The MM+M Podcast

Kim Barke, SVP/creative director for the Bloc, and Lilian Galarraga, SVP/integrated strategy for CDM New York, talk about work their agencies have done that’s more reflective of the communities they serve. Fourth in our quarterly series spotlighting how firms from the membership of the Medical Advertising Hall of Fame are progressing along the DE&I journey. Check us out at: mmm-online.com   Follow...

At the moment, owning a consumer company is not in fashion anymore among big pharma. Hear Steven Robins, managing partner/principal at the New England Consulting Group — and a former J&J exec — on what J&J’s recent decision to spin off its consumer group signals about corporate diversification as a business strategy in healthcare. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online...

Industry leader Jon Nelson joins MM+M's Larry Dobrow to discuss "I Am a Medical Marketing Professional Who Suffers From Mental Illness," a column penned by Nelson that MM+M published this morning. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original r...

Bill Evans, chief marketing officer at Komodo Health, joins Steve Madden live from the floor of the HLTH conference to discuss how the company's Healthcare Map is serving as a source for patient data. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and origin...

Charlie Gayer, chief commercial officer for BioCryst Pharmaceuticals, talks about how his company, which recently launched an oral medicine into a crowded category, used analytics to rethink the rare-disease drug launch. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely,...

Biolumina’s anti-cancer focus connects people with a shared commitment, drives engagement, deepens a sense of meaning and increases feelings of reward in the work. During November’s sponsored podcast, Kirsten Kantak, president and CEO of Biolumina, spoke about the power of a singular focus and a commitment to purpose with Larry Dobrow, editor-in-chief of MM+M. Narrowing the focus Biolumina, which...

Rao joins Marc Iskowitz to talk about the evolution of the direct-to-consumer telemedicine space and Nurx's expansion beyond its birth control roots. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here....

Larry Dobrow discusses the evolution of EHG over the past few years with Dr. Leo Francis, COO of EHG, and how his role will focus on creating transformative changes for both employees and clients. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original r...

Steve Williams, chief medical officer of SomaLogic, joined Steve Madden at HLTH, where they discussed the power of proteomics and its potential impact on health. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subs...

Picture people receiving care, not just when they physically need it, but long before then and in ways that may even be unfelt, unseen. Picture clinicians, not bogged down in paperwork, but spending more time face to face with patients, and helping before health issues even arise. Imagine a world where we’re focused on health, not health care. A system that brings everyone to the same table — the...

Dr. Geeta Nayyar joins Steve Madden live from the floor of the HLTH conference to discuss her passion in healthcare's hybrid opportunities and the patient's journey in healthtech's digital revolution. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, bala...

“At MicroMass, we see people, not just their disease or their demographics, but the human inside. Our aim is to understand them, inspire them, change their behavior and reach them where it can make the most impact.” This is how Rob Peters, EVP, strategy; and Noah Lowenthal, executive creative director, both at MicroMass, explained their approach to changing health for the better during a recent po...

We explore the growth of digital solutions for the provision of care and the impact they will have on patients, providers and life sciences companies. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here....

The president and co-founder of Women of Color in Pharma returns to the podcast to give her take on a new clinical trial diversity initiative involving Columbia University and Pfizer, and to preview her group’s upcoming conference. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the m...

The COVID-19 pandemic revealed both the fragility of the American healthcare system and the widening gulf between the healthcare haves and have nots. Dave Nussbaum, Chief Data Officer, Publicis Health, and Susan Manber, Chief Patient Officer, Publicis Health, sit down with Steve Madden, Editor-in-Chief and General Manager, MM+M, for an honest conversation about health’s future and the critical rol...

Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our...

Every year, pharma companies spend billions of dollars in the U.S. on TV advertising. But the industry’s media planning and buying are still based largely on assumptions grounded in traditional linear TV—even though TV consumption has become increasingly fragmented across platforms and devices. Today, ads served on internet-connected devices—also known as CTV advertising—present an untapped opport...

Nace, brand director for Rare Disease Advisor (an MM+M sister brand), joins Marc Iskowitz to discuss trends shaping the awareness and commercialization of rare disease products. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original repor...

Advertisers have come to expect a deeper level of understanding on performance for their campaigns. Traditional metrics provide insights on engagements, clicks, views, etc. Those are singular events. Rightfully, advertisers want to understand the full customer journey and the impacts after seeing an ad or engaging with a deeper engagement tactic. Check us out at: mmm-online.com   Follow us:&n...

Simeone, VP of marketing at PulsePoint, joins Marc Iskowitz to explain findings from its half-year State of Health Media report, including keys for healthcare marketers to reach HCP and patient audiences in 2022. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most...

Creating a solid branding foundation and market access strategy will pay off down the road. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple S...

Caputo, legislative and programs counsel for Washington watchdog group Issue One, talks about “dark money” and ethics in the advertising about Medicare drug-price negotiations. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original report...

In this podcast, Healio’s Andrea Gaymon, Chief Product Officer and Matthew Dechen, Vice President, Deep Engagement and Custom Solutions, discuss how good product design and usability are essential today in delivering online engagements and supporting HCP education. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MM...

Tune in to hear Chief People Officer, Steph Garcia, explain how Real Chemistry is leading the way in return to work strategy. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “D...

How AI and machine learning steer sharper measurement. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an...