The Monday Morning Marketing

Many business owners find themselves in a frustrating cycle of posting regularly on social media but not seeing the desired results. Have you ever wondered why your consistent efforts feel like they’re falling flat? In this episode, Melanie discusses the crucial differences between merely posting content and implementing a comprehensive marketing strategy, providing insightson how to elevate your...

Starting a business can feel overwhelming, especially whenIt comes to marketing. With so many options available, how do you figure out what works best for your unique situation? In this episode, Esther and Melanie chat with Jacinta Devlin and they'll explore the concept of the marketing mix and its importance in reaching your target audience. They will share practical strategies that can help you...

Can your customers tell when your content is created by AI? With tools like ChatGPT, Claude, Gemini, and Copilot becoming commonplace, marketers, business owners, and content creators need to understand the implications of AI-generated content. In this episode, Melanie explores the signs that may indicate AI usage, the risks and benefits of employing these technologies, and how to maintain your au...

What are the pros and cons of using local accents inadvertising? Accents can affect brand perception and audience connection. After a recent discussion with Daniel Knowlton, our hostsEsther Ocampo and Melanie Boylan chatted about the nuances of this strategy. Listen in for tips: Naturally, using a local accent in advertising can create asense of authenticity and relatability. When your customer he...

Edutainment and Advertainment. Is there any difference between them, and if so how? We hear from Daniel Knowlton in this week’s episode about the values of this strategy for small and large businesses alike. Just this last month, Knowlton Marketing released a public report that they put together called the 2026 Marketing Performance Report after speaking to 25 of the leading marketers from brands...

Building relationships is a fundamental aspect of driving business success. By prioritising communication, practicing networking strategies, and fostering authentic connections, you can create a network that supports and elevates your business. Remember, every interaction is an opportunity to build a relationship that could lead to your next big break. Have a listen for tips today.

Reaching your audience can be done in so many varied ways these days. You can even use community notice boards, or pop over to X and look up Journo Request and HARO and take part in the conversation. Listen to this week’s episode to hear a full range of creative ways to make the most of your creativity.

Do you know what a “tripwire offer” is? Find out in this episode with Ken Nedy. This psychology-led, stand-up comedian and marketer brings all the answers about email marketing. “AI has accelerated everything”. Hear from Ken Nedy as he outlines the tips and the TOOLS you need to know about email marketing for your business.

How does the word “jelly babies” make you feel? It’s harkening back to the good ole days. Listen as these two dears reminisce and chat about creating an emotional connection to your audience. Did you connect with That 70’s Show and Stranger Things? Was it the plot or was it the scenes, clothing and even the language? Listen to nostalgia in marketing today.

In this episode, Esther and Melanie chat about how AI may be taking away independent thought and general independence from business owners. Has it become a crutch, or is it an aid? Listen as the ladies chat about the topic and tell us your thoughts. Are we no longer trusting what we read and see because of AI? Tell us what you think after having a listen.

In this episode, Nikki Rausch tells us how she developed the sales styles that work for her clients from her start in NLP. She explains how we should use the psychology of sales when we go to sell to our customers. If you feel like you’re doing sales TO someone? It can feel a little manipulative if you’re already not comfortable with sales. “It’s not your job to convince people to buy from you”. F...

Are you using all aspects of marketing in your business? Using a mixture of owned, earned and paid marketing (POEM) can make a real difference. In this episode, Esther and Melanie explain the different areas of marketing that fall into each of these categories. Grab a pen and paper and work out which group your platforms fall into and how to maximise their potential.

Ever feel like you're not getting anywhere because there are too many other people offering the same services or products as you? In this episode, Esther and Melanie talk about how the market isn't actually saturated, you just need to focus your efforts in a different section of it.

Does Meta / Facebook ads confuse and frustrate you? It does a lot of people! When we got the chance to bring Aggie Meroni on to the podcast, we leapt at it. She has held nothing back in this 30 minute episode. Grab your pen and paper as she gives a LOT of information away in the episode about techniques you can use to start and improve your use of it.

In this episode we hear about what and how a marketing strategy called "Easter eggs" is used for. Have you considered this for your strategy? Listen as the ladies chat about this concept and make suggestions on how to use one.

Ever feel like you don't belong in the industry? Like everyone else thinks you don't know what you're talking about? It happens to most people and it's called "Imposter Syndrome". In this episode, Esther and Melanie discuss how it has affected them and how to overcome it.

Sustainability is talked about a lot these days, but how can it be included in your marketing? In this episode, Esther and Melanie talk to Izy Boyd, a champion of change, about greenwashing vs real sustainability and how to use your marketing to show the changes you've made in your business.

Wondering what events are worth attending between now and end of June 2026 where you'll be able to learn more about what's happening in the world of social media and marketing without leaving your house? In this episode, Esther and Melanie have compiled a list of events that have online access. They have attended most of these events personally so they know you'll get value from attend...

Ever wondered about how to create your own podcast for your business? In this episode, Esther and Melanie describe what they did, their top recommendations to get started and also a few things they would do differently if they were to do it all again. If you want a more detailed plan, head to our Etsy store and download the e-Book "How to Start a Podcast".

The Internet feels saturated with content these days, so how can you stand out from the crowd? That's what Dave Levin talks to Esther and Melanie about in this episode. He gives tips and advice so grab your notebook and pen to jot them all down.

What would they be and why? There are so many marketing channels available to small business owners these days it can be difficult to know where to focus your time and attention. In this episode, Esther and Melanie answer with theirs and you might be surprised by some of their responses. What would yours be and why? Tell us your top three.

In this episode, the duo chat about the methods and strategies you might want to consider when it comes to keeping your customers. What is your onboarding like for your customers? This can aid your ongoing relationship with the customer and help you upsell and cross sell. Have a listen for tips today.

PR doesn’t have to be costly, as Sara McCracken points out in this episode, but it does have to be part of your marketing strategy. In this episode, Esther and Melanie ask the questions you want answered about PR. Stick around to the end of the episode for all the great tips Sara gives.

SEO (Search Engine Optimisation) and AEO (Answer Engine Optimisation) both help you get found online by your potential clients. In this episode, Esther takes you through the differences and how to start implementing them this week.

Content creation is probably the most time-consuming role of a marketer. In this episode, Melanie outlines this rule and how you can use it to help make your content easier and faster. Be sure to have a pen and paper ready. You can find her blog on her website: https://www.stomp.ie/post/using-the-10-4-1-rule-for-social-media