The MM+M Podcast

This series will explore the history of Alzheimer’s, living with the disease day-to-day, the highs and lows of developing drugs to treat it and what can be done to improve the situation for caregivers. Me and My Alzheimer’s is an MM+M production from Bill Fitzpatrick , Haymarket Media’s senior producer of podcasts as well as MM+M Senior Editor Jack O’Brien . If you have suggestions for story ideas...

SHOW DESCRIPTION LONG Monica Martin De Bustamante , senior partner at Trinity Life Sciences , analyzes the Medicare-negotiated prices of the first 10 drugs under the IRA, including the Biden administration’s claimed savings, in an interview with Senior Editor Jack O’Brien .  For this week’s Trends segment, we talk about the marketing push around the start of the respiratory vaccine season, includi...

Noah Waxman , co-founder of Cactus , tells Senior Editor Jack O’Brien how human-centered design can be applied to healthcare technology and reimagines the care journey more holistically.  For our Trends segment, we talk about two big DTC pharma plays this week, the launch of Pfizer’s digital health platform PfizerforAll and Eli Lilly’s release of a less expensive form of obesity drug Zepbound .  M...

Senior Editor Jack O’Brien speaks with the brain trust behind the Divergent Convergent initiative: Rachel Lowenstein , global head of inclusion and innovation at MindShare , and Kelly Garland Schwarte , executive director and invention lead at MindShare. And for our trend’s segment, we talk about a UMass Chan study that found health experts are the most credible among young adults in social media...

Raja Haddad , chief marketing officer at Prenuvo , talks with Senior Editor Jack O’Brien about the company’s recent PSA web series – Let's Talk About BEEEEEEEP – as well as its popularity among celebrities. In the Trends segment, Jack and Senior Reporter Lecia Bushak do some cleanup on the health-related stories at the Olympics and dive into the CDC’s decision to tell doctors to better manage IUD...

Artificial intelligence (AI) is changing the way healthcare providers (HCPs) engage with health IT and their patients. From AI-driven scribing to intelligent appointment scheduling, HCPs are evolving to embrace these innovations and benefit from their efficiencies. By understanding these AI-driven clinical workflow changes, marketers can begin to embrace an AI-enhanced marketing strategy. Join Ver...

As summer intern Molly Huth , rotation at MM+M draws to a close, she sits for an exit interview with Jack O’Brien and Marc Iskowitz.  Plus, our Trends segment touches on Democratic presidential running mate Tim Walz ’s healthcare policy record and new revelations around Lykos Therapeutics’ MDMA clinical trials .  Music by Sixième Son Check us out at: mmm-online.com   Follow us:  YouTube:...

The digital marketing landscape is changing but the challenge for marketers remains: how to develop campaigns that deliver relevant, actionable content to hyper-targeted audience profiles. That’s especially important during a time when consumers’ desire for personalized experiences and increased privacy is so high. The answer? Finding new data sources and meeting audiences in the moment. Check us...

As Syndax Pharma prepares to roll out its first two drugs, chief commercial officer Steve Closter shares launch plans and the key marketing challenges to shepherding a company out of the clinical stage.  In our Trends segment, we recap pharma-related brand activations and health-oriented storylines at the 2024 Summer Olympics in Paris.  Music by Sixième Son Check us out at: mmm-online.com   F...

Lina Polimeni , Eli Lilly and Company’s chief corporate brand officer, tells Senior Editor Jack O'Brien how the drugmaker will use a marketing push at the 2024 Paris Summer Olympics to build authentic relationships and burnish its image.  In our Trends segment, we explore how President Joe Biden dropping out of the 2024 presidential race affects the Democrats' approach to health policy.  Music by...

Bayer ’s Emma Fountain, VP of R&D projects and a breast cancer survivor, explains how the Inspired By You global campaign has raised cancer consciousness by showcasing members of its oncology team and what inspires them. In lieu of our Policy and Trend segments, we talk about this weekend’s attempted assassination of Donald Trump, explore whether the former president and Republican presidential no...

