The MM+M Podcast

At the end of last month, Klick Health nabbed a pair of major honors in Cannes: Healthcare Network and Agency of the Year . This marks a capstone achievement for an agency already enacting plans to expand its reach and capabilities — such as acquiring fellow Agency 100 honoree Oxford PharmaGenesis .  It is indeed a long way to the top, but the view has never looked so good for Klick.  This week, e...

The science on women’s health is still brand new. Women have up to twice the rate of side effects from drugs compared to men, but were only federally required to be included in clinical research in 1993. On the policy front, there’s a 30% lower reimbursement rate for female patients. And only 8 to 10% of the NIH’s funding budget goes to women’s health research, despite women making up half of the...

When you look across the vast, ever-expanding GLP-1 landscape, you see a handful of key players with different services offered. One of them is Noom , which attempts to differentiate itself from other telehealth shops by billing itself as a “behavior-change company.”  Simply put, Noom takes a lifestyle-based approach to weight loss, delving into the habits of its users and reorienting them towards...

Healthcare organizations strive to elevate user experiences and drive business outcomes with the overarching goal of improving individual lives and the health of society as a whole. Hear from Deloitte Digital leaders, Mark Miller and Aaron Sidorov, as they dive into the future of marketing for health in an agentic world. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online...

Live from Cannes, we're talking about how measurement is evolving in healthcare marketing — from something brands investigate after the fact to something much more foundational to how decisions get made, campaigns get optimized and value gets created in real time. Joining MM+M today are Justin Rosen, head of measurement product at IQVIA Digital, and Scott Ensign, chief strategy officer at Butler/T...

Recorded live from Cannes Lions 2026, this MM+M x GSW podcast explores the ideas, innovations and cultural shifts shaping the future of health marketing. Jillian Brooks, SVP, group creative director at GSW LA, and Chris Ovdiyenko, SVP, experience director at GSW Columbus, unpack the biggest themes emerging from Cannes, from the growing influence of AI-powered creativity and immersive brand storyte...

Digital marketing is the most flexible and efficient channel for engaging healthcare providers (HCPs) through non-personal promotion. Yet, many brands still base their digital execution on rigid targeting strategies rooted in personal promotion and expensive legacy vendors. To reduce costs and drive real-world outcomes, pharma marketers must seek scalable, AI-powered HCP marketing solutions with s...

Point of care (POC) has evolved from waiting-room pamphlets into one of pharma media’s most powerful opportunities: a trusted, measurable channel that connects brands with patients, caregivers and providers when health decisions are made. In this episode, Health Monitor CEO David Paragamian and MM+M editor-at-large Steve Madden explore what modern POC can do today, from omnichannel strategy and NP...

Welcome to the MM+M Podcast, or as we call it this week, “the Cannes Lions winners circle.” We now know which medical marketing work took home the bronze, silver and gold Lions in the Pharma , Health and Wellness , and Lions Health Grand Prix for Good .  We also know who took home the Healthcare Network and Agency of the Year honors. Spoiler alert , it was the same Toronto-based firm. We have thou...

Most launches in crisis don't announce themselves. There are little signs like reopened decisions, leaders in the weeds and momentum that starts to fade. In this episode, we break down a new trend in product launches and what to do if you're already in the thick of it. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews...

Commercialization is becoming increasingly connected, complex and accountable. In this MM+M Agency 100 conversation, BGBx CEO David Coman discusses what has changed, where organizations struggle and why success increasingly depends on connecting strategy, evidence, access, analytics and execution. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMne...

As healthcare brands navigate increasing uncertainty, from rapid AI adoption to shifting market dynamics and evolving patient expectations, traditional planning models are being put to the test. In this MM+M x Syneos Health Communications podcast, Carolyn Stephenson and Carrie Mazza explore the need for a more adaptive, scenario-based approach to strategy. Grounded in the momentum behind Scenario...

