The MM+M Podcast

HealthLink president Amar Duggasani joins MM+M executive editor Larry Dobrow to discuss the results of the 2021 MM+M/HealthLink Healthcare Marketers Survey and offer his take on the state of the digital union. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most tim...

Under-representation of Black and Hispanic patients in oncology trials has been a longstanding problem. FCB Health Network's Dr. Sommer Bazuro, chief medical officer, joins Marc Iskowitz to discuss a pro bono initiative FCB recently launched to highlight the need for racial equality in clinical trials. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews In...

The Vaccine Confidence Project: How We Get from Shelter-in-place to Herd Immunity Listen in as two front-line leaders, Steve Madden, GM and Editor-in-Chief of MM+M and Jim Weiss, Founder and CEO of Healthcare Marketing and Communications firm, Real Chemistry, talk about: The state of the state – current vaccination run rates in the US and globally. Who is manufacturing what and how much? Which com...

Patrick Bergstedt, SVP of commercial vaccines for Moderna, talks with Marc Iskowitz about commercializing Moderna's COVID-19 shot, including its approach to vaccine hesitancy among communities of color and how it's using Uber to help overcome patient access issues. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MM...

Komodo Health experts talk agencies evolving into tech companies, the surge in data-driven decisionmaking and more. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflec...

MM+M is about to reveal a major website redesign. Stephen Madden, MM+M's editor-in-chief and GM, along with Haymarket Media's Jason Wesalo, VP of product strategy, and Michael Moreau, senior UI/UX designer, join Marc Iskowitz to discuss the vision, research and strategy behind the revamp, and what users can expect. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok...

Is biopharma slowly cracking the code on Alzheimer’s disease? Leon Henderson-MacLellan, M.D., of inThought Research, joins Marc Iskowitz, editor-at-large for MM+M, to explain why January was a pivotal month in neuroscience and why marketers should watch this space. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MM...

Cahill talks culture, clients and leadership succession amid a pandemic. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted...

Matthew Crane, a second-year medical student at the Johns Hopkins University School of Medicine, joins Marc Iskowitz, editor-at-large for MM+M, to discuss his new research, which quantifies the phenomenon of “pandemic fatigue” and its implications for marketers. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMne...

Imre Health's Kirsty Whelan and Ryan Jordan join Maryland Institute College of Art's Ellen Lupton and MM&M's Steve Madden to discuss the importance of design-thinking and empathy in healthcare marketing. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timel...

Publicis Health CEO Alexandra Von Plato debriefs with Marc Iskowitz, MM+M's editor-at-large, about a J.P. Morgan Healthcare Conference like no other. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, s...

Larry Dobrow, MM+M's executive editor, joins Marc Iskowitz, editor-at-large, for this special edition of the podcast sharing tips, FAQs and a sneak peek at what to expect as the 2021 Agency100 season kicks off today. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the m...

After the May death of George Floyd, companies dedicated millions of dollars toward inclusion efforts. Has there been enough momentum? Why are Black creatives still unicorns? Is CDO a legit role? VMLY&R's Walter Geer III joins the MM+M Podcast to discuss these and other issues affecting people of color in the marketing workforce. Check us out at: mmm-online.com   Follow us:  YouTube:...

A panel representing four of this industry’s sharpest minds recaps the most meaningful healthcare trends of 2020, from mental health’s move to the center of our well being to the rise and fall of telehealth, and from cybersecurity and health data liquidity to digital therapeutics and the ongoing disruption by Google, Amazon and Apple. Check us out at: mmm-online.com   Follow us:  YouTube...

Dr. Rose Marie Leslie, the University of Minnesota chief family medicine resident who was named the year’s most impactful content creator on TikTok, discusses how her videos have resonated with the TikTok audience during this tumultuous year, her approach to creating content and her plans for evolving her channel. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok:...

Meghan Rivera, who joined Akili Interactive as chief marketing officer in October after a 20-year career with such pharma companies as Amag and Boehringer, reflects on her move to digital therapeutics as well as preparations for the launch of Akili's first commercial product. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twi...

With at least two COVID vaccines shown to have 95% efficacy against viral infection, talk is shifting to getting people to take them. Three social-media experts - representing in-house, agency and platform - tackle that topic, from leveraging social media to battle distrust, to harnessing influencers and what 2021 will look like in terms of marketers overcoming their own conservatism in using the...

In this sponsored podcast, MM+M editor-in-chief and GM Steve Madden speaks with Spectrum Science's Liz Bryan, EVP, biotech, and Dayna Hochstein, SVP, new business and marketing, about Spectrum's involvement with the MM+M Pitch Slam, how to pitch virtually and why Spectrum is growing by leaps and bounds this year. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok:...

Dr. Charlotte Jones-Burton, VP of Otsuka and president and co-founder of WOCIP, weighs in on recent statements concerning Vice-President-elect Kamala Harris' Black heritage, and offers her take on other news, from WOCIP's recent conference to just-released FDA guidance for encouraging diversity in clinical trials. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok:...

Dr. Patrice Harris speaks about what it was like to helm the American Medical Association for a one-year presidency that ended in June, as well as goals for her new role as medical editor-in-chief of Everyday Health. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the m...

With election results hanging in the balance a day after the US election, Coalition for Healthcare Communication's Jon Bigelow, GWU's Dora Hughes and Alexion's Tamar Thompson explain what we can expect for healthcare under two very different presidential scenarios. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MM...

In this sponsored podcast, Verywell general managers Rachel Berman and Rob Parisi discuss the evolving content needs of health and wellness consumers, the importance of transparency around diversity and inclusion, and the increasing role of empathy in health-related communication. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonlin...

Genentech isn’t currently developing a SARS-CoV-2 vaccine or therapeutic, but the biotech has been conducting research that could bring insight to bear on the willingness among communities of color to engage in clinical trials for COVID-19 vaccines and treatments. Quita Highsmith, Genentech’s chief diversity officer, speaks about that, and the biotech’s own efforts to recruit and instill more trus...

Deloitte's David Betts and Chris Zant join MM+M's Larry Dobrow to discuss the evolution in the way consultancies like Deloitte are working with life-sciences clients. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in med...

Bakul Patel, who has been leading regulatory and scientific efforts related to digital health devices at the FDA since 2010, speaks about the agency’s new Digital Health Center of Excellence, his goals for the center and how it sets the stage for advancing and realizing the potential of digital health. He also shares progress in the FDA’s digital health pre-cert pilot. Check us out at: mmm-online....