The MM+M Podcast

The rise of the un-agency — Princeton10 and the future of pharma marketing. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecas...

Join us as two thought leaders from Lumanity delve into the evolution of their organization and how they are approaching the transformative impact of AI for their clients in today’s environment. Discover what surprised them most on their AI journey and what they are most excited about moving forward. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Inst...

What does it take to turn complex science into marketing that actually moves people? In The i2Vision Effect, the team at i2Vision shares how their strategy-first approach powers everything — from crystal-clear briefs to campaigns that actually change patient lives. Whether launching Balance Opthalmics FSYX device or designing the Residen.com website from the ground up, i2Vision is helping brands g...

Join Deloitte Digital leaders as they delve into the current state of the industry and discuss the future of customer engagement for pharmaceutical companies. Learn what leaders should be considering today and the key impacts that will come from these decisions in the months and years to come. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram:...

What makes DFG uniquely valuable in the marketing, comms and media landscape? Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplec...

Justin Freid, chief media and innovation officer, and Melissa Giordano, chief client officer explore the healthcare industry’s need for patient-centricity, positioning CMI Media Group’s capabilities to emphasize consumer-driven strategies and global reach. They'll discuss critical industry trends and emerging opportunities, providing insights into the forces shaping the future of media and marketi...

The 2025 MM+M Agency 100 has been released! For this week’s episode, the MM+M editorial team unpacks the 2025 MM+M Agency 100 list. Editor-in-chief Jameson Fleming , managing editor Jack O’Brien , pharma editor Lecia Bushak and reporter Heerea Rikhraj discuss the agencies that moved up and down the revenue chart as well as key trends like the advent of AI and the evolving relationship between agen...

The 2025 MM+M Women of Distinction ceremony is here! Every year, we honor dozens of renowned women leaders who have contributed mightily to the medical marketing industry – whether as an agency lead, a pharma client or a media exec. We also recognize our Women to Watch – the ascendant talent who will come to leave their stamp on the industry sooner than later. In this two-fer episode, you’ll hear...

As part of MM+M’s coverage of AAPI month, reporter Heerea Rikhraj sits down with Sheldon Zhai , president and head of technology and AI at Supreme Group, to chat about his journey as the founder of Supreme Optimization, as well as the future of marketing and AI. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMne...

As far as healthcare conferences go, the American Society of Clinical Oncology (ASCO) annual meeting is the top of the crop. Every year, thousands descend on Chicago for days worth of oncology-focused presentations, data readouts and industry-shaping news.  Ahead of ASCO this weekend, Eisai’s Dr. Corina Dutcus speaks with Pharma Editor Lecia Bushak to preview the annual oncology megaconference. Ad...

Jon Nelson first appeared in MM+M’s coverage in December 2021 when he penned an op-ed about his patient journey with mental illness. Over the ensuing years, Nelson has dedicated himself to mental health advocacy and — in his words — the mission of “pulverizing” the stigma around depression and mental illness. Since May is Mental Health Awareness Month, Nelson joins the show for a conversation with...

This session explores CMI Media Group’s continuous strive for innovation and Eli Lilly's commitment to improving health portrayals in media. Driven by the understanding that onscreen narratives significantly impact real-world health outcomes, this conversation explores Lilly's strategies for addressing the underrepresentation and misrepresentation of chronic conditions in film and television, focu...

Ahead of the end of Dead & Company’s residency at the Sphere in Las Vegas, managing editor Jack O’Brien talks with 2025 MM+M 40 Under 40 honoree Joey Cohen of Flora Management. For this week’s MM+M Fast Break, Cohen draws parallels between jam bands and point of care marketing for pharma brands. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram...

Plenty of health policy changes were announced during the first five months of 2025 – however, many medical marketing industry stakeholders are focused on one policy proposal that hasn’t been unveiled yet: a ban on pharmaceutical advertising. In this week’s episode, reporter Heerea Rikhraj speaks with CheckedUp CEO and 2024 MM+M Pinnacle Award honoree Dr. Richard Awdeh about the potential ban on p...

In this MM+M Fast Break, Pharma Editor Lecia Bushak talks with Dynavax chief medical officer Rob Janssen about the company’s latest survey on Hepatitis B vaccination, as well as what medical marketers should keep in mind when it comes to the current vaccine messaging landscape. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline T...

In this episode, leaders from Salix Pharmaceuticals and Syneos Health Communications share their real-world journeys to becoming truly "omni-ready" — from overcoming data roadblocks to rethinking ROI and scaling strategic pilots. Hear how cross-functional alignment, mindset shifts and bold decisions shaped their omnichannel success and get practical insights for navigating your own transformation....

Over the course of 30 years, in a variety of marketing, medical and leadership roles, Camille Lee has demonstrated an ability to drive transformative growth across diverse therapeutic areas. For this week’s episode, Lee – who serves as SVP, U.S. head of immunology at UCB – previews the 2025 MM+M Pinnacle Awards and reflects on what it means to receive the career achievement honor. After that, mana...

In this MM+M Fast Break, Managing Editor Jack O’Brien talks with actress and MS patient advocate Selma Blair about her awareness work, what medical marketers need to know about working with celebrity ambassadors and how media is impacting the spread of health information. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter...

Publicis Health Media is hosting its fifth annual HealthFront conference on Wednesday and Thursday, with programming featuring medical marketing leaders discussing the evolving nature of the health media and advertising opportunities for pharma brands. Additionally, top talent speaking on the stage will include comedian Chelsea Handler, actress and activist Sophia Bush as well as actress and MS pa...

In an information-overloaded environment, how can we make sure that the right cancer treatment finds the right patient? That’s the question Amino, a marketing agency dedicated to oncology, aims to answer. Josh Righter, head of Amino, explains how. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To re...

It’s all about GLP-1s on this week’s episode.  Pharma Editor Lecia Bushak speaks with Fractyl Health CEO Harith Rajagopalan about the company’s prospects in the weight loss space, the recent developments in the GLP-1 arms race and how this will impact marketing around these disease states in the future. For the Trends segment, we’re continuing the GLP-1 focus with an update on how Eli Lilly is ove...

In this MM+M Fast Break, reporter Heerea Rikhraj talks with Bithiah Lafontant , director of corporate communications at ViiV Healthcare, about the impact of HIV on young people as well as the importance of providing resources for HIV prevention and linkage to care.   Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @...

In this MM+M Fast Break, Managing Editor Jack O’Brien talks with Snow Companies founder Brenda Snow about detailing her MS patient journey in her new book, Diagnosed: The Essential Guide to Navigating the Patient’s Journey . Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more...

Marijuana has never been more popular in America and many believe there could be opportunities to utilize the drug for pharmaceutical purposes. So what’s the hold up? Ahead of 4/20, Managing Editor Jack O’Brien talks with MMJ International Holdings CEO Duane Boise about growing pharmaceutical cannabis and what medical marketers need to know about the state of the legal cannabis market. For the Tre...

As the biopharma industry's needs evolve, discover how moving beyond the traditional network agency model can lead to more effective, integrated solutions. The transformation from ClinicalMind to Woven Health Collective highlights the power of intentional collaboration and patient-centric approaches. This conversation is essential for health care professionals, strategists, and innovators looking...