this episode, I'm shari...

As entrepreneurs, we have SO many ideas. We see so much potential in several different directions, multiple opportunities pop up at once, and we're excited about the options. This can make it difficult to figure out what direction you actually want to go in.   In this episode, I'm sharing my decision-making process when I'm stuck between multiple ideas. Tune in to learn two things that get in the...

I've been talking a lot about changes lately, and this episode shares one of the biggest changes to my business yet. The person who helped me build this business, our integrator and Chief Operations Officer, Taylor Cooper left the company. It'll be impossible to replace her and, of course, she left on good terms. So before she left, I wanted to have her on the podcast to talk about the very beginn...

Are you struggling to get what you want? You're intelligent, hard-working, and driven, but you're struggling to reach your goals and you can't quite put your finger on why. Or, is there a business roadblock you just can't seem to move past? Well, you're not alone! A lot of my students, listeners, and peers experience this as entrepreneurs. And, if you've heard my story, you know I have as well. Th...

You will fail, it's a given. But, the determining factor of success in business and your true "make or break" isn't YOU or if you fail. What will make or break your business is how you view failure.   In this episode, I'm breaking down how to turn your failures into your best assets. Listen in to discover what failed launches and losing money really mean in business, the failure reframe to help yo...

I started my business broke and living with my in-laws. I tried LOTS of different strategies, frameworks, and online courses… but there was ONE move that fast-tracked my success the most and that's when I worked with James Wedmore. He showed me how to launch, systemize my business, market, and put a course together, and most importantly, he helped me turn my business into a machine. Since then, I'...

The right mentorship can change the course of your life. I struggled for about five years when I started my business. The biggest reason? I was stubborn and I thought I knew "enough" on my own. Then the universe shoved Jim Fortin and James Wedmore into my life. I went from living with my in-laws to a multi-million dollar business owner. Oftentimes, disruptions in your life help you create disrupti...

If you're getting inconsistent results or having difficulty articulating what it is you do and how you can help, here's what to focus on for effective messaging, and it's not what you think. Many entrepreneurs assume your copy and content are what make up your messaging, but it's really an ecosystem with 3 powerful hidden elements.   This time I'm throwing it back to a previous episode all about t...

Bigger launches are NOT the only way to make more money. Time and time again, I see exhausted entrepreneurs focused on creating a bigger launch, better evergreen funnels, and more promotions because they believe the only way to make more money. This will keep you stuck in the hamster wheel of promoting. But I'm here to tell you there are easier, faster, and more profitable ways to generate revenue...

I've been in the online space for over 8 years. And, in this timeframe, I've lived with my in-laws, I've been in debt, and I've had launches that flopped. But I've also created numerous 7-figure courses, launched 7-figure coaching programs, and been a part of multiple 6-figure launches. Through this broad gamut of different highs and different lows, I discovered three main themes to scale with suc...

Want to know the most efficient way to adapt and grow your business? We all know that things are shifting online, and yes, I know there's so much noise out there about "pivoting" and "shifting!" But, if you want better results, then you've got to focus on what it means for you and your business online.   In this episode, I'm sitting down with my good friend, James Wedmore, who has over 15 years of...

A mask that I see so many entrepreneurs wear is that of a perfectionist and it's holding them back and making the road to success more difficult, and yet so many entrepreneurs still feel the need to strive for perfection.   I'm doing something a little different this time and taking us back to a previous episode that I believe every entrepreneur needs to hear. I'm talking about the root of why som...

It's no secret that Facebook and Instagram ad costs are rising, but, it doesn't mean you should avoid paid advertising. You can still make money with ads and increase your profit, and this is exactly what we did in 2021.   In this episode, I'm sitting down with our Chief Creative Officer, Matt Johnson and we share the success behind our most profitable ads (even as ad costs rise). Because with the...