The Monday Morning Marketing

We keep hearing about ChatGPT (unless you’ve been living on under a rock for the past few months) so we talked to Anne Gould of Master the Digital Maze about her experience of using this AI tool to write content and tell your story. Melanie and Anne are both journalists so listen as they compare notes on their experiences.

In this episode, Esther and Melanie talk about some of the things they’ve been going through personally recently and how it’s affected their business. Not really marketing related, but it helps you see that they’re human and are going through things that you might be going through too. Top tip? Surround yourself with a community that will rally around you when times are tough.

Are you a Negative Nelly or a Positive Pam? When we open our feeds on social media, it seems to be filled with a mixture of positive, good news and negative or bad news. So, when it comes to marketing your business, have you a tendency to share more of the negative or positive aspects in your posts? Maybe try on of the suggestions and A/B test your content to see which reaches more people?

A question we frequently get asked is "what should we post on social media?". Well, we've brought in Jade Halstead from Honcho Search to help us answer this burning question. Listen to the sage advice she gives. What other questions should we have asked her?

In this episode, Esther and Melanie discuss a number of reasons why your marketing doesn’t work. They hit a lot of nails on the head but have they missed any that you can think of?

In this episode, Esther and Melanie discuss the different things you need to do in order to get your marketing working for you. They include a very extensive list, but have they missed anything? Is there anything else that you can think of to make marketing work?

We spend so much time on social media for our businesses but how do we know if it’s really working and if we’re getting out of it what we’re putting into it? In this episode the dynamic duo chat with Amanda Webb about how to measure the ROI (return on investment) of your social media. Amanda has shared this freebie with our listeners: https://spiderworking.com/mondaymorning

In today’s episode we discuss GSD - but rather than “Getting Sh*t Done” we’re using it to stand for something else… Tune in to find out!

It’s the start of a new year and the ladies are back with their predictions for 2023. This year they’ve been joined by some guests as well! Let's see if any of them come true this year…

In today’s episode the ladies discuss why you can’t have it all when it comes to marketing and design. Listen in to hear how you can get the best out of your budget and keep your expectations realistic as well.

In this episode we’re joined by Fabienne Fredrickson of boldheart.com . For 20+ years, Fabienne has powerfully mentored tens of thousands of women business owners to grow, then scale their businesses, earning them tens of millions collectively each year, while increasing their time off to enjoy lives they love. She drops many a golden nugget during the chat. Be sure to listen for how to get your f...

It’s important when you start out working with a new client that you manage their expectations of what it is that you will do, and also what they should do. Do you have your T&C on your website? Do you send you clients a quote or do they sign a contract? Having FAQs on your website can also help with the management of expectations before they even hire you. Melanie even lets people know when a...

We know it’s hard to manage your finances at the minute due to the cost of living crisis (aka recession). However, Henry Ford once said: “Stopping advertising to save money is like stopping your watch to save time.” In this episode, Esther and Melanie discuss this quote and agree that stopping advertising to save money is false economy. Marketing and advertising isn’t just ads but can include your...

Is it possible to be successful without growing a huge audience or being a social media superstar? What’s the best advice for making marketing more effective? How can you stand out when there’s so much noise and competition out there? This week’s guest Patty K has great insights on these and the other aspects they discuss in this episode.

So you’ve spent hours researching and writing a blog post or recording and editing a video for your content. You put it up and then what? Is that it? Just using it once? No! You can turn that one piece of content into so many more with just a few adjustments. In this episode Esther and Melanie give you some ideas of what to do and how to repurpose your content for different platforms.

Do you get confused by CPM, CRM, CMS and all the other abbreviations and jargon that’s thrown about on a daily basis by marketers? In this episode Esther and Melanie go through some of their favourites and explain a few that they get asked about regularly. Which are your favourites? Which ones still confuse you?

AJ Saunders talks to us today about how to 4x your e-commerce. Online sales is big business so it's important you stand out. Listen to these great tips from AJ and implement them into your e-commerce today.

Do you try to market to everyone? Are your products suitable for absolutely everyone? We hope you answer "no" to both these questions! Remember - you're not everyone's cup of tea or you'd be a mug!

Getting new clients is always an exciting and interesting time for a business, but knowing how to onboard them so everyone in the business knows what they will be doing is essential for longevity and upselling. Even if you're a solopreneur if you have these processes in place then if/when you expand, it will be easier for your employees to see what needs to be done and when.

Do you have products to sell on your website? Shopify could be the way to do it. In this episode the ladies discuss different aspects of the Shopify platform with Michelle, team lead of support advisers at Shopify.

What would you consider to be the most underrated marketing skill these days? This is what the ladies are talking about in this episode and they have quite a list of ones they think everyone should have - which ones would you add to the list? And more importantly, which ones will you work on to improve your marketing?

Seasons in business don’t always change with the seasons of the year. Sometimes, they aren’t as predictable either. Today, Melanie explains how businesses can look back over past seasons and plan for future ones to avoid peaks and troughs (although sometimes they are inevitable). Listen in to hear some top advice and action plans for your business to follow.

In this episode, the ladies discuss packages with service offers expert Janine Coombes. How do you know what to add to your package? What price should your package be? So many questions and not enough time! Listen in to hear about Janine's 3Ps (not the ones you think!) and let us know how you’ll implement this information.

When you first start out in business, you are excited to get a new client because it means you’ll have income - but what happens when that client starts asking for things outside your remit, outside the terms of your contract, or generally doesn’t fit into your ideal customer category? How can you say no to what they ask you to do? How can you get over the fear of turning down work? This is what t...

How do you sell products online? What goes into your marketing when you have consumer products? Does your ideal audience change over time? These are some of the many questions Esther and Melanie posed to Niamh Hogan on today’s episode. Listen in to find out more about Holos Skincare and how Niamh is now taking over the world!