The Monday Morning Marketing

It can sometimes feel like the bots are taking over, but that might not always be a bad thing. In this episode, the ladies discuss the pros and cons of automated responses, whether via email, messaging, banking apps etc. They talk about what they like and dislike, and invite you to let them know what you think about it all too.

You've probably heard of Web3 by now, but what exactly is it (and what was Web1 and Web2??). In this episode, Esther is joined by Joeri Billast of Web3CMO to discuss what it is and how we can utilise it more.

Twitter has rebranded to X but what does this mean for the social media platform? The dynamic duo discuss what they think about the change and they also talk about some of the competition that Threads is providing to X (Twitter)

In this episode of Monday Morning Marketing Podcast, Esther and Melanie ask: "When is the right time to hire a marketing manager? And before they get a chance to say "it depends" they go through a few different scenarios that might ring true for your own business. Take a listen and let them know if they're right.

You don't need a big team to get big results from your marketing. Sarah Noel Block talks to us in this episode about the marketing systems you need for your tiny team and tiny budget. Don't miss the freebie that she has for our listeners either!

We know that not everyone who listens to our podcast is a marketing expert, some are just getting started. This episode is for everyone though, no matter how far along your social media journey you are. Social media is always changing, so it sometimes feels like we'll all just getting started.

Have you been using AI to aid in your marketing? In this episode, Esther and Melanie discuss the impact that AI (artificial intelligence) is having on marketing and whether it's something we should embrace or not. We'd love to hear how you're using it, or if you're staying well clear of it.

In this latest episode the ladies break bread (and ice cream) with good friend and colleague Alan and learn how NLP can be applied into your marketing. It's a complex topic that he breaks down into the relevant applications and this is suitable for any size of business to listen to.

Do you find yourself repeating the same activities over and over in your marketing? Do you ever think there might be a better way of doing these things? In this episode, Esther and Melanie discuss some of the best automations you can add into your marketing to gain more success. These include email marketing sequences, chat bots, and more. Listen in and begin implementing these great tools into yo...

Summer is upon us and you might be thinking about getting away for a few days but worrying about how to keep your marketing going while you take a well earned break. In this episode, Esther and Melanie discuss some things you can put in place now so that you can relax and enjoy your summer.

As a consumer we love it and when we're the other side of it, we hate it! Now that it's been 5 years are we implementing properly and how can we educate ourselves better? Are you updating your policies? Do you have a data deletion form? Are you still horribly confused by it all? The ladies speak with Eileen Ireland of ReGDPR as she spills the beans on what we should be doing!

We all have days and times where we fall out of love with marketing, when we don't have any inspiration about what message to put out or what photos to take or what information to tell our audience. It's normal. It's also why it's important to have a "back up plan" for when you feel like that. Esther and Melanie talk through some of their strategies when they feel "m...

Social media is changing so much, so Esther and Melanie have dedicated this episode to review some new platforms that are emerging at the time of recording. Some of these are still in Beta and they haven't been able to try them out yet but others they have used (and they don't always agree on which ones they prefer). Have you tried any of the new ones they talk about? What are your opinion...

Ever wondered what PPC is or how to get good results from running Google or Microsoft Ads? Meriem Nacer, PPC and Perfermance Marketing Consultant for 4M Digital Consulting is here to talk us through it. Meriem has over 12 years of agency experience specialising in PPC and Paid Social and we really enjoyed learning from her, as we're sure you will too.

If you want to make your special offer stand out from the crowd you may have used the methods we talk about in this episode. However, if you're not using them sparely or indeed correctly, you may get caught out. People don't like being lied to, and you don't want people to get the wrong idea about you if they keep coming across your "early bird offer" days or weeks after it&#...

Have people ever asked to "pick your brain" or invited you for a coffee only to discuss work all the time "for free"? In this episode, Esther and Melanie discuss the pros and cons of giving away all your tips and time for free. Do you find yourself doing this often and want to find another way to help friends and acquaintances with what you do? Listen in and let us know how you...

In this episode Melanie talks to Ben Lund about retargeting campaigns. Ever wondered what they are and how they could work for you? We found the best qualified person to bring you an answer. Listen in as former Googler and Founder of Rise Marketing Group speaks today.

In this episode Esther and Melanie discuss what analytics are, where you can find them, how to review them and why they're an important metric that you should pay attention to. Esther loves reading analytics and Melanie recommends you set time aside at least once a month to check yours. How often do you look at your numbers? Unlock the Power of Analytics: Understand and Utilise Your Marketing...

In this episode, Esther and Melanie discuss 5 "old-school" ways to market your business - things that were around long before social media and that have stood the test of time. Which ones would you add to the list?

Sustainability is something that is on a lot of people's minds these days. Can businesses really become carbon zero? How can small businesses play their part in making our world a better place to live in? What can we do if we work from home? In this episode, Georgina Thomas answers our burning questions about the topic of sustainability in business. Listen in and play your part as well.

In this episode, Melanie takes you through the ins and outs of recovering your Meta Business Page if you've been removed inadvertently from it. It's not an easy process, but very necessary to go through it if it happens to you - fingers crossed you never need to know this information!

In this episode, Esther and Melanie discuss what hashtags are used for, how many you should use on each platform, and where to look for relevant ones for your posts. Do you agree with their advice? Where do you research your hashtags?

LinkedIn is an important platform for B2B. In this episode, Esther and Melanie talk to Naomi Johnson about the importance of your LinkedIn profile and how first impressions matter.

You all know why you started your business, but does your audience? Sometimes you can get so caught up with telling people what your business does that you forget to mention what problem it solves. Don't leave your audience guessing - let them know loud and clear that your business is there to solve the problem they have (even if they don't know they have that problem yet!).

Do you have an Instagram account or thinking of starting one? Confused about whether to use a personal account or business account? In this episode, Esther and Melanie discuss the pros and cons of both types of accounts and let you see which one might be better for you.