The MM+M Podcast

It’s nearly impossible to discuss the private health insurance landscape in America without referencing the killing of UnitedHealthcare CEO Brian Thompson last December. The shooting unleashed a wave of antipathy directed at insurers and brought deep-seeded, longstanding grievances against these for-profit health entities to the fore. In the intervening months, UnitedHealth Group and the broader i...

In this episode, MM+M Pharma Editor Lecia Bushak sits down with Noom’s CEO Geoff Cook and Chief Medical Officer Dr. Jeffrey Egler to discuss the launch of their new Microdose GLP-1 program, designed to help people lose weight with smaller doses of the popular obesity drugs. They delve into the benefits of “micro-dosing” GLP-1s and the behavioral health components of Noom’s model that aims to suppo...

“I’m a Barbie girl in the medical marketing world?” One year after rebranding from the Juvenile Diabetes Research Foundation to Breakthrough T1D, the healthcare advocacy organization made headlines earlier this month for its work on the latest Barbie doll. Breakthrough T1D collaborated with Mattel to create the first Barbie doll to feature a continuous glucose monitor (CGM) and an insulin pump. Th...

When it comes to HHS, hundreds of thousands of people have either been fired or left on their own volition as the Trump administration has sought to streamline the federal bureaucracy and reimagine the very idea of career civil service. Some companies have tried to take advantage of the brain drain, such as one 2025 MM+M Agency 100 honoree . In April, Avalere Health announced a number of personnel...

Reporter Heerea Rikhraj sits down with Andrew Schultz , president of PatientPoint Precision , and David Paragamian , CEO of Health Monitor Network , to discuss how marketers can optimize POC marketing to bridge the gap between new knowledge information for HCPs and health equity considerations for patients.  Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMn...

The Trump administration’s widespread cuts to federal funding for scientific and clinical research has adversely impacted hundreds of universities across the country. In the absence of reliable support from the federal government, where can clinical research teams look? Could the answer be private equity? Professor Gökhan S Hotamisligil , the James Stevens Simmons Professor of Genetics and Metabol...

As media habits evolve and audiences fragment across screens, pharma marketers are reassessing where and how to show up. Traditional channels face increasing pressure, while new environments — particularly CTV, OTT, and premium video formats like cinema — are gaining ground for their ability to deliver both attention and measurable outcomes. This roundtable explores how pharma can realign its stra...

It’s been less than a month since the annual adland bonanza, but Cannes continues to drive industry headlines. Some campaigns shined through and earned industry plaudits , including a number of efforts touching on relevant – in some cases, controversial – health topics. One of them is No More Hippocrites , which was developed by sexual health telehealth company Wisp and its agency partner Eversana...

In this MM+M Fast Break, MM+M’s Heerea Rikhraj sits down with Dr. Julius Wilder to chat about “Steps Ahead”, a new documentary focused on the issue of health equity and health disparities folks in Durham, North Carolina face.  The documentary was produced in collaboration with Health Monitor Network . Check it out here .  Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online...

Pharma commercialization is more of an art than a science. While the focus of an executive is always on the science, the job requires a certain degree of tact.  This week, senior pharma editor Lecia Bushak speaks with Justin Holko , SVP of the global oncology/hematology commercial business unit at Regeneron Pharmaceuticals , about the top commercial and marketing trends in pharma. For the second h...

In this special episode of the MM+M Podcast , we sit down with Dr. Osama Hashmi — dermatologist, cofounder and chief product officer at Impiricus — alongside practicing physician Dr. Bilal Ahmed — an interventional/structural cardiologist, cofounder and CSO of Lylah, a personalized microbiome therapeutics company — to explore how artificial intelligence is transforming the way healthcare professio...

Join Frank Mazzola, chief creative officer, Real Chemistry; and Alok Gadkar, cofounder, CEO and CCO, Tuesday Communications, to hear stories from behind the jury room door. As members of this year’s Pharma Lions Jury, Mazzola and Gadkar share what it’s like in the room, trends from this year’s awards and how pharma clients can get engaged. Check us out at: mmm-online.com   Follow us:  Yo...

As AI threats are becoming more sophisticated and privacy laws and AI regulations are rapidly evolving, the need for transparency and responsible practices has never been greater.  Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original re...

What does it take to secure, plan and execute a main stage presentation at Cannes? Christopher Charles, executive creative director at 21Grams, and Fiona Cauley, a comedian with Friedreich’s Ataxia, who recently opened for Nikki Glaser, are fresh from their presentation on the main stage at Cannes. Hear the behind-the-scenes story of their presentation, how it went and what they believe the impact...

Whether it’s building trust or ecosystems, the key to effective consumer engagement is being open. This point was driven home repeatedly during this podcast from on the ground at Cannes. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting i...

What Cannes taught us about health creativity in 2025. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company...

Join Chris Palmer, chief creative officer, BGB Group, and Jameson Fleming, editor-in-chief, MM+M, live from Cannes as they discuss trends, AI and inspiration. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscri...

This discussion explores the dynamic shifts in healthcare media, emphasizing the critical need for omnichannel experiences to engage both patients and HCPs effectively. We delve into the transformative role of AI in media planning, highlighting how bespoke technological solutions are crucial for navigating the unique complexities of the healthcare landscape. We will examine how technology can empo...

Medical marketing has officially been honored at the 2025 Cannes Lions International Festival of Creativity! The Pharma , Health and Wellness Lions as well as the Lions Health and United Nations Grand Prix for Good were doled out Monday. Additionally, IPG Health reigned supreme once again, as FCB Health was named Healthcare Network of the Year and Area 23 was named Healthcare Agency of the Year. T...

Cofounder and president of MyHealthTeam and Swoop chief patient officer Eric Peacock reveals how listening to patient voices can transform pharma marketing strategies. Peacock shares compelling examples and personal experiences, offering a fresh perspective on patient-first marketing in this episode of  The MM+M Podcast . Learn how your brand can create more resonant and effective campaigns by lis...

Explore how Precision AQ is redefining what access means in healthcare — from patients and providers to payers and capital. Join Dan Cummings and Isabella Sergio as they share personal insights, articulate the company’s mission and describe how a culture of collaboration and innovation is shaping the future of access solutions. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-...

Since McKinney Health burst onto the scene in 2022, it has been carving out its place at the intersection of health and life. For the second year in a row, the agency has landed on the MM+M Agency 100 list with new work for clients including Indivior’s Sublocade and Biogen’s Spinraza. In its latest study, McKinney offers clients insights into how to navigate the state of constant disorientation an...

In a world of slow-moving giants and siloed thinking, Spectrum Science is breaking the mold. In this episode, we sit down with Amy Hutnik, president of Spectrum, and Jill Beene, head of Spectrum’s advertising and consulting business, to dive into how the agency is rewriting the rules of healthcare marketing by ditching the outdated playbook and leaning into a future-ready model built for speed, ac...

In the noisy and evolving AI and the tech landscape, marketers can easily misdirect their time, energy, and resources. Listen in as Merge's Stephanie Trunzo and Pat McGloin bring clarity with a grounded discussion on AI, personalization, the growing significance of data ownership, and the impact of consumer strategies on patient experiences. Avoid the pitfalls with actionable insights to guide the...

In a world of algorithms and buzzwords, we're cutting through the noise. Applied, Not Artificial explores how AI delivers real impact in pharmaceutical commercialization — when it's grounded in context, fueled by human insight, and aimed squarely at results. This isn't AI for show. It's AI for  go . At the core is our  OMNI KNOW-HOW  — a deep understanding of how to extract more value from data, i...