Brandon Lucero

The New Generation Entrepreneur Podcast

Business EN ↓ 341 episodes

You're about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is where we go against the grain, say "NO" to outdated society norms, and we say "YES" to change in order to create a happier, more fulfilled world. Welcome to the New Generation Entrepreneur Podcast, hosted by Brandon Lucero. Like what you hear? Subscribe to the show!

Author

Brandon Lucero

Category

Business

Podcast website

www.brandonlucero.com

Latest episode

Jul 7, 2026

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Episodes

The 4 Financial Focuses EVERY Entrepreneur Needs To Thrive with Mel Abraham 12.01.2021

Many entrepreneurs, and this may include you, focus on generating income solely from their business, and I can tell you from personal experience that doing that could be a point of failure.   In this episode, I'm welcoming back my friend Mel Abraham who is a CPA-trained Financial Educator, to talk about the four financial focuses EVERY entrepreneur needs to thrive in their business. Moving your fo...

How To Do POWERFUL "How To" Content Without Using Steps or Tutorials 05.01.2021

There are thousands of "How To" videos out there for any given subject, but how many of them really stand out?   In this episode, I'm breaking down how you can create powerful "How To" content without steps or tutorials so that you can stop blending in and start creating credibility and connection. If you're ready to have content that is irresistible in your niche then you need to go against the s...

How Mel Abraham Lived Through Cancer, A Ponzi Scheme, Was a Clown and Became a Millionaire 29.12.2020

As entrepreneurs, so many of us have been down some crazy winding roads that have brought us to where we are now, and this story is an incredible example of that.   In this episode, I have the pleasure of talking to my good friend Mel Abraham all about his journey to becoming the successful entrepreneur he is today, including a 3-year stint as a clown and a battle with cancer. Through all of this,...

Money CAN Bring You Happiness But It Doesn't Guarantee It 22.12.2020

Money may bring you happiness, but it certainly does not guarantee it.   In this episode, I'm going to reveal the one thing that I believe will guarantee you happiness, and it might not be what you're expecting. If you're looking to live in genuine happiness every day and use this concept to shift your life, your business, and who you are... this episode will be invaluable!   Like this episode? Su...

You Can't Create Something Outside The Box With Inside The Box Thinking 15.12.2020

Many entrepreneurs, and this may include you, are trying to create outside of the box businesses with inside the box thinking, which is why so many entrepreneurs remain unheard.   In this episode, I'm taking you through 6 steps to break down the walls of your belief box so that you can expand your thinking and create new possibilities for your business and life that you never thought possible.   L...

Repeating Success: Can This Entrepreneur Build Again With NOTHING? with Mike Black 08.12.2020

If you lost everything, what would you do to build it back up? This seven-figure entrepreneur might have some insight for you.   In this episode, I'm talking to Mike Black, who is currently working on a challenge he calls the "Million Dollar Comeback". He takes me through the beginning of his journey with this challenge as well as why he decided to take this leap. Mike and I think a lot alike, so...

8 Powerful Lessons I Gained From Closing Our Office 01.12.2020

This year has brought many changes to how we live our lives, both personal and professional.   In this episode, I'm talking about one of the biggest changes 2020 brought for my company — closing the office I always wanted and moving my team virtual. I'll be covering the 8 powerful lessons I learned in closing the office including why it's so important be able to let go of what you thought things w...

Creating Your Highest Converting Webinar Ever With Colin Boyd 24.11.2020

Many entrepreneurs, and this may include you, are making one MASSIVE mistake when it comes to selling from real or virtual stages.   In this episode, I'm talking with my friend Colin Boyd about how it's possible to do your audience a disservice when you teach too much in your webinar and how to correct that and get the conversions that you want with "decision-based selling".   If you're ready to d...

Growing TWO Separate Million Dollars Businesses From Scratch With Stacy Tuschl 17.11.2020

As entrepreneurs we love our businesses, but have you ever loved it so much that you've done the work for free? In this episode I'm talking to author and business owner Stacy Tuschl, who before running two million dollar businesses found herself running a dance academy for nothing because of how much she loved it. We talk about the power of truly loving what you do and finding your niche as well a...

Powerfully Navigating Chaotic Times To Become Unstoppable 10.11.2020

Many business owners, and this may include you, may find themselves reacting out of fear, worry, or other heightened emotions during chaotic times and it's not doing anything to help their businesses.   In this episode I'm talking about the four things you need to do as a business owner during chaotic times. I believe we have a responsibility to our audience – to be a rock of stability, calm, and...

Revealed: Behind The Scenes of Our $600,000 Launch 03.11.2020

If you want to know the ins and outs of our launches, this episode is for you!   In this episode, I'm doing something a little different and giving you a behind the scenes look at our most recent launch that did over half a million dollars. I'll cover the new things that we tried and why our launches keep getting bigger and more successful. There's some invaluable information packed into this epis...

The Easiest and Most Powerful Messaging Technique 27.10.2020

A lot of entrepreneurs, and this may include you, make this one mistake over and over again in their messaging.   In today's episode, I'm breaking down what that mistake is and how to avoid it. This is a technique that many of the most successful entrepreneurs use and you'll be shocked when you find out just how easy and powerful it is.   Like this episode? Subscribe and leave a review!

