Robert Thorup, DDS
The My Practice My Business Dental Podcast
Welcome to The My Practice My Business Dental Podcast. I'm Dr. Rob Thorup, Clinical Director at MPMB. In our podcast shows we help dentists profit and thrive with excerpts from The Clinical Business of Dentistry Training here at MPMB.This podcast is dedicated to helping dentists and their teams reclaim forgotten profitability in dentistry, and to learn business skills specifically designed for dental practices. We look forward to your subscription, and we hope you let your colleagues know about our podcast. For more information on our GUARANTEED training, please visit us at www.mypracticemybus...
Author
Robert Thorup, DDS
Category
Podcast website
Latest episode
Jun 29, 2026
Where to listen?
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Episodes
You've Been Lied to Long Enough 16.12.2019 34:10
Send us Fan Mail Dentists, Office Managers, enough is enough. Stop believing the false narratives propagated by so many people in our dental profession. Isn't it time for you to learn and embrace the truth about reclaiming forgotten profitability in dentistry again? Contact us here at My Practice My Business, we'll show you how it's done, legally, ethically, and easily. Support the...
Trust Goes Both Ways 09.12.2019 19:35
Send us Fan Mail Over the past year I've had the opportunity to meet some awesome office managers in dentistry. They simply want to do their job, they want to be trusted, and they want to trust the dentist will let them bloom where they are planted. What holds dentists back from letting them do their jobs? Trust... So implement protocols that keeps everyone trustworthy, get training for those...
I Only Put In The Best For My Patients... 02.12.2019 15:30
Send us Fan Mail One business concept I continually see with dentists and team members that is so difficult for them to overcome is the mindset of delivering to the patient exactly what they are willing to pay for. Such a simple business concept that most in dentistry fail to understand. Support the show
Dental Labs, CAD/CAM, and Market Share 25.11.2019 29:29
Send us Fan Mail It has been one weird week. From my lab tech's conversation, to seeing Glidewell Dental Lab now selling CAD/CAM, to finishing up my Cerec Training with Patterson Dental. Dental Technology has definitely taken a new twist. Digital Dentistry continues to take market share from traditional dental labs, and I don't have an answer as to when it will stop, or more correctly, i...
A Month of Gratitude, in dentistry, and beyond 18.11.2019 27:19
Send us Fan Mail In this podcast we reflect on MPMB team training, CAD CAM technology, and the men and women who serve, and who have served in our the military, law enforcement, and first responders. November is simply a month of gratitude. Support the show
The Non-Supported Office Manager 04.11.2019 29:03
Send us Fan Mail Our guest today is Tracy Thorup, General Manager at My Practice My Business. You've all heard me talk on the dichotomy of dentistry where nearly everyone within the dental team has formal training, except the office manager. Very few office managers have business degrees, yet we docs place them in positions where our expectations are often times unrealistic commensurate to th...
Case Acceptance Means Nothing if you're not Profitable 28.10.2019 21:52
Send us Fan Mail So many dental entities talk about how they can increase your case acceptance if you sign up for their programs. They proclaim to be able to generate more income for your practice by simply following their case acceptance protocols. What they fail to realize is the fact that increased case acceptance means nothing if your profit margins are slim or non-existent. Oops. Simply put,...
Hard Skills vs. Soft Skills: How they affect your dental practice 21.10.2019 17:30
Send us Fan Mail What is happening to soft skills in today's work force? Hard skills are related to specific technical knowledge like the art of performing dental procedures and the training we receive to do so. Soft skills are personality traits such as leadership, communication or time management capabilities. Both types of skills are necessary to successfully perform and advance in most jo...
My Practice My Business Dental Podcast Introduction 15.10.2019 20:10
Send us Fan Mail How Dr. Rob Thorup was trained by the regional dental manager at Blue Cross Blue Shield on increasing profitability with both PPO and UCR patients by simply offering choice where there is a differential in cost of goods, and charging for it! Thanks for tuning into the My Practice My Business podcast. You can find additional podcasts you may have missed that will help you with your...
