The MM+M Podcast

Dr. Klasko will join a host of healthcare leaders at MM+M Transform, scheduled for May 5 in New York City. To learn more about Dr. Klasko’s keynote fireside chat at Transform, “Healthcare in 2032: From COVID to Consumerism,” click here .   Follow us on twitter: @MMMnews Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X...

As federal legalization of marijuana edges closer, Tremaine Wright, chair of the New York State Cannabis Control Board, talks about the implications for medical cannabis and how communications are critical to sustaining and growing the industry.   Follow us on twitter:@ MMMNews Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline T...

A recent study revealed significant cultural differences in the way Hispanics deal with their health. Amy Gomez, SVP of diversity strategy at Klick Health, which co-led the study, explains what life science marketers can do to engage HCPs and patients around the findings. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMne...

In this podcast, Healio’s John C. Carter, Chief Operating Officer and Joan-Marie Stiglich, ELS, Chief Content Officer, discuss the origins and future of Healio. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subsc...

Novartis recently launched a three-year pilot of Evermed’s Netflix-like video hub for engaging doctors. Novartis’s Brent Hasko, senior product manager of digital marketing, and Evermed CEO Bozidar Jovicevic explain why they think the hub will satisfy doctors’ desire for personalized content.   Follow us on twitter: @ MMMnews Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-onl...

Chris Hemphill, VP of applied AI and growth for Actium Health, talks about mitigating bias in data and driving equitable patient communications. Hemphill also provides some real-life examples of ensuring responsible algorithms. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most...

In the sixth of a series of conversations at this month’s ViVE health-tech event, MM+M’s Marc Iskowitz sat down with Adobe’s Frederik Bay for his take on how the company’s recent decision to extend its experience cloud into healthcare may impact patients’ digital journey. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMne...

In the fifth of a series of conversations at this month’s ViVE health-tech event, MM+M’s Marc Iskowitz sat down with Google Cloud’s Alissa (Hsu) Lynch, a former CPG marketer, for her take on improving the consumer experience with healthcare. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read mor...

In the fourth of a series of conversations at last week’s ViVE health-tech event, MM+M’s Marc Iskowitz sat down with KKR's Christopher McFadden to discuss how private equity firms have upped their investments in health marketing agencies in recent years — a trend that has barely started yet — and to chart out a course for the next set of big-money deals. Check us out at: mmm-online.com   Foll...

In the third of a series of conversations at last week’s ViVE health-tech event, MM+M’s Marc Iskowitz sat down with Vish Anantraman, CTO for the Mayo Clinic, to discuss how integration of health data and maturation of technical standards are leading to a “post-EMR world,” and how to navigate it. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram...

In the second of a series of conversations at last week’s ViVE health-tech event, MM+M’s Marc Iskowitz sat down with Ashok Chennuru, chief data and insights officer for Anthem, to discuss privacy and ownership of patient claims data, and other issues. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn...

In the first of a series of conversations at last week’s ViVE health-tech event, MM+M's Marc Iskowitz sat down with Micky Tripathi, the national coordinator of health IT for the Department of Health and Human Services, to discuss implementation of the federal information-blocking ban, and other issues. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @...

At this week's ViVE health-tech event in Miami, MM+M's Marc Iskowitz asked Micky Tripathi, the national coordinator of health IT from HHS, along with Anthem's chief data officer Ashok Chennuru and Mayo Clinic's chief technology officer Vish Anantranam, for their post-Covid vision for health data. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnew...

Investors poured almost $23 billion into rare disease therapeutics development last year, a 28% increase over 2020. Patients have been the spark plug behind the robust funding for, and greater attention around, these drugs. Craig Martin, CEO of rare disease advocacy group Global Genes, explains the perils and pitfalls to this patient-led revolution. Check us out at: mmm-online.com   Follow us:  Yo...

Now that Dr. Robert Califf has been sworn in as permanent FDA chief, he’ll confront a host of pandemic policy and other challenges. We asked Peter Pitts, a former FDA associate commissioner, to weigh in as Califf begins his second stint in the agency's top job. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn...

It’s no wonder TikTok named third-year medical student Joel Bervell its 2021 voice of change. His videos highlighting racial bias in medicine have not only garnered millions of individual views. They’ve tackled decades-old disparities and led to systemic change. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedI...

Direct-to-avatar ads are taking their place alongside traditional DTC as the metaverse takes shape - and more brands take notice. Emma Chiu, global director for Wunderman Thompson Intelligence, explains findings from a new report, “Into the Metaverse,” and delves into the implications for pharma brands. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram:...

Can virtual care companies get the newly authorized COVID-19 antiviral treatments to patients faster? Former ER doc Tim Peck, who started two telehealth firms and is now health director for design firm IDEO, talks about the potential. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of th...

There are a lot of questions and concerns about the Omicron variant. Dr. Monica Gandhi unpacks the nuances of Omicron and shares why she's optimistic about where we are in the pandemic. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in...

Christine Heenan, Flagship Pioneering’s CCO, explains how she addressed scrutiny over Flagship’s hiring of former FDA commissioner Stephen Hahn, her take on the CDC’s messaging challenges, and more. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original...

During the Great Reshuffle of people and talent, more people are aligning their passions and purpose with what they do. With priorities shifting and job hopping on the rise, marketing firms are battling to attract top specialized talent and retain their own. As employees are rethinking not only how they work, but why they work, there’s a real opportunity to make changes and even reinvent your busi...

MM+M’s GM Steve Madden sat down with Louis Naimoli, director of programmatic for Haylo, a subsidiary of Haymarket Medical Network, for a sponsored podcast discussion on omnichannel marketing, its prevalence in the pharma industry and how Haylo is using the medium to help its clients achieve optimal results and success within their target audiences. Check us out at: mmm-online.com   Follow us:  You...

Sari Kaganoff, head of consulting for Rock Health, unpacks the numbers and interprets the directional signs behind last year’s frenzied funding environment for digital health, including how life science companies are partnering with digital health players. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+...

Ease into the New Year on an entertaining note as David Chapman looks back on an illustrious career in medical advertising. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” b...

Kim Johnson, Global CEO of Ogilvy Health, sits down with Steve Madden to share her insights on industry developments and challenges over the past year, as well as some thoughts about the unique opportunities for growth in the coming year. Tune in as Kim addresses everything from the reframing of the healthcare industry to digital disruption to untapped value opportunities for patients. Check us ou...