Successfully Combining Messaging, Funnels, and Ads with Matt Johnson 20.10.2020

If you're ready to take your ad strategy to the next level, you're going to love this episode. Matt Johnson returns to the podcast to talk all about how important ads are when they work in conjunction with a working offer and funnel. We also discuss thinking outside the box to create ads that will stop the scroll, which we are known for doing! Click these links to get access to the resources menti...

"Moving Attention" To Hit The Deep Levels Of Your Messaging and Life 13.10.2020

If you've ever wondered where the ideas for this podcast or the Video 4x Effect come from, this episode is for you!   In this episode, I'm sharing the exercise I practice that brings me clarity and allows for my internal well-being to be exactly how I want it to be, which in turns lends itself to dialing in the messaging that allows me to impact my audience on a deeper level. Ready to practice thi...

Giving Away Your Best Stuff For Free Is Creating an Imbalance In Your Business 06.10.2020

Are you an entrepreneur who's wondering why you are still unheard? It might be because you're giving away all your best stuff for free...   In this episode, I'm talking about knowing your worth and the value of the service that you provide others. If you're going to put your energy into things that you're just going to give away for free, it's important to make sure there's an exchange or some tra...

How My Integrator Kept Us In Alignment By Killing My Dream 29.09.2020

If you're an entrepreneur who suffers from shiny object syndrome and it's getting in the way of your success, this episode will be invaluable for you!   Today I'm talking about the importance of not only focusing on your "one thing" in your business, but also how crucial it is to have team members that will keep you in alignment of that one thing in order to create the business you envisioned, eve...

How I Dug Myself Out Of $40k Of Debt After Hitting Our Most Successful Year 22.09.2020

If you've followed me for anytime at all, you're probably familiar with my story, but there are likely parts of that story that you don't know about.   In my most vulnerable episode yet, I talk about how I found myself in $40K debt after seeing success in my business the year before. I also talk about how our collective understanding of debt needs to shift away from the negative connotations we ar...

The 5 Biggest Mistakes I Made While Growing a Multi-Million Dollar Company 15.09.2020

Growing a business guarantees a mistake or two along the road to success. In this episode, I'm breaking down the five biggest mistakes I made while growing my multi-million dollar company.   If you're ready to shift your beliefs on mistakes and take advantage of the knowledge you gain from making them, this episode is for you.   Like what you hear? Subscribe and leave a review!

A Failing Local Business Could Be More Committed To Success Than You 08.09.2020

If you think you're completely committed to your business but still aren't seeing the results you want, then this episode is for you.   In this episode, I talk about how vital commitment is to the success of your business as well as how we sometimes trick ourselves into thinking we're fully committed when in reality, we're doing just enough to get by. Building a business takes time and effort, and...

Growing Businesses WITHOUT Needing a Following with Jerred Morris 01.09.2020

If you became an entrepreneur because you wanted to make money and live the life of your dreams on your own terms, this episode is for you. In this episode, I'm talking with Jerred Morris about starting an online business, controlling your growth, and the importance of having the knowledge and skills to make any situation work for you and your business. Adaptability and determination are tools all...

The Battle Of Scaling Our Agency In Order To Thrive With Matt Johnson 25.08.2020

Sometimes you meet someone that you just KNOW needs to be on your team. That's what this episode is all about.   Meet Matt - He's our Agency Director who moved across the country to join my team. In this episode, we talk about how we met, the importance of finding the right systems as well as the right clients for your business, and how scaling your business is a battle worth fighting.

PSA: Content Has Changed and Won't Be The Same For Course Creators 18.08.2020

It's true! The online space is shifting, and it's shifting fast. With as many online entrepreneurs as there are right now, it is crucial that your business and message stands out.   In this episode, I talk about the importance of not only shifting your message, but also shifting the mindset that you operate from. There is a huge opportunity to create content that lends to your audience's perceptio...

The Messaging Shift Beverley Made That Produced $10k/mo Recurring In Just 60 Days 11.08.2020

If you've ever wanted an inside look at my mentorship program and what it's like working with me, then you are going to love this episode!   I'm talking to one of my students, Beverley Simpson, about the process of finding alignment with your messaging, connecting with your audience because you were where they are once, and the importance of operating from a place of knowing that your success is i...

Raising Kids To Be Happy, Powerful, and Profitable Entrepreneurs 04.08.2020

As a parent, you want to raise your kids so that that they can be happy and successful. As an entrepreneur, you have some invaluable traits you can pass on to your kids.   In this episode I talk about how I am raising my kids to thrive in an ever-changing world. I also talk about how important it is to teach your kids that their passions can become profit with an entrepreneurial mindset. Like what...

Crafting a Message So Powerful People Are Compelled To Listen 28.07.2020

If you're an entrepreneur who is struggling to get people to enroll in your message, then this episode is for you!   In this episode, I talk about how your message is what allows you to stand out and gives you the space to stand up for for what you believe in. Crafting a powerful message can not only help your business, but it can also create change, empower you and your audience, and allows for c...

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