The MM+M Podcast

Guided by complex regulatory and trademark requirements, brand teams have often had to sacrifice creativity for compliance. Traditional naming methods, unchanged for decades, alongside crowded markets have led to shrinking white space, high attrition rates and weakened brand strategies. In this episode, Joe Daley, president of Addison Whitney, powered by Syneos Health, explores how Ari, the indust...

Longtime MM+M staffer Marc Iskowitz, who's passing the baton after 15 years, takes a walk down editorial memory lane with colleagues in this farewell episode.  We also bring you audio highlights from last Thursday’s MM+M Transform conference. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M &n...

Sabrina Traskos, VP of global procurement for Regeneron, explains how marketing procurement is trying to coexist with AI by developing new compensation models that aim to ease tension in the relationship between agencies and in-house marketers. And for our Trends segment, we talk about the massive, ongoing layoffs roiling HHS, and one very high-profile resignation at the FDA. Check us out at: mmm-...

Avalere Health has united its 1,500-plus experts in a single mission to ensure every patient is identified, supported, treated and cared for equally.  Every Patient Possible  is about tackling the issues that are important for patients, no matter who they are or where they live, and creating solutions that drive change for every patient everywhere. During a recent MM+M podcast, Marc Iskowitz, edit...

Maria Lloyd, VP at Harrow, explains the pharma company’s newly launched DTC program, meant to help patients access its dry-eye treatment at a reduced cash price, as well as patient-centric models as a blueprint for others, in conversation with MM+M’s Lecia Bushak. And for our Trends segment, we discuss the spate of editorials written by mainstream and medical media in response to the Trump adminis...

Alise Reicin, president and CEO of Tectonic Therapeutic, tells MM+M’s Marc Iskowitz how women are breaking biotech’s glass ceiling, piece by piece, and what companies can do to boost representation of women in the biotech C-suite, despite the attacks on DEI nationally. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X:...

NCODA ’s Sharita Howe, Acclinate ’s Camille Campbell and MBooth Health’ s Tayla Mahmud sit with MM+M ’s Heerea Rikhraj to discuss the state and future of health equity - a key theme that has been under fire as federal funding cuts and a rollback of diversity, equity and inclusion persist across multiple industries.  Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTo...

2025 is finally upon us and the trends for healthcare marketers continue to evolve. EHR is quickly growing into an industry favorite for engaging HCPs in a contextually relevant location, brands and agencies are embracing Next Best Engagement (NBE) strategies to fine tune their media, and data quality remains an ever-important aspect of a marketer’s toolkit. Join Louis Naimoli, who is the VP of pr...

GCI Health's Kristin Ryan and MedFluencers’ Dr. Adam Goodcoff recap a key theme discussed during the health track at this week’s SXSW conference - the need for authenticity in an AI world - in conversation with MM+M’s Heerea Rikhraj and Jack O’Brien. And for our Trends segment, we’ll share reflections on the five-year anniversary of the COVID-19 pandemic in America. Music by Sixième Son Check us o...

Kevin Morra, co-founder of Power to the Patients , speaks with MM+M’s Jack O’Brien about how the advocacy group rallies A-list artists - from Fat Joe to the Foo Fighters and Shepard Fairey - to the cause of healthcare price transparency, and why Trump’s executive order could boost those efforts. Music by Sixième Son Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTo...

Walgreens’ Ramita Tandon, chief clinical trials officer, explains how the pharmacy chain is working with biopharma to enhance research inclusivity amid ongoing challenges to DEI on the federal and corporate level, in a conversation with MM+M’s Heerea Rikhraj.  For our Trends segment, we’ll discuss what the end of the semaglutide shortage means for Hims and Hers and other telehealth firms that have...

In this podcast, we delve into strategies and tactics for a successful launch in a competitive landscape, exploring key elements such as market analysis, brand messaging, omnichannel execution and data-driven optimization. Through real-world case studies, we showcase how PRI has helped clients achieve remarkable results. Join us as we unlock the secrets of effective product launches and gain insig...

