The Monday Morning Marketing

Social Media can sometimes feel like a place filled with complaints, struggles and even sadness. In this episode, Esther and Melanie discuss how to use Social Media for good and overcome the trolls, the negativity and more.

Trolls (aka keyboard warriors) are unfortunately a common occurrence online. If you have any significant presence online you may have already come across them. How do you deal with them? Do you engage or ignore? In this episode, Esther and Melanie discuss this topic and their views on it.

Going viral - something every business wants to do, right? Well, Anna Skipwith has managed it a few times already, so she knows what to do to help the process along, and what information to have to hand when journalists etc come calling. Listen for her expert insights and follow the podcast for more top tips.

There's a "cost of living crisis" (aka recession) so money is tight for a lot of businesses. What's the first thing to go when money is scarce? The marketing budget is usually high on the list of things to cut. In this episode, Esther and Melanie discuss why that's not a good idea, and is as useful a tactic as stopping your clock to save time.

In this episode, Esther talks about a crucial topic for any marketer looking to expand their reach: Cross-Cultural Marketing. The world is getting smaller so understanding how to effectively communicate with diverse audiences is no longer optional – it's essential.

What are content pillars? In this episode, Esther and Melanie give examples of content pillars that can help form the foundation of your social media strategy. Do you use them?

Whether you’re starting from scratch or redesigning your existing website, your web designer will have things that they want and need from you. In this episode, Aaron Ocampo of IPA Group takes us through some of the basic things that you will have to provide to your website designer in order for your site to get off to the best start. Think about your copy (wording), page numbers, maybe even layou...

As a consumer, what are your opinions on influencer marketing? Are you bombarded with ads and sponsored messages? Or are you glad to see people you know, like and trust promoting products and services that may also be of use to you? In this episode, Esther and Melanie discuss the pros and cons of influencer marketing from a consumer point of view. They’re nano influencers in their own rights, but...

At some point in our careers, we all need to submit marketing presentations, but what should we include? In this episode, Esther and Melanie discuss some of the most important things to have in your marketing presentation that will set you apart from the competition.

What are "awareness days" and how can we incorporate them into our marketing strategy? In this episode, Esther and Melanie speak with Kerry Hall, founder of awareness-days.co.uk Listen along and see the many ways that your content can be enhanced by using awareness days.

With so much jargon involved in marketing these days, it can be difficult to know your CPM from your CRM. In this episode, Esther and Melanie run through some of the most used as well as some recent additions to the bunch of acronyms that marketers use. Which ones have you heard being used? Which do you use yourself? 

What are backlinks and how do they benefit your business? Who should be doing off-page SEO? The answer to these and many other questions are discussed in this episode.

Customers are important for all businesses, but do we truly value them? In this episode, Esther and Melanie discuss the value of customer relationships - turns out it has a lot to do with your hands...

In this episode Esther emphasises the benefits of attending events. Esther discusses the advantages of networking, personal growth, and learning opportunities that come from stepping out of the daily business routine. Some of the events she mentions are ATOMICON, UpliftLive, Digital Women and Social Media Fest. What events are you attending this year?

Are you ever at a loss for what to write on your website? Are you struggling to get people to your website organically through your content and the keywords you use? In today's episode, Esther and Melanie are joined by Rebecca Boyle, Copywriter, who explains the importance of good content on your website and the difference hiring a copywriter can make.

In this day and age we hear a lot about Artificial Intelligence and how it will take our jobs so Esther and Melanie decided to discuss it further in the context of their own jobs in marketing. Do you agree with them? How are you using AI in your business and marketing?

In this episode, Esther and Melanie give some key metrics to track in your marketing campaigns. It's important to track what's working and what's not. Likes are not as valuable as sales or conversions. Knowing what you want to achieve before starting a campaign will help you decide which KPIs (Key Performance Indicators) to focus on as no two campaigns are the same. Are there any key m...

In a world where customers are online 24/7, expecting answers to their questions, how can we be there for them without burning the candle at both ends? One answer to that can be found in this episode. By setting expectations and having consistent times to show up online, your audience will come to expect it and look forward to it.

Pinterest is a bit of a forgotten platform for many businesses. In this episode, Lucy McVey answers Esther and Melanie's burning questions about who should be on Pinterest, how often to post, and what benefits it has for businesses to be there. The answers are very enlightening.

In today's episode, Melanie explains all about cluster marketing - what is it, how to use it and more. Listen in for great information and be sure to send us any questions you might have about any aspect of your marketing

Hands up who has Alexa or Siri at their beckon call? We are entering the era of voice assistants at an alarming rate, so what are you doing to keep up? Is your website fully optimised for search, including voice search? Or are you like Hyundai and need to release an advert so your customers know how to pronounce your brand name in order to search for you? This is just one of the examples Esther an...

In this episode the ladies are joined by Gary Evans, founder and CEO of Feedalpha. Gary explains about how Feedalpha began and how the advancement of Artificial Intelligence has shaped its recent path. Tune in to learn more about this Irish business that is helping SMEs and entrepreneurs around the world with their social media marketing.

International Women’s Day is coming up, so in this episode, Esther and Melanie celebrate women-owned businesses and are pleasantly surprised to learn some statistics about female business owners around the world. Tune in to listen as they give a shout out to some impressive women they know personally too. Did you know these stats? Are you as surprised as our hosts are? 

In this episode, Esther asks resident Google Business Profile (formerly Google My Business) expert, Melanie all about the need to have yet another social media profile set up. Melanie explains all the benefits that come from having your business registered on Google and best of all - it’s free! Listen in, claim your profile (if you haven’t already), and if you need any help, Melanie is the one to...

What are brand archetypes? How do they work? Why are they important? Is it just for start ups or can established brands also benefit from knowing their brand archetype? We had so many questions for our guest, Carol Gaffney of Gaffney Studios, who thankfully explains it all in lots of detail in this episode.