The Monday Morning Marketing

Being a guest on a podcast is a great way to let everyone know what you do and why they should turn to you when they have a problem you can fix. Guesting on podcasts is usually free, it's content that you can share on your own channels (hopefully evergreen so you can share time and again) and doesn't generally take much time to record. Be sure to listen to this episode for tips on how to be a gues...

Email marketing is one of the tools that marketers all agree you should be doing but can't agree on how often, which platform or what to send. In this episode, Esther and Melanie talk to Erika Robinson about how Constant Contact can help improve your email marketing. Plus they discover that Constant Contact does so much more than email marketing and has been around for 30 years! Do you use email m...

AI is on the rise and with it AR (Augmented Reality) and VR (Virtual Reality) but how can you adopt these into your business? In this episode, Esther and Melanie discuss some of the many ways AR and VR can lift your marketing to the next level. Are you ready?

In this 5th anniversary episode of The Monday Morning Marketing Podcast, Esther and Melanie talk to the Queen of Facebook, Mari Smith about using AI in social media marketing. Are you using AI? Tell us about your experiences with it.

With the rise of AI in 2024, that was an easy thing to predict that will continue to influence marketing in 2025 but what else will be big? In this episode, Esther and Melanie are joined by lots of special guests giving their marketing predictions for 2025. Do you agree or disagree? What would you add?

2FA, or 2 Factor Authentication is a security system that requires two different forms of identification in order to access something. It is a necessity these days to protect your online assets using 2FA (although Esther has a lot to rant about it). Listen in to the various methods you can doubly protect your business online, especially your social media accounts.

What is personal branding and why is it important? In this episode, Esther and Melanie are joined by Christine Gritmon to discuss this topic. Are you focusing on building your personal brand? Maybe it's something you should think about for 2025.

Lead magnets are a great way to let people see how much knowledge you have or how you can help them, or they can be used to give a discount on their next purchase. Whatever you offer as part of your lead magnet, it's important to have one. In this episode, Esther and Melanie discuss lots of different options on what you can use as a lead magnet and they also let you know why they're important. Let...

In this episode, we’re diving into the exciting world of live shopping with Eitan Koter, a seasoned expert in e-commerce and digital transformation. With a wealth of experience helping brands connect with audiences in innovative ways, Eitan shares his insights on how live shopping is reshaping the retail landscape, building authentic customer connections, and driving real-time engagement. Whether...

We all know how quickly the world of marketing and social media moves, so when it comes to the latest trends, newest platforms etc, is it important to keep up or is it simply impossible? That's what Esther and Melanie discuss in this episode of the podcast. We can all find ourselves struggling to keep up with the latest trends or even unsure how to use them in your business, but have you ever cons...

Podcasting is a great way to get your message out and have your voice heard. The barriers to entry are low, so what's stopping you? In this episode, Esther and Melanie speak to fellow podcaster Aoife O'Brien about podcasting and more. Take a listen and let us know if you will start a podcast.

There are a number of reasons why people buy your products and services. In this episode, Esther and Melanie break down some of the reasons why people buy as they focus on consumer behaviour - the psychology behind the purchase. Grab a pen and paper and get writing notes to help you.

Graphic design is an important element of your marketing. In this episode, Esther and Melanie talk to Ange Lyons of Lyons Creative about all things design, including Canva! Listen in for some real nuggets of information you can implement today.

In this episode, Melanie takes us through the top things to include in our elevator pitch and tagline. Grab your pen and paper, take notes and make the relevant changes you need to make. Were you already including these things? Did anything surprise you? Let us know!

Last year, our hosts interviewed Meriem Nacer all about PPC in episode 177. So much has changed since then so listen to this episode for up to date advice before running your online campaigns.

Who is Esther Ocampo? Who is Melanie Boylan? After almost 5 years of presenting The Monday Morning Marketing Podcast, it's time to find out more about the award-winning hosts.

Planning ahead is a great habit to get into. Planning one quarter ahead is about as far in advance as Esther and Melanie recommend because you never know what's around the corner. Listen in to this episode for some top tips on what to include and how to plan out your marketing.

There are so many options out there for software to help us in the day to day running of our business but how can you know what’s good and what’s not? In this episode, Esther and Melanie talk about some of the software they use regularly and others they’ve tested recently to help you get an idea if it’ll work for your needs. PD. These are not platforms that pay our duo. These are just honest consu...

In this episode, Esther and Melanie give you practical tips and advice to help you network more effectively. Whether it's doing your homework beforehand or jotting down information about your new contacts, you're sure to hear something that's useful for you.

As you grow your business, you may be considering hiring a part-time or full-time member of staff. Or maybe you're considering firing a member of staff or simply parting company due to less work or a mutual agreement. Whatever the circumstances, Esther and Melanie discuss some of the things you need to consider before hiring, firing or letting go of staff.

A sense of humour is a good thing to have and if you can incorporate it into your marketing you will be able to relate better with your audience. In this episode, Esther and Melanie discuss the virtue of adding humour and not always being so corporate or straight talking in your marketing. How do you add your sense of humour to your online presence?

In this episode, Esther and Melanie talk to Xandrina Allday, Author of Dear Social Media Manager and award-winning International Social Media Speaker. Xandrina has spoken at industry leading social media conferences such as SocialDay and the International Social Media Summit. She is the Founder of Social Retreats, offering social media training and retreats and has been working across social media...

We all want to look our best, right? But can we look "too good"? When we share photos of ourselves online, we're all tempted to touch them up - remove the double chin, the fly away hairs etc. But when we take it to the extreme people may be left wondering who we are when we meet them face to face. The same could be said about our products. Are you guilty of this?

Have you ever wondered what details to consider when building your customer avatar (aka customer persona)? In this episode, Esther and Melanie give you the full breakdown of things to think about, as well as some tips that work for them when they design content for their avatars. Be sure to let them know what works for you.

LinkedIn is a vastly untapped resource for many businesses. The platform has a newsletter feature built in that is something all users should implement and Ella tells us why in this week's episode. Do you use the LinkedIn newsletter feature? We'd love to hear your experience of it.