The MM+M Podcast

In this mini episode of the podcast recorded at the Cannes Lions International Festival of Creativity, Stephen Madden sits down with Paul Matsen, chief marketing and communications officer for the Cleveland Clinic, about his impressions of the festival, lessons learned from the pandemic, as well as a panel session the two took part in. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-on...

In this mini episode of the podcast recorded at the Cannes Lions International Festival of Creativity, Stephen Madden sits down with Franklin Williams, a Pharma Lions juror who's also EVP, director of experience design at Area 23, to talk about his experience as a jurist and Area 23's two Lion-winning campaigns. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews In...

This podcast will dive into the changing landscape of streaming television and why healthcare marketers focused on the consumer need to pay attention. CTV Myths will be debunked, Streamer expectations for pharma brands revealed, and solutions for how brands can build experiences to exceed these expectations will be discussed. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTo...

Preferential treatment for orphan drugs is very much in play overseas. Pricing guru Jack Mycka, VP in the PRMA division of Indegene, explains what potential European reforms could mean for pharma marketers in light of U.S. pressure to reform drug pricing. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M...

While women make up 46 percent of the advertising industry, they account for just  11 percent  of creative directors. However, at the same time women influence the majority of spending and social media sharing.    *More than 50% Of SHC leaders are women (EVP and above) *We are also proud of our newly appointed CEO, Michelle Keefe. https://www.adweek.com/performance-marketing/pinterest-right-the-ra...

Tim Frank created Triple Threat Communications more than 15 years ago. Clients soon dubbed it "The Unagency." So what's that about, how is it performing, and why might the big network agencies be a bit nervous? Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced...

We discuss the role of the PharmD and other medical- and science-based professionals along with RevHealth’s “Science First” philosophy with Revhealth’s Valerie Qiao, PharmD (EVP, Chief Medical Strategist) and Ryan Wolfe, PharmD (Medical Writer). Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read...

Today’s HCPs expect a more efficient, effective, and personalized hybrid experience. A dynamic combination of tailored, and relevant messaging is the optimal solution to increasing physician access and driving brand objectives. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most...

Innovation and creativity in healthcare marketing have continued to evolve and transform the industry, being seen on some of the biggest stages in the world like Cannes Lions. Hear from IPG Health’s Debra Polkes, Creative Managing Director of FCBCURE and Stephanie Berman, Chief Creative Officer of McCann Health New York, regarding the evolution of creativity in healthcare, predictions for what’s n...

Healthcare marketing has always been a dynamic space and the pace at which new challenges are emerging is only accelerating. HCB is meeting that pace by being fast to identify and optimize new services and capabilities that help clients find their unique brand voice — a voice that can be heard clearly and unmistakably amid the din of cluttered content, new channels, and demanding markets. A brave...

The role of employee health and wellness in the agency world has risen to the top of the agenda in the last two years — for good reason. Why is it important for agencies to place a high value on wellness strategies for their teams? As the world grapples with unprecedented challenges to our mental and physical health, employers can serve as a key source of support, encouragement and resource. Not o...

What to do when stuff gets real, crazy, and real crazy. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz compan...

Culture has always been the backbone of Concentric… but the last 2+ years showed us who we were at our core: a collection of gritty go-getters who will always advocate for what is right for their brands but never at the cost of what is right for their people. While the rest of our lives have been filled with uncertainty, the past few years have allowed us to embrace our purpose. A health experienc...

All healthcare agencies are well versed in product launches. It’s their bread and butter. But for organizations making their first switch from an R&D focus to a commercial footing, ensuring that their agency partner has experience in this unique setting will make the whole process easier and more successful. When in this situation as a commercial lead tasked with building out a marketing departmen...

Biolumina’s focus on culture and values drives who they are as an organization, the work they do, and what their future looks like. During May’s STORYcast, CEO Kirsten A. Kantak and EVP, Managing Partner, Strategy Brenda Aske talk about the importance of culture and values with Larry Dobrow, Editor-in-Chief of MM+M. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnew...

Remaining authentic in a world that’s increasingly influenced by paid sponsors and biased opinions is challenging. DWA CEO Arun Divakaruni shares his insights for meaningful and effective engagement with healthcare professionals. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the mos...

Supporting rare disease brands takes a special type of team. These brands require a particular level of authenticity in their patient-centric approach – even when the promotional messaging is for HCPs. Let’s dig beyond the surface of rare disease brand support and talk to an engagement strategy team that has been leading the charge on innovation in this space both as marketers and as a mother of a...

MM+M’s Larry Dobrow and Marc Iskowitz discuss what to expect - and how to get the most out of - MM+M’s Agency 100 content package, which goes live Tuesday, June 7. The A100 is an authoritative and comprehensive look at the state of the medical marketing industry, circa mid-2022. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X:...

Podcasts have become increasingly popular, including among physicians. The pandemic accelerated HCPs use of and reliance on podcasts. As a result, podcasts provide a growing platform for marketers to ensure their messages reach HCP audiences.  www.wolterskluwer.com Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MM...

Real Chemistry’s Chief Creative Officer Frank Mazzola sits down for a discussion with MM+M’s Larry Dobrow to discuss how the future of health care hinges on a simple concept: connection. Frank will dive into the work Real Chemistry is doing to bring AI-based insights, conversation and creativity together, to connect with the audience and make medicine more inspiring than sneakers. Check us out at:...

Last week a judge struck down California’s Women on Boards law. Lisa Suennen, a healthcare VC, opines on whether the ruling may hamper ongoing board diversity efforts, and why healthcare companies in particular should continue to make a concerted effort to improve their gender ratio. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitt...

With a leaked draft suggesting the Supreme Court is poised to strike down Roe v. Wade, some predict a surge in unmet need as abortion access goes dark in conservative-leaning states. Melissa Grant, COO of telemedicine abortion provider Carafem, explains why the firm is turning to social media to reach people, how to vet other trustworthy resources online, and why its marketing will continue to tak...

From the opening fireside keynote with Dr. Stephen Klasko to the closing one with Tremaine Wright - and every session in between - we’ll bring you audio snippets from the full program. It’s the next best thing to being there. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most ti...

Pharma’s initial approach to adjusting to life post-COVID was to digitize its paper sales aids. That strategy has led to a flood of failed digital product launches, a study shows. Graphite’s Jon Hume and Nabriva Therapeutics’ Kimberly Coleman Clotman break down the findings. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MM...

MRM for Health's new global study deconstructs our fraying relationship with health and healthcare. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Mu...