Is Dentistry Going Digital? It Already Has! 14.10.2019 24:00
Send us Fan Mail My experience at DS World was fantastic. You should go next year! Dentsply Sirona did an excellent job putting together a dental educational event that is second to none. Support the show
Up-Coding vs. Up-Grading 07.10.2019 16:57
Send us Fan Mail Do you know the difference between "up-coding" vs. "up-grading"? One could lead to thousands of dollars of increased revenue to your practice and the other would be detrimental to your career. Know the difference! Support the show
10 Suggestions for Dental Team Members to be Categorically Great! 30.09.2019 20:57
Send us Fan Mail Go beyond categorically average, bloom where you are planted, and become categorically great! Support the show
Your Patient Has Gas, and You Gave It To Them! 23.09.2019 15:15
Send us Fan Mail Stop giving your services away. Patients don't really appreciate it, they expect it. When you do this, it gives dental insurance companies even more fuel to attempt to bundle your procedures, and there goes your profitability even more. Support the show
So Much Misinformation Out There: Let's Help Each Other 16.09.2019 23:43
Send us Fan Mail There are tons of great questions, comments, and advice that happens out there in the world of dentistry. Some of it antiquated, some of it out in left field, but there are many individuals out there who do know what they are talking about. Those individuals have kept up on their business and clinical skills. Unfortunately, there are many who continue to regurgitate misinformation...
Direct Operating Costs Per Hour 09.09.2019 14:20
Send us Fan Mail Direct Operating Costs per hour are one of the most important business concepts we must master in our dental practices if we want profitable businesses. Support the show
Oh My, Look What Medical Has Discovered: Upgrading! 03.09.2019 14:13
Send us Fan Mail You can have three things in every health care system: Those three things are affordability, universality, and quality. However, every health care system can only guarantee no more than two of the three at a time. Because of the current medical system, and their reimbursement rates, physicians have discovered a way to "upgrade" their services so they can maintain the qua...
Controlling Words Soon Become Believable, Just Ask Your Patient or Office Manager 26.08.2019 21:31
Send us Fan Mail Those who control the words that are used in dentistry, control the mind of the dentist, dental team, and unfortunately the patient. The verbiage on estimation of benefits, or EOBs, are often times damaging to the doctor/patient relationship, make the front office look incompetent, and can simply damage the patient trust in a dental office. Words that are used have meaning, even w...
The Nickel and Dime Syndrome 19.08.2019 13:18
Send us Fan Mail Insurance companies want us to bundle our services, team members think that layering fees will come across as "nickel and diming" our patients. The practice needs to be profitable. Understanding the definition of nickel and diming will help you overcome your unjustifiable feelings of guilt for charging for what you do. Support the show
Team Engagement: Is Everyone On Board? 13.08.2019 10:55
Send us Fan Mail Learn the 8 areas of being a team leader, not a follower. That includes you Doc! Support the show
Local Anesthesia, Suturing, and the ADA: We Need Your Help 05.08.2019 15:36
Send us Fan Mail We here at My Practice My Business are engaged in having restricting verbiage removed from the ADA CDT Code Books. Anesthesia and Suturing should not be given away as free ticket items to our patients. They come with a cost of goods to our practices just like anything else we do. You should be able to charge for the services you provide. Support the show
To Permit Ignorance Is To Empower It 29.07.2019 15:00
Send us Fan Mail Ignorance and Complacency, two terms that hold dental practices back from learning how to achieve greatness. Support the show
Features vs. Benefits and the Purchases Dentists Make 22.07.2019 21:36
Send us Fan Mail Whenever sales reps from dental companies teach us about new technology available for purchase, they always teach us the features of the materials, machines, etc. What we need to hear is does it benefit our patient, and is there a direct return on our investment. Unfortunately, they are only taught the sales bullet points the manufacturers give them. However, at MPMB, we can teach...
Fear Not the Power of Dental Fear: my interview with Wes Jankowski of CEO Dentist 15.07.2019 54:26
Send us Fan Mail Are we going to run our dental practices as a business or a hobby? We welcome our good friend and strategic partner, Wes Jankowski, to our podcast. Wes is the president and owner of CEO Dentist out of Denver, Colorado. His insights are fantastic, and we hope you enjoy his thought leadership with Dr. Rob. Support the show
Why Periodontal Treatment Fails: a business approach 08.07.2019 21:06
Send us Fan Mail All too often patients with periodontal disease are seen for scaling and root planing, and then placed on "forever" periodontal maintenance. Hygienists save lives! Yet, the majority of dental offices simply do not give them the time required to eliminate periodontal disease due to time constraints in the schedule. But the biggest problem is when the patient comes back fo...
They're Lowering Reimbursement Rates Again! 01.07.2019 21:09
Send us Fan Mail Delta Dental believes we make too much as dentists. More decreases from them, and other dental insurance plans, are on the way! Support the show
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