The MM+M Podcast

ZS managing principal Pratap Khedkar, who leads the company's global pharmaceuticals practice, joins MM&M's Larry Dobrow to discuss how the use of data and AI is revolutionizing the notion of customer-centricity in healthcare. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read...

WebMD chief medical officer Dr. John Whyte joins MM&M's Larry Dobrow to discuss his company's continuing evolution, his FDA tenure and health media coverage of the coronavirus. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original re...

Covid-19 will mark a turning point in AI’s utility to combat an outbreak, said this week's podcast guest, Murray Aitken. As executive director of the IQVIA Institute for Human Data Science, Aitken spoke with MM&M’s executive editor, Marc Iskowitz, about the potential of big data to help track and predict the outbreak’s spread, as well as other areas where healthcare is combining science with a...

Healthline's senior director, medical affairs Dr. Hanh Le joins MM&M's Larry Dobrow to discuss the state of the health media union and the media's coverage of the coronavirus. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original rep...

The podcast's February spotlight on data continues with this week's guest, Nathanael Ren, cofounder and chief growth officer, Buoy Health, whose AI-powered symptom-checker is among a number of app-based screening tools on the front lines of helping detect the novel coronavirus. Nate speaks with Marc Iskowitz, MM&M executive editor, about how Buoy updated its algorithm for coronavirus as well a...

Healio's Matt Holland and Andrea Gaymon join MM&M editor-in-chief Steve Madden for an engrossing conversation about innovating with content, giving clients exactly what they want and the benefits of working for family-owned companies. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M  ...

On this week's podcast, Marc Iskowitz, MM&M's executive editor, spoke with Dr. John Reeves, co-founder and CEO, ConversationHealth, along with its co-founder and chief product officer, Lexi Kaplin, about how pharma is harnessing AI and messaging in chatbots to change the way it communicates, from the basics of "conversational" AI and machine learning to what kinds of chabots are prov...

In this week’s episode, Carolyn Magill, CEO and board member for real-world analytics and evidence firm Aetion, speaks with MM&M’s executive editor, Marc Iskowitz. She offers her perspective on how real world evidence (RWE) is finding its footing with pharma, including an update on its RCT Duplicate collaboration with the FDA, where she sees synthetic trials ultimately carving out a niche, and...

MM&M's Larry Dobrow sits down with Harrison & Star founder and 2020 Medical Advertising Hall of Fame inductee Tom Harrison to discuss one of the agency world's most successful and broadest-ranging careers. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most...

MM&M's Larry Dobrow sits down with reigning MM&M agency entrepreneur of the year Wendy Lund, CEO of GCI Health, to talk innovation within the holding-company structure, growing agency brands… and Tiffany's. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the mos...

In this final installment of the podcast for 2019, Lisa Flaiz, director of multichannel marketing and worldwide digital hub lead for Bristol-Myers Squibb, joins MM&M’s executive editor Marc Iskowitz to sum up the defining marketing trends of the past year—and to share her take on which ones might be a sign of things to come in 2020. You can read Flaiz’s take, as well as those of five other A-l...

In this episode, MM&M's Larry Dobrow and Marc Iskowitz welcome Ritesh Patel, chief digital officer for Health at Ogilvy, for a “digital year in review.” Their wide-ranging chat spans Patel’s standout use cases (or lack thereof) for pharma chatbots and voice tech, as well as his summation of trends like the rise of women-led health-tech entrepreneurialism and the ongoing effort to bring the hos...

A career is a winding road, and leadership consultant Lynn LaPierre’s is no exception. She started off studying neuropsychology then law. While poring over brain scans or legal documents, however, she missed the connection with people. She’s been on the talent side ever since, specifically in life sciences. Coinciding with the reveal of MM&M’s Best Places to Work winners, LaPierre joins MM&amp...

MM&M's Steve Madden spoke with Spectrum Science president Michelle Gross and chief creative officer Justin Rubin about Spectrum Science's recently unveiled corporate rebranding, and what it's like to turn the rebranding focus on yourself. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M &n...

MM&M's Steve Madden and Larry Dobrow sit down with PRWeek's Frank Washkuch to deconstruct the fourth annual ranking of the Top 50 Health Influencers. They're joined by vaccine advocate and MM&M Platinum Award winner Ethan Lindenberger, who recounts his unique path towards becoming a health influencer. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMM...

In this mini episode of the podcast recorded at HLTH in Las Vegas, Marc Iskowitz sits down with Matthew Montelongo, global head of business development in healthcare at conversational-AI firm Orbita, about the company's session, its new research measuring consumer adoption and sentiment for voice assistants in healthcare, barriers to uptake, and what he's gleaned over the first two days of the con...

In this mini episode of the podcast recorded at HLTH in Las Vegas, Marc Iskowitz sits down with Wego Health's David Goldsmith, for his take on Facebook's just-launched tool for preventive health, untapped areas in mining the patient voice, and what he's gleaned over the first two days of the conference. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews I...

In this mini episode of the podcast recorded at HLTH in Las Vegas, Marc Iskowitz sits down with Seqster's Ardy Arianpour, founder and CEO, about his session, the health-data interoperability company's just-announced deal with La Jolla Institute for Immunology, its future plans, and what he's gleaned over the first two days of the conference. Check us out at: mmm-online.com   Follow us: ...

In this mini episode of the podcast recorded at HLTH in Las Vegas, Marc Iskowitz sits down with Dan Trigub, head of Uber Health, about the company's session, its just-announced EHR deal with Cerner, ride-sharing's place in the ongoing evolution of social care, and what he's gleaned over the first two days of the conference. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-onli...

In this mini episode of the podcast recorded at HLTH in Las Vegas, Marc Iskowitz sits down with Lisa Bookwalter, director, Twitter client solutions, health, to talk about her session, what Twitter is doing to stop the spread of misinformation, social platforms as conduits for public-health info, and what she's gleaned over the first two days of the conference. Check us out at: mmm-online.com &nbsp...

In this mini episode of the podcast recorded at HLTH in Las Vegas, Marc Iskowitz sits down with Lisa Bookwalter, director, Twitter client solutions, health, to talk about her session, what Twitter is doing to stop the spread of misinformation, social platforms as conduits for public-health info, and what she's gleaned over the first two days of the conference. Check us out at: mmm-online.com &nbsp...

In this mini episode of the podcast recorded at HLTH in Las Vegas, Marc Iskowitz sits down with Kirsty Whelan, SVP strategy and insights, Imre Health, to talk about which sessions she viewed through a patient-experience and wellness lens, what she's gleaned over the first two days of the conference, and her overall takeaways. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-on...

Live from the Point of Care Communication Council industry summit, MM&M's Larry Dobrow sits down with PatientPoint CEO and PoC3 co-chair Mike Collette to discuss the state of the point-of-care union. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, b...

MM&M's Steve Madden and Larry Dobrow sit down to recap the MM&M Awards which took place on October 10 in NYC. They discuss the judging process, the winners and ideas for next year's big event. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, bala...

MM&M senior editor Larry Dobrow sat down with Quinnipiac University student Peri Bongiovanni to discuss her past internships, the wage gap and Quinnipiac's biomedical marketing program. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and or...