Dr. Bill Maurice , president and CEO of Mayo Collaborative Services and Mayo Clinic Laboratories , and board chair for the American Clinical Lab Association , describes the marketing challenge of demonstrating the value of the lab for healthcare, in conversation with Senior Editor Jack O’Brien .  Senior Reporter Lecia Bushak recaps a new bill – the PREVAIL Act – that could affect pharma drug paten...

Collette Douaihy , 2024 Cannes Lions Pharma jury president, CCO at Dentsu Health and 2024 MM+M Health Influencer, explains the dearth of award-caliber, regulated pharma work from this year’s festival in the south of France.  Plus, Marc Iskowitz , Lecia Bushak and Jack O’Brien review recent Supreme Court decisions impacting healthcare. These include the court’s biggest abortion-related rulings sinc...

Listen to Jack O’Brien of MM+M and Brandon Pletsch, president of scientific visualization at Real Chemistry, as they delve into the dynamic intersection of art, science and AI innovation in the field of scientific visualization. During the interview, they will discuss the role of scientific art in communicating complex scientific ideas to key stakeholders, how AI has been integrated into this proc...

The future of AI is now. Brands are embracing the evolution of tech and AI to achieve efficiency, speed, accuracy and savings. But, as they say, garbage in yields garbage out. This session with Justin Freid, chief marketing and innovation officer of CMI Media Group, and Daniel Nadler, founder of Open Evidence, will enlighten health brands to the possibilities of AI. Check us out at: mmm-online.com...

In the evolving world of brand and brand experience, healthcare and pharmaceutical companies are redefining their identities and strategies — all as brand purpose and health and wellness trends continue to push the industry into new territories. Join Jamey Hardesty, SVP of scientific and healthcare strategy at Jack Health, Lynne Field, head of strategy at FutureBrand North America, and MM+M's Marc...

There are many hot conversations in biopharma today: market access, AI, transforming field operations. ClinicalMind’s Tom Sproat and 11TEN’s James Lewis discuss how leaders in biopharma can move these conversations into meaningful action, bridging the gap between strategy and execution. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Tw...

Elaine Gamble , former MM+M Awards jury chair and Otsuka Pharmaceutical executive, tells Marc Iskowitz how AI may facilitate pharma brands’ social-care strategy.  In her policy report, Lecia Bushak discusses a new bill signed into law by New York Governor Kathy Hochul aiming to protect kids from some of the damaging effects of platforms like TikTok and Instagram. And for his Trends segment, Jack O...

Roku's head of industry, health & wellness, Michael Singer, and Swoop's VP of partnerships, Shauna Brown, sit down with MM+M's Marc Iskowitz to discuss the CTV landscape. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical market...

Personalization. A ”cookieless future.” Just two of the myriad themes discussed at Cannes last week — and highlighted during this IQVIA-sponsored podcast. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe h...

This IQVIA-sponsored podcast drills deep to highlight very specific ways AI can supercharge healthcare marketing efforts. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by...

SSCG Media Group is a global media agency network dedicated to health. Its mission is to build human connections between healthcare providers, patients and important life-science brands — where and when they’re needed most. But just as importantly, it believes in the power of human connections to drive successful agency-client relationships in service of better business and brand outcomes. Check u...

In the sea of content today, customers are overwhelmed with information and while this content might be reaching them, it’s not necessarily effectively resonating and activating them to change behaviors. Join IPG Health’s Julie Pilon and Jack Vance as they discuss how the network is leveraging the industry’s most advanced data stack for healthcare with AI to fuel renowned creative output for clien...

Design moves people, and the bottom line follows. In this episode, discover the transformative power of design for healthcare brands and how it can set them apart. With case studies, real-world evidence and everyday strategies, Joe Temple and Matt Noe of Minds + Assembly share what it means to get undeniable results by design. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikT...

Steve Madden , editorial director for Haymarket Business Media Group , works the Croisette to interview Cannes Lions Health 2024 attendees in the French Riviera.  In her Policy report, Lecia Bushak explains how the in-vitro-fertilization debate is playing out in Congress against the backdrop of the 2024 presidential election.  For the Trends segment, Jack O’Brien queues up three items: Kate Middle...