Robert Thorup, DDS
The My Practice My Business Dental Podcast
Welcome to The My Practice My Business Dental Podcast. I'm Dr. Rob Thorup, Clinical Director at MPMB. In our podcast shows we help dentists profit and thrive with excerpts from The Clinical Business of Dentistry Training here at MPMB.This podcast is dedicated to helping dentists and their teams reclaim forgotten profitability in dentistry, and to learn business skills specifically designed for dental practices. We look forward to your subscription, and we hope you let your colleagues know about our podcast. For more information on our GUARANTEED training, please visit us at www.mypracticemybus...
Author
Robert Thorup, DDS
Category
Podcast website
Latest episode
Jun 29, 2026
Where to listen?
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Episodes
If You Don’t Run the Dental Business, You Don’t Know the Dental Business 29.06.2026 23:46
Send us Fan Mail You may know dentistry. You may be clinically excellent. You may care deeply about your patients. But if you are not running the business—with intention, clarity, and authority—then you are operating in a system you don’t fully control. And in today’s environment, that lack of control is exactly what’s putting practices at risk. Support the show
The “Crowdsourcing” Patient 15.06.2026 20:11
Send us Fan Mail Increase clarity, confidence, and connection before the patient leaves your office, and the need to crowdsource disappears. You won’t completely eliminate this behavior, but you can dramatically reduce it by controlling when, how, and why patients feel the need to “shop” your treatment plan. Support the show
Gatekeepers: The Hidden Power in Your Dental Office 01.06.2026 20:37
Send us Fan Mail I want you to ask: Who’s making these decisions in my office to “hang up” on effective training opportunities? What power do they hold? And what opportunities are we missing? One of the most surprising things we encounter is when dental offices hang up on our team before hearing a single sentence about the training. Think about that for a moment. Here is a training program spe...
Dental Business Cancer 18.05.2026 36:53
Send us Fan Mail Organized dentistry has a choice: -Either listen to your remaining members and tackle insurance reform, or -Continue with platitudes over principles Every ADA administration, every ADA leader, every state dental association has said the same thing over and over again, “you signed a contract, there’s nothing that organized dentistry can do for you.” This sta...
The Guilty Dentist 11.05.2026 16:35
Send us Fan Mail I had so many titles for this podcast. But, I think you'll get the point... “The Dentist Who Feels Guilty Charging Patients… And Why It’s Destroying Their Practice” “Why ‘Being Nice’ Is Costing You Hundreds of Thousands in Your Dental Practice” “The Hidden Reason Some Dentists Struggle Financially (It’s Not Insurance)” Support the show
Good Ole’ Boy Leadership in Dental Associations Are Harming Dentists 04.05.2026 22:21
Send us Fan Mail The dental profession is facing a quiet but growing crisis, one that many practicing dentists feel every day but few leaders are addressing effectively. At the heart of the issue is a disconnect between current economic realities and the leadership guiding the profession. Support the show
CDT Code Change Requests and the Unimaginable 27.04.2026 27:25
Send us Fan Mail Today we talk about the code changes we requested for the CDT Code Book, and what we requested to be removed in the CDT Code Book. What followed was not what we thought would happen. The individual who placed the anesthetic verbiage at the head of each category admitted he should have never placed it there, and why the ADA coding department shelved it to next year. Are they worrie...
The Call to Action: Leadership, Reform, and the Courage to Listen, ”2025 Utah Legislation Part 10 of 10 20.04.2026 14:25
Send us Fan Mail This episode isn’t just the end of our 10-week campaign, it’s the beginning of a conversation that the American Dental Association needs to start having. Because if the ADA truly exists to unite the dental profession and advocate for providers and patients, then it’s time to prove it. Utah has led the nation in dental insurance reform. We’ve passed laws that protect patients, empo...
The Economic Ripple Effect: When Fair Pay Builds Better Dentistry, 2025 Utah Legislation Part 9 of 10 13.04.2026 9:48
Send us Fan Mail The Link Between Fair Pay and Team Prosperity When insurance companies dictate fees and force write-offs, the first people to feel it aren’t the executives in corporate headquarters, it’s the dental teams. When practices lose thousands every month due to unfair reimbursements, that’s money that can’t go toward staff raises, bonuses, continuing education, technology, or cotton roll...
Patient Rights & Transparency: Bill for What You Do, 2025 Utah Legislation Part 8 of 10 30.03.2026 10:20
Send us Fan Mail When we started this 10-week series, our goal was simple, to help dentists bill for what they do and get paid fairly for what they do. And the reason that’s so important goes beyond money. It’s about honesty. It’s about transparency. It’s about patient trust. Every law we’ve discussed, from bundling protections to timely filing, was built around one central belief: that patients d...
“HB 23: Timely Filing — Every Day Counts” 2025 Utah Legislation Part 7 of 10 09.03.2026 7:58
Send us Fan Mail Before this law, we started noticing something troubling — insurance companies were trying to shorten the timely filing period to just three months. Three months might sound fine on paper, but anyone who’s ever worked the front desk knows that’s barely enough time to process complex claims, wait on coordination of benefits, or deal with slow insurance responses. As a dentist and o...
