The MM+M Podcast

Sneha Dave, executive director of advocacy group Generation Patient , discusses a Senate bill that would increase transparency of social-media ads by requiring influencers to disclose payments in a federal database. This week's Trends segment focuses on what a new Federal Trade Commission means for biopharma dealmaking in the year ahead. Music by Sixième Son Check us out at: mmm-online.com  ...

Brian Wieser, CEO of Madison and Wall , explains how the “benefits of being big” spurred Omnicom's takeover of Interpublic Group, and what that scale-play bodes for the new company's healthcare agencies. And for our Trends segment, we’ll discuss public reaction to UnitedHealthcare CEO Brian Thompson’s murder, and the wave of hostility it unleashed on health insurers. Music by Sixième Son Check us...

We formally welcome MM+M’s newest healthcare reporter, Heerea Rikhraj, whose work specializes in uncovering hidden stories at the intersection of race, health and access to care.  And for our Trends segment, we’ll unpack the recent acceleration in MedTwitter’s migration to social media platform Bluesky - and what it portends for public health messaging. Music by Sixième Son Check us out at: mmm-on...

Jared French, partner and creative director at indie agency Holden Ellis, tells Jack O’Brien why his latest campaign for wholesaler McKesson — dubbed Meet the Moment — spotlights the “grit and determination” of healthcare workers  Our Trends segment breaks down president-elect Trump’s latest slew of cabinet picks and what they could mean for the life sciences industry. Music by Sixième Son Check u...

We all are familiar with why preventative care is important for our personal health — it keeps us healthy and enables us to get ahead of any issues so that we’re our best selves at home and at work.  But what if we applied the idea of preventative care to our organizations?  The healthcare industry, more than any other, has gone through intense change over the past five years – from pandemic burno...

Manuel Frank, who left Europe's heavily regulated pharma ad market to become CCO for three U.S. offices of Havas Life, says the job promises to “dramatically” open up his creative possibilities for pharma advertising. In our Trends segment, we explore the industry implications of president-elect Donald Trump’s pick of Robert F. Kennedy, Jr., to lead the Department of Health and Human Services. We...

Leo’s Brian Hilberdink, EVP and president, talks with Jack O’Brien about how the drugmaker is seeding the market ahead of the anticipated launch of its topical eczema treatment. And for our Trends segment, we’ll take a look back at highlights from last Wednesday’s MM+M Media Summit in NYC. Music by Sixième Son Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MM...

Novartis’ Jennifer Yip, clinical digital leader, and Haylo’s Louis Naimoli, VP of programmatic business development, preview their session on the reemerging pharmacy point of care at this week’s MM+M Media Summit, with Marc Iskowitz.  And for our Trends segment, we discuss Novartis’ plan to sponsor the 2025 Eurovision Song Contest, as well as some of the political and policy issues intersecting wi...

In this podcast, George Griffith, EVP of omnichannel marketing at Relevate Health , and Sam Glassenberg, founder/CEO of Level Ex , join MM+M's Marc Iskowitz to explain how Relevate plans to integrate Level Ex's HCP-oriented video-game content into its omnichannel approach, as well as the role games may play in driving deeper engagement and behavior change at scale. Check us out at: mmm-online.com...

Filmmaker Peter Sanders, joined by Dr. Kenneth Egol, tells Jack O’Brien how his cine-history of NYU Langone Orthopedics, which screened at Tribeca this year, is vying to attract a non-medical audience. And for our Trends segment, we’ll talk about the extent to which analysts think Pfizer’s upbeat third-quarter earnings may help fend off a challenge from activist investor Starboard Value. Music by...

Some agencies and pharmaceutical marketers believe that HIPAA-compliant solutions automatically meet all the latest privacy regulations. But, new consumer privacy state laws apply to the average consumer whereas HIPAA is about patient de-identification. This creates two different standards and media agencies and brands have to be aware of both. Today, healthcare marketers need to be especially vig...

Pam Morrisroe, chief marketing officer of Breakthrough T1D (formerly JDRF), tells Jack O’Brien the backstory behind this storied brand’s repositioning, and how the new name is resonating among the adult diabetes population. And for our Trends segment, we discuss the developing case of activist investor Starboard Value and its recent $1-billion stake in Pfizer. Music by Sixième Son Check us out at:...

