The Monday Morning Marketing

Every year, advertisers spend millions of dollars on 30 second adverts that are shown during half-time at the Super Bowl, and every year, more and more people tune in to watch the adverts. What does this mean for advertisers and what can marketers learn from it? Is it possible to replicate any of it with a limited budget? In this episode, Esther and Melanie discuss these questions and more. Listen...

In this episode, Esther and Melanie discuss ways to protect your online marketing, keep your accounts safe from harm, have a plan in place if things go wrong, and more. Listen in before your brand falls fowl of wrong-doing.

Are you finding ways to build confidence in your marketing and managing your ASD and ADHD? It can all be very overwhelming at times even when you're not neuro divergent. In their chat today with Libby Langley we hear how to better manage this overwhelm and how to make the most of you in your business.

What are lead magnets and why do we need them as part of our marketing strategy? In this episode, Esther and Melanie discuss some of the different types of lead magnets that people use and what information we can get in return for people downloading them. If you aren't using a lead magnet, this is your sign to create one and start using it. You can thank us later.

In this episode, Esther and Melanie invite you to take time to reflect on what has worked and what hasn’t over the last few months, do more of what has worked and make a plan for your business and your content for the year ahead. As always, we would love to hear what’s working for you and whether you’ve found new trends valuable for your business or not.

Bookkeeping is an important resource to have for your business. It is seen as a bit of a dry subject however, until we met with Penny Allard! She has brought her marketing story to us today. Is it time you got a bit more creative with your story and messaging?

Happy New Year! In this episode, Esther and Melanie got a lot of guests to share their marketing predictions for 2024. Which ones do you agree with? Which ones do you disagree with? Which ones would you add?

It's Christmas Day and we're feeling a little nostalgic. While you're walking the dog or preparing the meal, listen in as we chat about the things that have happened this year and we prepare for 2024.

Are you ready for a new frontier? In todays podcast we hear from Anita Wong on how to use YouTube to its fullest capacity. YouTube is the second largest online search engine, only second to Google itself! There are so many ways you can repurpose this information as well. Listen in for some exceptional tips!

Do you send thank you notes to your customers? How about little gifts? Discount codes? What are you doing to personalise your customer relationships? In this episode, Esther and Melanie give you lots of ideas of how to stand out from the rest no matter what your budget is. Which will you adopt over the coming months?

Are your audience still using the same platforms they were when you first started your business? Has your demographic changed? In this episode, Esther and Melanie discuss the possibility of changing the platform you spend the most time on, as that might not be where your ideal audience is now. Listen and take notes!

Are you an introvert? This week the ladies spoke to Fifi Mason about the processes she uses to help these business owners get the most out of themselves and their brands. grab a cuppa and take a pew...

Your first impression may be the only one you get to give, so is it the best one or are you selling yourself short? Have you changed niche or speciality? Do you have something specific to portray to your audience? Take a look at what you're saying and see if there's another way to express it.

You are now listening to an AWARD WINNING podcast! In this episode, Esther and Melanie discuss the pros and cons of putting yourself forward for awards, other people putting you forward for awards, and some "awards" you need to be wary about. At the end of the day, it's good to be recognised for your hard work, but do you take the time to look for opportunities?

Do you struggle to create content? Do you feel like you don't know what to write or record? Fear not! In this episode, Loretta Ni Ghabhain leads us through the maze that is content creation. Grab a pen and piece of paper and get creating!

In this episode, Esther and Melanie talk about things that scare them about marketing, and how sometimes it's better to just feel the fear and do it anyway rather than being left behind. What's your feeling on this subject?

Do you ever find yourself realising that you've just spent 3 hours online when you only went to the platform to post your latest offering? The digital rabbit hole is real and we can all struggle to maintain a healthy relationship with the online world. In this episode, Esther and Melanie discuss ways you can avoid getting lost down the digital rabbit hole.

In today's episode our dynamic duo chat about the why's where's and who's of TikTok with Penelope. Is this the platform for your business? Are you using it to it's fullest potential? Listen in for tips today.

Is your brand starting to look and feel a bit stale? Maybe you've had it a number of years, or maybe the products and services you offer has changed since you started but your imagery remains the same? In this episode the ladies discuss 6 reasons why you should freshen up your brand. Take a listen and decide for yourself if their tips are helpful for you.

Usually, Esther and Melanie talk about things to start doing to improve your marketing, however, in this episode, they're talking about things to stop doing in order to improve your marketing. Do any of this things apply to you? Take a listen and see where you might be going wrong.

In this episode, Esther and Melanie talk with Hanna McDonnell about why it's important to have a marketing strategy before doing anything else. Conduct your market research before launching, but if you've already launched you should still be doing research, forming your strategy and running your business based off it. She has lots of great tips you should follow so be sure to listen in.

Have you ever signed up to do a challenge online? Whether it be with a group of friends or on your own, challenges can be the kickstart you need for your business (or even your personal life) but after you sign up, do you always complete it? Esther and Melanie discuss one they are currently signed up for... I'm sure you can guess which of our hosts is on route to completing it and which maybe...

Personising your marketing might seem natural to some but daunting to others. Being yourself online isn't always easy. In this episode, Esther and Melanie discuss the importance of being as personable as possible (without revealing all your family secrets).

In this episode, the ladies talk to Rod Zapien about what video production is, how he got started in it and how you can do it yourself for your business.

What are affiliate links and do they work? In this episode, Esther and Melanie discuss their personal experience using affiliate links and whether or not they click on other people's. What do you think - do you use them? Do you click on them?