“HB 495: No Forced Write-Offs — When Ethics and Insurance Collide” 2025 Utah Legislation Part 6 of 10 23.02.2026 14:25
Send us Fan Mail If you’ve ever done the right thing for your patient and then been told you have to write it off — this episode is for you. In 2025, Utah passed one of the most important laws in modern dentistry — part of HB 495 — that made it illegal for insurance companies to force write-offs for services that were already rendered. Support the show
“HB 495: Dispensing Practitioner Status — Restoring Common Sense to Dentistry” 2025 Utah Legislation Part 5 of 10 16.02.2026 7:43
Send us Fan Mail “HB 495: Dispensing Practitioner Status — Restoring Common Sense to Dentistry” It took months of discussions, revisions, and clarifications, but in 2025, Utah passed HB 495 , officially adding dentists to the list of approved dispensing practitioners. Support the show
ADA Economic Outlook As Seen By MPMB 09.02.2026 43:53
Send us Fan Mail The sky is falling according to some of the numbers reported by the ADA and Health Institute. The numbers they report are somewhat misconstrued and don't add up. Having said that, Tracy and I give a narrative on the numbers, and are happy to report that 2026 is looking great for dentistry. Support the show
“HB 495: Overpayment & Recoupment Protections — Ending the Money Shuffle” 2025 Utah Legislation Part 4 of 10 02.02.2026 13:26
Send us Fan Mail Have you ever opened your insurance payment report and realized that money was taken from one patient’s payment — to repay an ‘overpayment’ on someone completely different? If that sounds familiar, you’re not alone. Insurance companies have been playing this shell game for years, taking money from one patient’s account to pay back another, sometimes without any warning. That’s exa...
Collaboration Over Conflict: A New Model for Dental Success 26.01.2026 30:41
Send us Fan Mail I want to start today by talking about something that almost every dentist and practice owner I know has experienced at some point in their career. Frustration. Frustration with insurance companies. Frustration with contracts. Frustration with reimbursement. Frustration with feeling unheard. And when that frustration boils over, most dentists are told one of two things: “You si...
“What Effective Advocacy Actually Looks Like” 19.01.2026 22:55
Send us Fan Mail In the last episode, we talked about why speaking up matters. Why silence isn’t neutral. Why caring sometimes requires discomfort. And why staying quiet to preserve the status quo has not worked. But today’s episode is different. Because it’s one thing to say, “We need to speak up.” It’s another thing to answer the question everyone is really asking: What does effective advocac...
“Say Something Because You Care” 12.01.2026 29:28
Send us Fan Mail There’s a difference between complaining… and caring enough to speak up. And today, that’s what this episode is about— saying something because you care , not because you want attention, not because you want conflict, and not because you’re trying to tear something down. It’s about speaking up when staying quiet would be easier. Support the show
When Power Turns Toxic: Bullying in Dentistry 07.01.2026 52:20
Send us Fan Mail Today’s episode is… honestly, it’s personal. Because bullying in dentistry isn’t just “someone being mean.” Bullying in dentistry becomes: fear-driven decision-making, silence when people should speak, compliance when something is wrong, and retaliation when someone asks questions. And I want to say something upfront: This isn’t an anti-insurance episode. This isn’t an anti-associ...
“HB 495: Virtual Credit Card Opt-Outs — Protecting Dental Practices from Hidden Fees” 2025 Utah Legislation Part 3 of 10 05.01.2026 11:40
Send us Fan Mail If you’ve ever wondered why your insurance payments seem just a little lower than expected — this episode is for you. This week, we’re talking about one of the sneakiest tactics insurance companies have used to skim money from providers — virtual credit cards. And how Utah just became one of the first states in the nation to say ‘no more.’ Support the show
“HB 359: The Law That Sparked a Movement” 2025 Utah Legislation Part 2 of 10 29.12.2025 43:08
Send us Fan Mail In 2021, Utah made history. We became the first state in the nation to pass a law regulating write-offs due to bundling — and it changed everything. That law was House Bill 359 — the Network Leasing, Downcoding, and Bundling Protections law. It took months of research, countless meetings, and intense discussions with insurance companies who didn’t want to give up control. We passe...
“Utah Leads the Nation: Why the ADA Isn’t Talking About It — and Why We Are” 2025 Utah Legislation Part 1 of 10 22.12.2025 15:59
Send us Fan Mail If you’ve been following dental policy this year, you probably noticed that Utah passed more meaningful reforms than any other state… but you wouldn’t know that from reading the American Dental Association’s updates. And that’s the problem. We worked for years to protect patient choice, fair reimbursement, and provider rights — and somehow, those wins didn’t even make the ADA’s 20...
2025 Utah Legislation Review Introduction 16.12.2025 16:04
Send us Fan Mail WELCOME TO 10 WEEKS OF LEGISLATION HERE IN UTAH! But Rob and Tracy, I'm not in Utah, how does this apply to me? It's simple, if you're in another state, take this information to your state dental association and get them to pass legislation like we have here in Utah. If you’ve been following dental policy this year, you probably noticed that Utah passed more meaning...
“The American and State Dental Associations: Where Did We Go Wrong?” 08.12.2025 28:17
Send us Fan Mail Insurance companies allow — and even encourage — billing for non-covered services… Meanwhile, some association leaders accuse dentists of unethical billing for using the exact CDT codes the ADA created. You can’t make this stuff/shit up. If your blood pressure isn’t elevated yet, just wait. We’re going to talk about: How dental associations became the enforcement arm for insurers...
Leadership: An Action, Not a Position 01.12.2025 11:28
Send us Fan Mail In dentistry—as in life—leadership is not a title, but a responsibility. Too often, we imagine leadership as a rank to be achieved, a position to be claimed, or an office to be won. But genuine leadership is not defined by where you sit at the table; it’s defined by what you do when you’re at the table—and more importantly, what you do when you’re not. At its core, leadership is a...
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