The MM+M Podcast

Genevieve Paquette, chief development officer of medical gaming company Level Ex, joins MM+M's Larry Dobrow to discuss the state of the union for gamification efforts and the company's new COVID-specific levels to its cardiology games. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To...

Dan Trigub, former head of Uber Health who left on Sept. 8 to start his own healthcare company, returns to The MM+M Podcast to discuss his new firm, MedArrive, which is working to bring care into the home and is being funded/incubated by Redesign Health. Dan also offers his “state of the state” on the non-emergency medical transportation (NEMT) business. Check us out at: mmm-online.com   Foll...

Tamar Thompson, VP of government affairs and policy at Alexion Pharmaceuticals, speaks with Marc Iskowitz about how the biotech company, which recently appointed its first chief diversity officer, has evolved on the D&I front and how she personally became involved in spearheading efforts to boost ethnic and gender equity in its workforce and clinical trials. Check us out at: mmm-online.com &nb...

Salvatore Paolozza, Sr director, sales ops, Antares Pharma, speaks about ways he's leveraged technology to ensure Antares' reps maintain contact with doctors, as well as ways the firm is supporting HCPs as the healthcare system accommodates more online visits. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews...

John Kenyon, head of Meredith's Targeted Media Health unit, discusses the launch of People en Espanol Salud and the company's huge investment in the point-of-care space. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in...

Marc Iskowitz, MM&M executive editor, speaks with world-renowned vaccine advocate Ethan Lindenberger about how COVID-19 has led to a surge in vaccine misinformation online, social media's efforts to quell its spread, as well as how the trend may impact medical marketers' promotion of an eventual COVID-19 vaccine. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikT...

In this week's episode of The MM&M Podcast, Sebby Borriello, VP and chief commercial officer of SK Life Science, details his company's experience launching Xcopri, an epilepsy drug, during the COVID-19 crisis. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most...

PatientPoint's Linda Ruschau shares her thoughts on the recent evolution of the point-of-care space. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and...

Pascale Communications' Amy Houck and Vivvi Britton join MM&M's Larry Dobrow to discuss LinkedIn's evolution as an A-list vehicle for health marketers. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical market...

Phreesia's David Linetsky reveals how the point-of-care space adapted its offerings for the coronavirus era in this week's episode of The MM&M Podcast. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical market...

WebMD's Dr. John Whyte returns to The MM&M Podcast to discuss his company's ongoing coverage of the COVID-19 pandemic. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep...

Walter Geer III, SVP, group creative director, digital experience + innovation, TBWA\WorldHealth, Wallye Holloway, associate managing partner, TBWA\WorldHealth and Bryan Gaffin, executive creative director, WildType head up the TBWA\WorldHealth social initiative #BlackHealthNow. The three agency execs speak with Marc Iskowitz, MM&M executive editor, about why they started a conversation about...

Deepak Nath, PhD, president of lab diagnostics for Siemens Healthineers, talks with Marc Iskowitz, MM&M executive editor, about the approach to promoting SARS-CoV-2 antibody testing amid unknowns about its immunity-determining potential, plus his firm’s future plans for educating an expanded group of stakeholders about such testing. Check us out at: mmm-online.com   Follow us:  YouTu...

Bayer's president of pharmaceuticals, Americas Region Sebastian Guth joins The MM&M Podcast for the second time to talk preserving culture and engagement during the COVID-19 pandemic. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and orig...

Fingerpaint head of philanthropy Bo Goliber joins MM&M's Larry Dobrow to discuss her company's virtual internship program and how the virtualization of agency life during COVID-19 has profound implications for the future of work. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To r...

MM&M's Steve Madden, Marc Iskowitz, Sean Ayling and Larry Dobrow serve up a preview of this year's Agency 100 report, including the big cover reveal, a look at agency-world trends and a glance ahead at a potential post-Covid landscape. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M &nbsp...

Evoke Kyne's EVP, head of social media Kate Callan joins MM&M's Larry Dobrow to discuss social media in the era of COVID-19 and how clients have adapted their tone and content. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original re...

Everett Crosland, SVP of commercial for digital therapeutics firm AppliedVR, offers his take on how various aspects of market access for digital therapeutics are being transformed in the wake of coronavirus. This is the third in a series of MM&M podcasts called Marketers@Home, which looks at how healthcare marketers are adjusting to COVID-19. Listen to the first two in the series on our podcas...

Kathleen Starr, PhD, is the Managing Director, Behavioral Science and Insight at Syneos Health. In this installment of The MM&M Podcast, she talks about some of the insights she shares in her new book, Why We Resist: The Surprising Truths About Motivating Behavior Change, and their implications for healthcare marketers. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-onli...

MM&M Marketers@Home Podcast: Pharma brand management in the age of coronavirus Paul Murasko, senior director and head of digital customer interaction for the North American market at pharma company Ipsen, offers brand managers his advice for rethinking media, budgeting and messaging during the crisis. This is the second in a series of MM&M podcasts called Marketers@Home, which looks at how...

First in a series of podcasts called Marketers@Home, which looks at how healthcare marketers are adjusting to COVID-19, a panel of agency execs delivers a plethora of insights for keeping culture intact during this time of great challenge and uncertainty. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews Link...

MM&M's Larry Dobrow is joined by Guidemark Health's Michael Parisi and Jackie Singley to discuss healthcare's podcast revolution - and the coronavirus podcasts that have captured listeners' attention during the current crisis. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read...

Larry Dobrow and Outcome Health CEO Matt McNally talk about how the point of care has become a coronavirus flashpoint - and what networks like Outcome are doing both to provide needed educational resources and accommodate marketers during an unprecedented time. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnew...

MM&M executive editor Marc Iskowitz relates his experience as the parent of a sick child who'd been unwittingly exposed to the coronavirus. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscri...

Prior to the cancellation of SXSW, CMI/Compas EVP, growth and innovation Justin Freid joined MM&M's Larry Dobrow for a preview of the conference's health track. Even in the wake of the cancellation, Freid's commentary on health-tech and the evolution of industry-specific events still resonates. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instag...