From emerging pharma to late-stage biotechs, healthcare marketers and communicators are facing increasing challenges. Which is why choosing an agency is more important than ever. Agency leaders Mike Rosich, CEO, Current Group and Josh Hoekwater, SVP of client experience at Genuine, unpack how to bring in the right partners to fulfill both your near- and long-term ambitions. Check us out at: mmm-on...

GE HealthCare’s chief marketing officer Nina Akerley Lindsey previews HLTH 2024 with Managing Editor Jack O’Brien , teases the brand’s announcements and activations at the annual conference and discusses the practical uses for AI in healthcare. Additionally, listen to a roundup of interviews with the winners from the 2024 MM+M Awards. Music by Sixième Son Check us out at: mmm-online.com   Fol...

On the eve of Thursday night’s 21st MM+M Awards gala, Marc Iskowitz interviews jury chair Eduardo Molina , VP business operations and strategy at Ipsen , for his sneak peek on this year’s standout work, and trends to watch out for during a star-studded evening. Music by Sixième Son   Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewson...

In a 2024 independent physician survey, OptimizeRx found that 70% of respondents agreed (or strongly agreed) that synchronizing HCP and DTC marketing streamlines patient care, but only 13% see that strong alignment today. Addressing this gap can increase pharma brands’ ability to drive conversion, accelerate therapy start, and build stronger HCP-patient relationships — but only if they can rethink...

Becky Edwards, chief communications officer for Organon, recaps the increased spotlight on gender balance and female athlete needs at this summer’s Paris Olympics, as well as how womens’ health advocacy can build on that momentum. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read...

In this episode, we dive into the evolving landscape of media strategy, with a special focus on brands with modest- to mid-tier budgets ($5-$50MM). Many of these brands mistakenly believe that their budget forces them to concentrate solely on mid/low funnel performance-driven media, at the expense of crucial branding and awareness efforts. However, with recent technological advancements and the ri...

Join Oliver Nelson, managing director at Evolvics, powered by Syneos Health; and Matt Snodgrass, AI innovation lead at Syneos Health, live on the floor at Digital Pharma East as they discuss conference insights, industry trends, digital transformation and patient engagement. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MM...

Amid a constantly evolving data privacy landscape, identity initiatives have been enabling personalized experiences for audiences in an omnichannel environment. This podcast discussion will explore how PulsePoint powers this approach for HCP and developments on the horizon. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMM...

The healthcare marketing space has changed dramatically over the last decade.  Listen as CEO/founder of EvolveMKD, Megan Driscoll, reflects on the last decade of change, founding and owning an agency during this time and what lessons she’s taken away for her company and on behalf of her clients. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnews...

AstraZeneca’s Kelly Tullo and Merck’s Nevada Heft debrief with editors Marc Iskowitz and Lecia Bushak on the key takeaways from their respective panels at last week’s MM+M AI Deciphered summit, from the brand/portfolio marketers’ perspective on how AI can relieve the MLR bottleneck to the digital privacy director’s advice on avoiding legal pitfalls when tapping into technology. Music by Sixième So...

In a sneak peek of his panel discussion at this Thursday's AI Deciphered summit, Merck’s digital privacy director, Nevada Heft, shares what pharma marketers need to know about the ethical challenges raised by AI, from algorithmic bias in ads to risky chatbot interfaces.  Our Trends segment tackles digital-health firm Noom’s decision to offer a compounded GLP-1 drug through a new weight-loss progra...

Jeanine O'Kane  is president of  Syneos Health Communications — a portfolio of agencies spanning advertising, public relations, patient advocacy, medical communications, managed markets and naming and branding. Formerly president of the US public relations group at Syneos Health Communications, Jeanine has been with the organization for more than a decade and has more than 20 years of industry exp...

MM+M’s new editor-in-chief, Jameson Fleming, makes his debut on the podcast to talk about covering the agency beat, his viral story about Philadelphia Flyers mascot Gritty, and the science of audience development. Music by Sixième Son Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To...