It’s not easy to talk about cancer. After all, cancer is a broad, yet deeply personal disease state. There are common cancers, rare cancers, cancers with preventative treatment options and challenging cancers that are usually terminal.  Nearly every medical marketing agency has to message around this incredibly complicated, sensitive health topic – for some it’s even their sole focus.  Across MM+M...

The oncology landscape is shifting fast toward APPs being the standard of care due to a growing doctor shortage and nearly 30% of oncologists nearing retirement. Community oncology has emerged as a critical and often underleveraged setting where much of that change is playing out. This session gives marketers a closer look at those trends, the unique dynamics of community oncology and actionable t...

ASCO is the top scientific and clinical data conference in oncology, but it has also increasingly become an important strategic and commercial inflection point for the entire pharma industry. In this podcast episode, recorded live at ASCO 2026, Inizio Medical chief client officer Nancy Sladicka, Ph. D., and Inizio Evoke chief medical officer Matthew Hoelzle, Ph. D., break down the biggest marketin...

Most oncology stories fail because the core of the value story gets interpreted differently across stakeholders. This episode breaks down how to build and communicate an aligned innovation and value narrative that moves from scientific discovery to clinical conversations, payer decisions, and patient realities without losing credibility. It is designed for teams who live in the data and need a val...

Much like planning a wedding, the MM+M Agency 100 is an exercise in “hurry up and wait.”  This project is the result of a long, time-consuming process that requires steadfast dedication and commitment from everyone here at MM+M in order to see it through to the end.  Then, that special day arrives.  After months and months of tireless work on all things big and small, everything comes together int...

An engaging scientific narrative supported by strong preclinical, clinical and real-world evidence must be clearly communicated to all audiences to establish the value proposition. It starts with a deep understanding of the patient journey and unmet needs, insights into the outcomes that are meaningful, an integrated evidence generation plan and ongoing assessment of communications effectiveness....

Red Nucleus returns to the MM+M Agency 100 conversation with a perspective shaped by evolution across the healthcare lifecycle. In this discussion, leaders explore the convergence of medical communications, market access and advisory, and what it means to operate as a modern “Consultagency.” From a practical approach to AI to the growing gap between information and usability, the episode offers a...

In this conversation, Stephanie Trunzo, CEO, Merge, and Pat McGloin, managing director of health, Merge, talk with MM+M about the future of AI, healthcare marketing and delivering Whole Human experiences. The discussion explores how Merge is embedding AI into its foundation to create more contextual, emotionally intelligent and consumer-centered brand experiences. From the Humanity Suite and AIgen...

Today we’re joined by Mark Maricich, CEO of Maricich, and David Maricich, president and chief creative officer, as the agency celebrates 40 years in business. We’ll discuss the evolution of healthcare and pharma marketing, the growing importance of multicultural engagement, lessons learned over four decades and what’s next for healthcare brands navigating an increasingly complex and diverse market...

Most healthcare digital experiences are designed for a patient who doesn’t exist and a promise they can’t deliver. Lauren DeGeorge, chief client officer at Huge, joins MM+M reporter Bella Czajkowski to discuss what patients actually expect from digital health — and why the gap between expectation and reality keeps growing. From AI-powered patient journey simulation to the lessons consumer digital...

As privacy regulations tighten across the healthcare sector, traditional touch-based tracking models are distorting the true impact of cross-channel marketing campaigns. In this episode, we explore how advanced Marketing Mix Modeling (MMM) and privacy-first identity tracking can reveal your actual marketing channel performance without sacrificing compliance. Learn how to transition from platform v...

Patients are playing a more active role in healthcare decisions as part of a shifting ecosystem that includes HCPs, payers, employers, advocacy groups and industry. This episode explores how lived experience is shaping influence, trust and the patient value equation (outcomes, access, affordability and experience), and what pharma and biotech teams can do to partner responsibly while creating meas...

Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our...