The Monday Morning Marketing

Do hashtags still work on social media? Is there any reason to keep using them? If so, which ones should you use and why? So many questions to cover in this episode! Let us know if you're still using hashtags or if you've stopped.

LinkedIn Ads - do they actually work? Have you tried running them or are you put off by the cost? In this episode, Esther and Melanie talk with Kristian Downer about why LinkedIn Ads are worth your time and money. Let us know how you get on!

What makes your business unique? What makes it stand out from others in your industry? In this episode, Esther and Melanie discuss different USPs and why it's important to identify yours.

Every business seems to have a subscription or membership for you to join, including Ryanair! So what are the benefits of having one for your business? That's what Esther and Melanie discuss in this episode. Do you have a membership or subscription as part of your business model? Want to come on and tell us about it? Get in touch.

How can you use WhatsApp as an integral part of your marketing? In this episode, Charlie Day explains how to get started and how to grow your business by using WhatsApp. Listen carefully as she gives lots of top tips.

Coca-Cola is a well-established brand that still needs to market its products. Right now they are using the "Share a Coca-Cola" campaign and adding proper names and generic titles to their cans and bottles. Why? To promote the use of user-generated content (UCG) and have more people talk about their brand. How can you implement something like this for your brand? Esther and Melanie give...

What exactly is social engineering and why should (or shouldn't) we use it in our businesses? Well, there is a lot of controversy around it at present with the M&S hack in the UK but that's only one side to it. Take a listen as Esther and Melanie dive into the pros and cons of social engineering (and what you should look out for to avoid the ugly side to it)

What's the best way to deal with a crisis? Start planning before it happens. In this episode, Esther and Melanie talk with Tina Calder about what businesses of all sizes should and shouldn't do when faced with a crisis. Listen in and get your plan in place before you need it.

When you run your own business, or work for someone else, you can get so distracted by everything that you need to do that you forget WHY you're doing it. When you take a minute to remember your "why", you realise what's important, and you focus more on doing it all for the right reasons - whatever they may be. Take a minute today and refocus on your "why" - you'll...

In today's episode, Esther and Melanie discuss why leaving your marketing in the hands of the youngest person in the room isn't usually a good idea. They discuss how, even though Gen Z and beyond have grown up with all things web, social media and digital marketing doesn't mean they know what to do with it. What's been the experience within your business? Have you been schooled by...

With the speed at which social media moves it's hard to keep up. Andy Lambert, founder of Content Cal and author of Social 3.0 joins Esther and Melanie to discuss what's on the horizon for social media, what we should focus on going forward and what channels to keep an eye on.

Setting up a simple email welcome sequence can save you lots of time and effort in the long run. Welcome sequences can be used to automatically send emails to new contacts on your mailing list to introduce them to your different services, or it can be used after making a sale to ask for reviews and to offer discounts for future sales. In this episode, Esther geeks out about them while Melanie roll...

Having an influencer or celebrity take over your social media account for a day or so can have many benefits for your account, depending on your goals of course and making sure you have shared values with the person taking over, but have social takeovers had their day? In this episode Esther and Melanie discuss the pros and cons of handing over your social platforms to someone else. Is this someth...

In this weeks episode Esther and Melanie hone in on one area of the strategy. It's a lot more detailed than perhaps we give it credit and when building a strategy for ourselves or a client, we need to refine it more fully. Listen in and get the tips you need to build a Media Strategy today and listen on for more details to help build yours in the coming weeks.

In this week's episode, Melanie talks about a blog she wrote recently. She outlined all the skills you might consider mastering to help you stay on target with your time management. If you want your weekends, evenings and general life back, this is a must listen! Stop missing important moments in your life and those of your friends and family. Get your pen and paper out today and let's see what yo...

Listen to Esther and Andi chat about customers. Why we need to get back to them, how do we need to better understand them, and what techniques should we be trying? Listen as the conversation moves on to Seth Godin towards the end! Future workshops you should know about!

Why not discuss something REALLY contentious ladies! The role of a Marketer can be small or it can be all consuming. In this weeks episode our duo chat about what they think it should involve and the steps you can take to get there. If you would like to share your journey then tell us in the comments or send us an email about it!

In their episode today, Esther and Melanie speak to Louise Brogan about her brand new book, her trip to Social Media Marketing World and ask the questions that've been bothering you about LinkedIn for the last little while... Listen in today!

Storytelling is a great way to market your business. People love hearing stories and it can make your audience relate to you faster than any other form of marketing. Listen in as Esther and Melanie discuss some compelling stories. How are you using them?

Making content to promote your business can be a time-consuming task. It may involve writing blogs, case studies, recording videos, being on a podcast etc. Did you know that one long piece of content can then be chopped up into smaller pieces and repurposed for use on other platforms? That's what Esther and Melanie discuss on this episode. What else would you add?

Have you had the same branding since starting your business? Have you changed branding recently? Vardeep Edwards, Founder of The Branding Fox, joins Esther and Melanie on this episode to discuss how and why businesses need to rebrand from time to time.

Sales and marketing go hand in hand, so having a sales process is an important part of your marketing and business strategy. In this episode, Esther and Melanie discuss what the process should include and the various steps you need to take to ensure its success. Have you implemented a sales process yet?

Search engine optimisation (SEO) helps your business be seen online. It can have a local focus as well as a global focus. In this episode, Esther and Melanie talk to Sam Sarsten about how to use local SEO to help grow your small business.

Social media is always changing. The latest platform to make lots of changes is Instagram. In this episode, Esther and Melanie discuss what those changes are and how it may affect your account. How have you liked these changes? Let us know via email or any of our social media channels.

What are you charging for your products and services? Is there a way to figure out what your magic number is when it comes to knowing your costs and profits? Esther and Melanie discuss pricing strategy in this episode with the very knowledgeable Charelle Griffith to guide them through their questions.