Sara MacDonald, CEO of non-profit Life Science Cares , discusses how biopharma firms are committing their time and proceeds to community impact, in a conversation with MM+M’s Marc Iskowitz. During our Trends segment, we’ll discuss how the Trump administration’s HHS cuts are impacting the federal regulatory landscape. Music by Sixième Son Check us out at: mmm-online.com   Follow us:  YouT...

In what can seem like a polarizing pharma-PBM dynamic, MM+M 40 Under 40 honoree Mnwabisi Mbangata, associate director, market access strategy at Vertex, explains how he looks to build bonds with payers, in a conversation with MM+M's Heerea Rikhraj. And for our Trends segment, we'll break down all the analysis of ads from healthcare brands that aired during Super Bowl LIX, including our opinion on...

Sharon Callahan and Nick Colucci, this year’s inductees into the Medical Advertising Hall of Fame , look back on their pioneering efforts to architect the holding company model and the big health agency merger, in a conversation with MM+M’s Marc Iskowitz. And for our Trends segment, we discuss which health brands will run ads during this Sunday’s broadcast of Super Bowl LIX. Music by Sixième Son  ...

TKTK Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for informati...

Calcium + Co.’s Greg Lewis, group president and managing partner, explains why 2025 may be a year of AI pragmatism, as pharma develops more concrete use cases and ways to harness genAI from a health perspective, in this wide-ranging interview with MM+M’s Jack O’Brien. And for our Trends segment, we’ll discuss the health-comms chaos unfolding on Capitol Hill caused by the Department of Health and H...

In this episode, Marc Iskowitz, MM+M’s editor-at-large, rounds up the five executives he interviewed over the first two days of the 2025 J.P. Morgan Healthcare Conference.  Hear a variety of takes on the state of dealmaking, from the CEOs of a blood-testing startup and clinical-stage biotech firm to the CFO of a med-tech company and the CMO of a health benefits firm. Music by Sixième Son Check us...

James Potter, executive director of the Coalition for Healthcare Communication (CHC), tells Lecia Bushak what health policy issues pharma marketers should keep their eye on, including a possible attempt at a direct-to-consumer ad ban on TV. And for our Trends segment, we’ll recap some of Trump’s early healthcare moves. Music by Sixième Son Check us out at: mmm-online.com   Follow us:  Yo...

With the 2025 J.P. Morgan Healthcare Conference underway, MM+M’s Editor-at-Large Marc Iskowitz provides an on-the-ground update from San Francisco.  Additionally, Managing Editor Jack O’Brien, Senior Pharma Reporter Lecia Bushak and Reporter Heerea Rikhraj discuss Publicis Health Media President Andrea Palmer’s takeaways from the 2025 Consumer Electronics Show as well as Haleon’s Dry January event...

In this MM+M Fast Break, Jack O’Brien talks former New England Patriots star Vince Wilfork about his role in Tums’ Foodball partnership with DraftKings. Check us out at: mmm-online.com Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and origina...

In this MM+M Fast Break, Jack O’Brien talks with Alison Woo, formerly of GSK, Novartis and CNN, about the four major healthcare takeaways at the 2025 Consumer Electronics Show in Las Vegas. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and or...

Jeff Berg, president of AbelsonTaylor Group, offers an independent’s perspective on last year’s announced merger of Omnicom with Interpublic Group, in an interview with Jack O’Brien. And on our Trends segment, Marc Iskowitz previews the 43rd annual J.P. Morgan Healthcare Conference, kicking off next week in San Francisco.  Tune in, as well, for a big reveal involving the brand’s spring conference,...

Listen to a compilation of MM+M’s most memorable talks of 2024, highlighting everything from the summer Olympics to some of our favorite awards shows to interviews with new staff members.   Music by Sixième Son   Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most...

Important points to know about engaging your target customers in the EHR brought to you through a practical and real-world myth versus reality format. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here....