The Monday Morning Marketing

What is UGC? How can you ask your users to contribute content of your brand that you can share? In this episode, the dynamic duo ask these questions for you.

Today the ladies talk about the fear of putting yourself in a box - pigeonholing so to speak - and only being known for one thing. Is it bad or good? Can you niche down too much?

Finola Howard of How Great Marketing Works talks to the ladies today about how small businesses can market like larger businesses, like IKEA.

If you got a million today to spend on your business, what would you spend it on? Today, the ladies discuss some of the things they’d love to invest in to grow their businesses. Do you agree with them? Would marketing be top of your list?

In today’s episode the ladies test the newest feature to hit Twitter - Twitter Circle. They talk about the possibilities and the limitations it has - at the time of the recording not all accounts have access to the feature. Do you have access to it yet? Have you used it? Do you find it useful? We’d love to hear your opinions.

Fiona Walsh joins the ladies to discuss the benefits of using well designed PowerPoint to improve your webinars, presentations and to stand out from your competitors. Listen in for top tips and advice from Fiona, who coaches people on how to use PowerPoint well.

Esther talks us through 10 points relating to the psychology of marketing. Many of these you're probably already doing but might not even know are psychological tricks of the trade. Are they working for you or do you need to tweak them?

Right now many businesses are considering cutting back on their marketing spend because of the cost of living crisis and risk of recession. In this episode we discuss how cutting back on marketing made pizza more popular than burgers during a previous recession.

Google Analytics 4 (GA4) is something you need to have in place by 1st July 2023, so why bother doing it now? Why not just wait until then? Our guest today explains what it is and why you should change over asap. He can also help you make the switch!

We can't always know what's around the corner, but we can have a plan in place just in case. Being prepared is good for business and for your sanity.

After the ladies discussed on-page SEO in Epidode 123, they're back to discuss off-page SEO in this episode. There's so much that goes into SEO that they could even do another episode, but they don't want to bore you.

In this episode we speak to Alexis about the need for a Social Media policy. It’s not just for large businesses!

Hacking and scamming on social media. We have noticed an increase in accounts being hacked on social media (namely Facebook and Instagram accounts) so we are talking in this episode about how to spot it and hopefully avoid it even happening to you.

In today's episode, the ladies talk with Alexandra Pedro who specialises in marketing film festivals. They talk about the different types of festivals, how covid affected the marketing plan and much more.

Now that a lot of restrictions have been lifted, it's time to get back out to face-to-face networking events, conferences, meetings etc. Listen as the dynamic duo discuss some of the events they've been to recently (Melanie more than Esther obviously) and which ones they're looking forward to attending. Which ones can you recommend they attend as well?

What is a competitor analysis, who should carry one out and how do you even go about it? These questions and more are answered in this episode by the dynamic duo of Esther Lawson and Melanie Boylan.

Are you struggling to attract people to your webinar? In episode 124 Melanie speaks with Sarah Gray about her business that helps do just that!

What is SEO? How can you improve your ranking on Google? Today the ladies discuss some important points you should consider when implementing your SEO strategy.

You won’t believe what the dynamic duo say about click bait in today’s episode! You won’t expect it at all! Seriously though, they discuss the pros and cons of using click bait as part of your marketing plan. Have you ever used it? Has it worked?

What is influencer marketing? How can you hire an influencer? How can you become an influencer? Today the ladies talk with Sinead Carroll from Blogger Agency all about this fascinating topic.

In today's episode, the dynamic duo discuss the differences and virtues between self-promotion and self-marketing. Listen in and let us know your opinions.

In today's episode, the ladies discuss The Triangle of Alignment but can't decide what type of triangle it is (they're marketers, not mathematicians after all!). The Triangle of Alignment is a great marketing tool that will come in handy for your campaigns, so ignore the part about equilaterals and pyramids and just focus on the main elements.

Too many businesses have been in hibernation since Covid hit. In today's episode, Esther is joined by 3 of the 4 organisers of the event "Kickstart Dublin" (including our very own Melanie Boylan) to discuss who should attend, what they will learn and much much more.

In today's episode, Esther and Melanie discuss imposter syndrome, faking it until you make it, and why you are the expert in your field and you shouldn't compare yourself to others.

In today's episode, the ladies discuss how social media isn't free. Do you agree with them? What else would you add to the list?