The MM+M Podcast

MM&M"s Larry Dobrow sits down with Nate Gross, co-founder of Doximity and Rock Health, to discuss Doximity's growth and how the company became an invaluable part of most physicians' professional lives. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most ti...

Episode 32: Guy Kawasaki by The MM+M Podcast Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz co...

Sebastian Guth was named president, Bayer Pharmaceuticals, Americas region, in December 2018. He talks with MM&M’s Marc Iskowitz about his first year in the role, where Bayer’s restocking its pipeline and how he plans to ramp up commercial activity before two big brands go off-patent. The episode concludes with a lightning round, during which Guth addresses the trend of big companies ditching...

Last week, results of the Gallup poll showed pharma tumbled to rock bottom on the list of consumer industry reputation, just below the federal government. For a sector that has struggled with its image, this was a new low. But beyond that, the findings also suggest a reexamination of pharma’s marketing priorities may be in order. Mark Bard, co-founder, Digital Health Coalition, puts the poll resul...

From Nike to Patagonia, Uber to Airbnb, brands are weighing in on societal issues. Does this make sense, and can healthcare brands stay completely neutral in the current political climate? MM&M's Marc Iskowitz talks with Karen Tibbals, author and former market researcher for Novartis and Merck whose subsequent ethical and religious education offers her a unique skill set to answer these questi...

VMLY&R's Howard Courtemanche and Tom O'Connell join MM&M's Larry Dobrow to talk agency brands and discuss the continuing evolution of the modern healthcare agency. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting i...

Intouch Group's EVP, innovation and media Justin Chase joins MM&M senior editor Larry Dobrow to talk the evolution of AI tactics in pharma. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscri...

In this episode, members of the MM&M editorial team explain their new Weekly Franchises, a set of columns in which the reporters bring you the best of their beats, from media to policy, creativity to the future of healthcare marketing. Those columns make their debut this week. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonlin...

Where will we see caregivers and patients look to flex their consumer/activist muscles? What are healthcare companies doing to catch up with Amazon, and how should biopharma companies view the latest moves among big pharmacies and insurers? Serial health-econ forecaster Jane Sarasohn-Kahn sorts it all out for MM&M’s Marc Iskowitz on this week’s episode of The MM&M Podcast. Check us out at:...

MM&M's Larry Dobrow sits down with Georgette Pascale and Christian Rodgers of Pascale Communications to discuss pharma's social media evolution and effective strategies for dealing with trolls. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balance...

Amy West, whose pharma career has taken her from brand manager to head of US digital health strategy for Novo Nordisk, shares her take with MM&M’s Marc Iskowitz on three areas where marketers are wading deeper into the tech space: clinical trials, partnering with startups and data privacy. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram:...

Continuing the theme of this month’s issue — Agency 100 — Marc Iskowitz speaks to Renee Wills, client lead and cofounder for A100 member Brick City Greenhouse about the firm’s virtual work style, how the agency model is evolving and what her network-to-indie career path says about the state of the agency world. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @M...

As the 2019 Agency 100 makes its online debut, co-hosts Marc Iskowitz and Larry Dobrow sit down to unpack the content package from this much-anticipated issue. The two editors take listeners behind the scenes to share trends, anecdotes and observations accumulated from their years assembling this bellwether body of in-depth reporting. Check us out at: mmm-online.com   Follow us:  YouTube...

Following the close of Monday's live judging day for the 2019 MM&M Awards, Marc Iskowitz, MM&M executive editor, sat down with jury chair April Mitchell, US and global head of CNS marketing at Otsuka, for a debrief. Mitchell shared her thoughts on the quality of the submissions for this year's awards, the overall state of work in the industry, and the implications of innovations like voice...

MM&M's Marc Iskowitz interviews MM&M editor-in-chief Steve Madden, who is reporting from Cannes this week. The two take a deep dive into the winning work at the Lions Health awards, including McCann Health Shanghai’s Breath of Life initiative for GSK — the first recipient of a pharma Grand Prix since 2016 — as well as its counterpart on the health and wellness side, IKEA’s Thisables effort...

"Health is the new sexy." So says Wendy Chan, executive creative director at McCann Health, which took home a Pharma Grand Prix on Monday for its Breath of Life initiative. Chan and Matt Eastwood, global chief creative officer at McCann, talked to MM&M editor-in-chief Stephen Madden at Cannes about how the idea came about and what the win means for not only the agency but the industr...

MM&M editor-in-chief Stephen Madden caught up with Rich Levy, chief creative officer at Klick Health, at the 2019 Cannes Lions International Festival of Creativity. Levy talked about what's like being on a Cannes jury, his feelings on technology's impact on creativity, how his new job at Klick is going and why people who work for him need to be willing to fail. Check us out at: mmm-online.com...

Sara Holoubek, CEO of Luminary Labs, joins the podcast fresh off a panel she led at last week's Hall of Femme event on changes that can prevent employee burnout. She explains why the panel, during which she discussed the decision to move her firm to a 40-hour work week, elicited some strong reaction. Holoubek also talks about research she conducted on how offices are becoming more "human cent...

What can data tell us about the opioid crisis? IQVIA’s Michael Kleinrock, who trained as a journalist and is now a research director at the firm’s Institute for Human Data Science, joins us from the floor of the BIO convention, taking place in Philadelphia this week, to discuss a panel he moderated on solutions to curbing the epidemic. Kleinrock theorizes as to why neither prescribing patterns (wh...

Just prior to the long Memorial Day weekend, the FDA gave the nod to Novartis gene therapy Zolgensma for one of the leading genetic causes of infant death — spinal muscular atrophy (SMA). The approval also grabbed headlines when Novartis announced the price: $2.1 million. Who better to talk about this than Michelle Rivera, an analyst with inThought Research who did her PhD in SMA. Rivera speaks wi...

Has Seqster discovered the holy grail of interoperability? The San Diego-based startup has developed a tool that pulls health data from multiple EHRs, connecting the fragmented pipes of healthcare. In this episode, Marc talks with Ardy Arianpour, CEO and cofounder of Seqster, about how his team happened upon a solution to a problem that has stumped the likes of Microsoft, Google and Apple. Check u...

Sharon Callahan, CEO of TBWA\WorldHealth and chief client officer of the Omnicom Health Group, joined MM&M senior editor Larry Dobrow to discuss the state of the network-agency union and industry diversity. She also weighs in on the hazards that come with HHS' new rule on the disclosure of pricing information in TV ads. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-onli...

Recorded live from the MM&M Transforming Healthcare conference at the Edison Ballroom in midtown Manhattan, this episode of the podcast features Megan Coder, executive director of the Digital Therapeutics Alliance. She and Marc talk about which are the leading firms in digital therapeutics, what the relationship is between DTx firms and pharma/payers, and how those in the discipline are using...

Long-time agency boss Andrew Schirmer, who’s about a year into his latest role as CEO of Ogilvy Health, stopped by to talk with Larry and Marc about the WPP shop’s integration with Ogilvy and where health fits into the holding company’s three-year turnaround plan. In this wide-ranging interview, Schirmer also spoke candidly about the state of DTC advertising, his top picks for standout creative an...

We're calling today's episode of The MM&M Podcast "Not Your Father's Dudnyk" during which Marc Iskowitz and Larry Dobrow interview Tom Dudnyk about why he started his own agency and discuss the Transforming Healthcare conference panel about the future of value-based reimbursement. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram:...