The MM+M Podcast

As COVID-19 vaccinations roll out and restrictions are lifted, consumers are in a state of transition that impacts mental health in many ways. In this sponsored podcast, therapist and Verywell Editor-in-Chief Amy Morin discusses how attitudes and behaviors are changing, the importance of keeping a finger on the shifts, and how health publishers can better understand and meet consumers’ needs durin...

Juice Pharma’s Forrest King and Harrison and Star’s Mario Muredda and Paulette Robinson join Marc Iskowitz for the second of a four-part series exploring how MAHF member agencies are progressing toward diversity, equity and inclusion. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To...

The COVID-19 pandemic has had a major impact on patients’ preferences and expectations when it comes to care, and it’s accelerated the move toward consumerism. These patient-centric shifts toward convenience, flexibility, personalization and technology-enabled experiences are likely here to stay, and the podcast will explore what these changes mean for healthcare marketers. Check us out at: mmm-on...

The role of work-life balance in the agency world — especially in communications/PR — is often discussed, but why should clients care and why should they seek out agency partners who place a high value on work-life balance for their own teams? Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M &...

Pharmaceutical reps, patients and fellow HCPs are trying to get closer to doctors at a time when they’re driven further apart. A Q4 2020 study conducted by MM+M and RFH revealed unexpected truths for marketers that are now being released in the e-book, the Partnership Paradox. In today’s podcast we’ll explore that data and those truths to help marketers solve this partnership paradox. Check us out...

Splice Agency's Andrew Miller and Mike Kelly describe what makes it unique from their employee perspective and how the agency is living its values. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, sub...

How much of an impact did the pandemic have on medicine spending last year? IQVIA’s Murray Aitken joins MM+M’s Marc Iskowitz to provide a rundown on spend and usage trends, as well as the institute’s outlook for all medicine use through 2025. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M &n...

Machine learning and artificial intelligence offer an unprecedented opportunity for pharmaceutical marketing to deliver differentiated messaging to precise patient and HCP audiences on the right channels at the right moment in time. This episode will explore how the technology works, what differentiates the unique segments it can derive from off-the-shelf offerings and how it can be leveraged in a...

Dr. Charlotte Jones-Burton, WOCIP president and co-founder, discusses the group’s latest initiative, designed to address vaccine hesitancy among the Black and Brown communities by training members of the pharma industry to “demystify” and educate on COVID-19 vaccine clinical trial data. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnew...

Brendan McHenry, SVP of sales and strategy at Healthline Media, breaks down how complementary health habits and financial wellness are crucial considerations for chronic condition communities. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and...

Surveying patients for a new research report, DeepIntent found that nearly three-quarters of patients believe more lives can be saved if people were better informed about their treatment options — and that many patients don’t feel informed. While educating patients and providers alike is paramount for healthcare marketers; many face significant challenges when it comes to measuring and optimizing...

Lisa Stockman Mauriello and husband Bob Mauriello, who have been leading a high-profile campaign to gain access to Biogen’s tofersen under so-called expanded access, discuss the drugmaker’s decision this week to make the experimental ALS drug available, but not as soon as they had hoped. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMne...

Healthline Media’s VP of Marketing, Kate Gallagher, discusses the importance of diet & nutrition and mental health for those living with chronic conditions. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical m...

Culture is all about a positive working environment and how we treat one another. It’s a way of interacting in a constructive and respectful way. It’s how SPLICE defines our vision as an agency that is Reinventing the Business of Creativity. But does it really matter for our clients and their business? It absolutely does. In this podcast you will hear from one of the SPLICE founders, Jonathan Peis...

Fernando and MM+M’s Marc Iskowitz discuss the decision to pause the use of Johnson & Johnson's COVID-19 vaccine, and what marketers can expect when the CDC meets this Friday to make recommendations for the shot’s use. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of...

Chris DiCostanzo and Rebecca Love of OptimizeRx talk about innovations in patient onboarding and opportunities to make patient engagement more human and interactive. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medi...

ZocDoc founder and serial entrepreneur Cyrus Massoumi joins MM+M's Marc Iskowitz to discuss his latest venture, online vaccine standby list Dr. B, and where the COVID-19 vaccine rollout goes from here. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, bal...

Understanding the voice of the patient with Jo Halliday, CEO of Talking Medicines, talking about PatientMetRx the world’s first social intelligence designed specifically to understand patient context around medicines for the pharmaceutical industry. To learn more about PatientMetRx, visit www.patientmetrx.com Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMM...

Cepheid's Jared Tipton and Canale Communications' Jason Spark recap the launch of Cepheid’s Sars-COV-2 test, and the crisis plan that helped them manage through the early days of the pandemic, in conversation with MM+M's Marc Iskowitz. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To...

COVID-19 is changing the way pharma companies reach healthcare providers, and creating opportunity in the process. MM+M discusses with Damon Basch, Vice-President of Media Solutions at Veradigm. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced a...

Gena Pemberton and Drucilla Brown, of Omnicom Health Group and Concentric Health Experience, respectively, join Marc Iskowitz for the first of a four-part series exploring how MAHF member agencies are progressing toward diversity, equity and inclusion. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedI...

Paul Hagopian and Joshua McCasland from Splice Agency, located in the San Francisco Bay Area, discuss with Steve Madden the key decisions made in creating a strong culture allowing their teams to thrive personally and professionally in the era of distancing, lockdowns, and zoom fatigue. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnew...

Barbara Salami, VP of digital for commercial at Moderna, speaks with Marc Iskowitz about designing digital experiences that will enable universal, equitable access to the biotech’s COVID-19 vaccine. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanc...

Healio's Zach Gursky and Matt Holland sit down with MM+M's Larry Dobrow to discuss the evolution of ad-tech amid COVID-19. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep...

Surani Fernando just wrapped up an original podcast series dubbed The CoVax Files, in which she dives deep into the Covid vaccine race with top experts from around the world. She joins MM+M's Marc Iskowitz to summarize the main takeaways. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M  ...